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WristBuzzBrandsHajime Asaoka

Hajime Asaoka

The serious Japanese haute-horlogerie independent. Founded around 2009 by Tokyo-based watchmaker Hajime Asaoka, the brand produces a tiny number of in-house tourbillons and chronographs per year - alongside the more-accessible Kurono Tokyo line that Asaoka also founded. Project T tourbillon, Project Chronograph, Pendulum, and Tsunami define the most refined small-batch Japanese haute-horlogerie programme of the modern era.

Founded2009
HeadquartersTokyo, Japan
FounderHajime Asaoka
ParentIndependent
WristBuzz Articles13
Hajime Asaoka

Photo: Monochrome · 5 days ago

~2009Founded
TokyoJapan
Project TTourbillon
KuronoSister brand
13WristBuzz Articles

The Hajime Asaoka Story

Hajime Asaoka began watchmaking as a self-taught practitioner in Tokyo after a career in industrial design, completing his first wristwatch tourbillon prototype around 2009. As one of the few AHCI (Académie Horlogère des Créateurs Indépendants) members based in Japan, Asaoka built a reputation through the 2010s as one of the country's most serious independent watchmakers, producing in-house complications - tourbillons, chronographs, and other complex movements - in the workshop tradition that defines AHCI membership.

Asaoka's signature references include Project T (his tourbillon, in 38mm steel cases with hand-finished movements visible through sapphire casebacks), Project Chronograph (an in-house chronograph with central seconds and instantaneously-jumping minute counter), Pendulum, and Tsunami. Annual production is extremely small (single-digit pieces per year for the more complex references), and pricing starts around USD 100,000 for the Project T rising to USD 200,000+ for special variants. The brand operates from a small Tokyo workshop with Asaoka personally handling design, prototyping, and assembly.

Beyond the eponymous brand, Asaoka founded Kurono Tokyo in 2019 as the accessible-priced sister brand, producing time-only and chronograph references using Miyota / Seiko-base movements at prices in the USD 1,500-3,500 range. Kurono Tokyo dial designs and aesthetic codes derive directly from Asaoka's haute-horlogerie work, creating a clear pyramid where the eponymous brand sits at the top of the Japanese indie tier and Kurono Tokyo serves as the entry point. The two brands together represent one of the most coherent modern Japanese watchmaking programmes.

Iconic Collections

Since 2009
Project T
The signature tourbillon. 38-40mm steel case with hand-finished tourbillon movement visible through sapphire caseback. The Asaoka watchmaking statement and the brand's defining reference.
Recent
Project Chronograph
In-house chronograph with central seconds and instantaneously-jumping minute counter. Hand-finished Asaoka chronograph movement; technical statement piece beyond the standard Swiss chronograph architectures.
Recent
Pendulum
Specific reference exploring pendulum-influenced regulating mechanisms and dial layouts. Demonstrates Asaoka's continued technical experimentation beyond the core tourbillon and chronograph architectures.
Recent
Tsunami
Reference with Tsunami-themed dial and case construction. Part of Asaoka's interest in references that combine Japanese cultural themes with serious watchmaking architecture.
Special
Bespoke and Custom Editions
Asaoka periodically produces single-piece bespoke editions for individual collectors specifying specific movements, dial finishes, and complications. All single-piece production through direct collaboration.
Sister Brand
Kurono Tokyo (Accessible Line)
The accessible-priced sister brand founded by Asaoka in 2019, with dial designs deriving from his haute-horlogerie work. Miyota / Seiko-base movements at USD 1,500-3,500 prices.

Heritage Timeline

Around 2009
Hajime Asaoka completes his first wristwatch tourbillon prototype as a self-taught Tokyo-based watchmaker.
2010s
Asaoka builds reputation as one of the few AHCI members based in Japan; Project T tourbillon defines the eponymous brand.
2010s
Project Chronograph and other in-house complications extend the brand catalogue.
2019
Asaoka founds Kurono Tokyo as the accessible-priced sister brand using his haute-horlogerie design language.
Current
Eponymous brand annual production single-digit pieces per year; Kurono Tokyo at substantially higher volume.
Current
Asaoka is recognised as one of the most serious modern Japanese independent watchmakers.

Latest Hajime Asaoka News

Monochrome
Hands-on – The New Hajime Asaoka Tsunami Edition Blanche, A Subtle Evolution of a Modern Classic
5 days ago
Time+Tide
Hajime Asaoka revives forgotten Japanese brand Takano
Aug 26, 2024
Monochrome
Introducing – Hajime Asaoka Revives Extinct Japanese Brand Takano and Presents the Chateau Nouvelle Chronometer
Jul 25, 2024
Quill & Pad
Why I Bought It: Hajime Asaoka Tsunami
May 2, 2024
Deployant
Review: Hajime Asaoka Tourbillon Noir (new for 2023)
Aug 17, 2023
Quill & Pad
Why I Bought It: Kurono By Hajime Asaoka Anniversary Green Mori – Good News, It‘s Relatively Affordable; Bad News, It’s Hard To Get – Reprise
Nov 5, 2022
Quill & Pad
Why I Bought It: Kurono By Hajime Asaoka Anniversary Green Mori – Good News, It’s Relatively Affordable; Bad News, It’s Hard To Get
Sep 25, 2020
Quill & Pad
Actor Aldis Hodge Wears Independent Watchmaker Hajime Asaoka’s Kurono Classic In ‘The Invisible Man’
Mar 12, 2020
Deployant
In Conversation: Hajime Asaoka
Jul 5, 2017
Deployant
Review: Hajime Asaoka Chronograph
May 17, 2017
Deployant
Baselworld 2017: Introducing Hajime Asaoka’s new Chronograph
Mar 22, 2017
Deployant
Review: Hajime Asaoka Project Tsunami
May 6, 2015
View all 13 articles

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