SJX Watches
H. Moser & Cie. and Minimalist Humour with Seconde/Seconde/
Having become synonymous with stunningly minimalist fume dials and a peculiar sense of humour, H. Moser & Cie. now combines both in the new Endeavour Centre Seconds X Seconde/Seconde/. A limited-edition collaboration with Parisian artist Romaric Andre, who specialises in modifying watches as Seconde/Seconde/, the new watch reimagines the brand’s signature time-only watch by replacing the traditional hour hand with a pixellated eraser – a tongue-in-cheek reference to Moser’s “concept” dials that forgo the brand’s logo. Initial thoughts When I first saw the press release for the new watch, I did a double take – was it an April Fool’s gag? The watch is funny and out there, and something only Moser could pull off successfully. Being family-owned – with young, open-minded leaders – Moser can be adventurous than its peers. The Seconde/Seconde/ collaboration is Moser doing what it does well. In fact, Moser’s strength is obvious despite the “erased” logo – the watch is instantly recognisable as a Moser. I’ve always liked Moser’s whimsical offerings, such as the Apple Watch-esque Swiss Alps Final Upgrade, and now the Endeavour Centre Seconds X Seconde/Seconde/. These watches have an undeniable fun factor rarely seen in haute horlogerie, which endows the watch with a playful charm. It’s an atypical watch that is typical of the brand. At US$21,900, it’s priced identically to the standard Endeavour Centre Seconds in gold; this, however, has a ...
