Bremont

Bremont was founded in 2002 by brothers Nick and Giles English, both private pilots with a passion for vintage aviation and a conviction that Britain deserved a credible luxury watch brand of its own. The name honours Antoine Bremont, a French farmer who offered hospitality to the brothers after their vintage aircraft made a forced landing in his field, a story that neatly encapsulates the brand's character: practical, rooted in aviation, and shaped by genuine experience rather than marketing invention.

The brand's defining commitment is to British manufacturing. In 2020 Bremont opened the Wing, its manufacture in Henley-on-Thames, a purpose-built facility that brought watchmaking production to England at a scale not seen in the country for decades. The Wing conducts movement assembly, case machining, and quality testing, giving Bremont a legitimate claim to British-made watches that competitors invoking British heritage cannot match. The investment was substantial and the commitment genuine: Bremont has consistently argued that producing in Britain is more expensive but more meaningful, both commercially and culturally.

Bremont has pursued aviation and military partnerships with unusual seriousness. The brand has supplied watches to the Royal Air Force, the Royal Navy, and various special forces units, with pieces developed specifically to meet military specifications. Collaborations with Boeing, Jaguar Land Rover, Hennessey Performance, and various historic aircraft restoration projects have reinforced the brand's identity as something genuinely connected to engineering culture rather than merely borrowing aviation aesthetics. The Alt1-B, MB and MBII collections, the EP (Escape from Planet Earth) series, and the ALT1-P pilot models represent the core of a range that covers tool watches, dress pieces, and limited military editions.