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Business News: Former AP CEO François-Henri Bennahmias Brought In As Consultant To Hublot
François-Henri Bennahmias, the high-profile executive who served as the CEO of Audemars Piguet for more than a decade and grew annual sales beyond $2 billion, is being tapped as a consultant to Hublot in a surprise move by the LVMH-owned watch brand. Bennahmias was recently brought on to advise and consult for the brand, according to people familiar with the matter. Julien Tornare, the long-time LVMH executive who has served as Hublot's CEO since 2024, remains in the role, according to people who asked not to be named because Bennahmias' appointment hasn't been publicly disclosed. The Hublot Classic Fusion Balloon Dog by Jeff Koons Bennahmias's move to consult for Hublot, founded in 1980 by Italian entrepreneur Carlo Crocco and known for its innovative, irreverent approach to watchmaking, including rubber straps on precious-metal timepieces, is an unexpected shift. The former professional golfer, who led Audemars Piguet until 2024, launched The Honourable Merchants Group in 2025 and promised to bring watch brands to the new luxury conglomerate that also included an electric bicycle company. While Bennahmias held discussions to acquire stakes in existing watch brands, none have been completed. THMG, as the luxury constellation is known, said in July that it would create a brand called 'N3W5' that will launch at Dubai Watch Week in 2027. François-Henri Bennahmias at an event in Switzerland launching The Honourable Merchants Group. LVMH, meanwhile, has been making c...