Deployant
New: Swatch Mission to Earthphase – Moonshine Gold
Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.
Results for Massena Lab
734 articles · 47 videos found · page 10 of 27
Deployant
Time+Tide
What is “new” with the latest Snoopy MoonSwatch, the Mission to Earthphase Moonshine Gold?
Let's just cut to the chase, and talk about what, if anything, is new here...The post What is “new” with the latest Snoopy MoonSwatch, the Mission to Earthphase Moonshine Gold? appeared first on Time+Tide Watches.
Worn & Wound
We’re Still Doing This, Apparently: the Mission to Earthphase Moonshine Gold is Revealed
There’s almost nothing you can say to convince me the latest MoonSwatch, the not so elegantly named Mission to Earthphase Moonshine Gold, is not the product of a ChatGPT prompt entered by a Swatch exec. Maybe it said “What should the next entry in our never ending profit squeezing machine that is the MoonSwatch collection be called?” I can imagine an artificial intelligence suggesting something as silly, and also reminding the good people at Swatch that blue, and gold, and Snoopy are all very critical design characteristics that should be included. Honestly, I hope AI is the culprit. I’d hate to think that human beings at a brand that I hold in such high regard are responsible for such a shallow mismatch of buzzwords and incoherent thematic elements. Let’s take stock of what we’re looking at here. This is a Bioceramic, quartz MoonSwatch much like all the others. It follows the original Earthphase model from last year and includes not just a moonphase complication, but an “Earthphase” that depicts the “phase” of the earth as seen from the moon. Useful? No. Whimsical? Perhaps. There are a lot of little details though that are a bit of a grab bag of prior elements of MoonSwatches and Speedmasters of the past. Most notably, Snoopy and Woodstock are depicted right on the dial, watching the cosmic dance play out in front of them. The moons on the moonphase indicator are MoonShine gold plated. The graphical inspiration for the moonphase complication is the...
Fratello
Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold
Back in March 2022, the watch world experienced something rarely seen - a global frenzy, not over a mechanical masterpiece or a limited-edition grail but, instead, a battery-powered, (Bioceramic) plastic-bodied chronograph. The original Omega × Swatch MoonSwatch collection dropped without much warning, causing scenes that rivaled those of sneaker releases. People queued overnight outside Swatch […] Visit Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold to read the full article.
W
Worn & Wound
Worn & Wound
Join Us for the Premiere Screening of “Giles” and a Special Q&A; with Taylor Scott Mason and Giles Clement
We’re beyond excited to invite you to the premiere screening of “Giles”, a documentary film by Taylor Scott Mason that follows Giles Clement through his journey of becoming a one-man watch brand. After two decades as a photographer, the pandemic gave Giles an unexpected pause. Instead of baking bread like his friends, he bought a broken Omega on eBay and fell down the rabbit hole of watchmaking. What started as a desire to bring new life to old watches turned into a years-long journey of designing and building his own CNC machines from scrap and eventually releasing a handmade watch that people actually bought. RSVP HERE Before the screening, guests will settle in for brief remarks from the Worn & Wound team, setting the stage for the premiere of the documentary. After the film, you’re invited to participate in a Q&A; session with Watchmaker Giles Clement and Filmmaker Taylor Scott Mason. We hope you’ll join us and enjoy an evening of storytelling and conversation about what goes into building your own watch from your basement. Concession-style bites + beverages will be served. The Windup Watch Shop will also be hosting a giveaway for your chance to win an Expedition Starter Pack at the end of the night. You must be present in order to win. Please come and celebrate this special moment for local watchmaking here in the Brooklyn community! Tuesday, August 12, 2025 6:30 PM – Doors open 7:30 PM – Film Screening 7:45 PM – Q&A; 8:15 PM – Giveaway Drawing Windup ...
Video
The Story of the Incredible Apollo 13 Mission | OMEGA
Fratello
July 2025 Marks The 50th Anniversary Of The Apollo-Soyuz Test Project Mission
It has been exactly 50 years since the Apollo-Soyuz Test Project mission occurred. The goal was to see whether the Apollo and Soyuz systems could connect (dock) in space and to investigate whether rescue operations could be performed together. The launch occurred on July 15th, 1975, and the docking happened on July 17th. ASTP Mission […] Visit July 2025 Marks The 50th Anniversary Of The Apollo-Soyuz Test Project Mission to read the full article.
Monochrome
Introducing – The Favre Leuba Chief Tourbillon Limited Edition
Favre Leuba is among the oldest of watchmakers, founded in 1737 and ultimately sold by the family in the mid-1980s following the quartz crisis. Although ownership changed multiple times, it’s latest and perhaps most compelling relaunch happened last year when Patrik Hoffmann, former CEO of Ulysse Nardin took the helm and the new Chief Tourbillon […]
Time+Tide
Pretty in pink: the MoonSwatch Mission to the Pink Moonphase is a rocket ship to romance
Swatch and Omega have followed up February's MoonSwatch 1965 with a neon pink moonphase MoonSwatch that's meant for lovers.The post Pretty in pink: the MoonSwatch Mission to the Pink Moonphase is a rocket ship to romance appeared first on Time+Tide Watches.
Fratello
Meet MoonSwatch #31 - The Mission To The Pink Moonphase
Not even a month ago, I wrote an article about the new Speedmaster MoonSwatch 1965. That was the 30th iteration of this collaboration between Swatch and Omega. Now we’ve got the next one, number 31, the Mission To The Pink Moonphase. Those who followed the press conference on Swatch Group’s annual results could have seen […] Visit Meet MoonSwatch #31 - The Mission To The Pink Moonphase to read the full article.
Time+Tide
The Jack Mason Pursuit Pilot is an Texan-made, GADA pilot’s watch
To celebrate their 10th anniversary, Jack Mason have redesigned their inaugural watch model.The post The Jack Mason Pursuit Pilot is an Texan-made, GADA pilot’s watch appeared first on Time+Tide Watches.
Video
London Day 2 - My Yearly Visit To Fortnum & Mason, A Family Tradition For Over 200 Years
Fratello
Hands-On With The New Mitch Mason Maelstrom Tales Of The Sea
It has been a few years since we last featured Mitch Mason on Fratello. We reported on the brand’s Maelstrom dive watch series, which has been quite a success for the Singaporean brand. The new Maelstrom Tales of the Sea is an updated version of the initial Maelstrom. It features a revised dial with a […] Visit Hands-On With The New Mitch Mason Maelstrom Tales Of The Sea to read the full article.
Monochrome
Introducing – The New Jack Mason Pursuit Pilot Marks The Brand’s 10th Anniversary
Anniversaries are to be celebrated, whether in your personal life or on the more professional side of things. Heck, every year plenty of brands release celebratory watches in honour of hallmark occasions. This year, Jack Mason joins in on the birthday shenanigans with an entirely new range of tool-oriented watches called the Pursuit Pilot, which […]
Fratello
Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase
The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly successful MoonSwatch collection. Yes, it’s yet another one, and yes, the line is highly successful. Even though the days of never-ending queues […] Visit Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase to read the full article.
Time+Tide
Swatch’s latest MoonSwatch, the Mission to Earthphase, offers a romantic new complication
This latest Swatch x Omega collab is the most complicated MoonSwatch yet.The post Swatch’s latest MoonSwatch, the Mission to Earthphase, offers a romantic new complication appeared first on Time+Tide Watches.
Fratello
Breitling Expands Its Avenger Collection With Five Black Ceramic Night Mission Watches
Breitling just unveiled a bunch of new Avenger models. With a handful of new black ceramic Night Mission editions alongside new 46mm titanium and 42mm stainless steel Avenger chronographs, there is plenty to talk about. The Night Mission versions that stand out immediately are the 42mm chronographs with Sand and Turquoise colorways. And what do […] Visit Breitling Expands Its Avenger Collection With Five Black Ceramic Night Mission Watches to read the full article.
Time+Tide
Timex team up with MM6 Maison Margiela on a stylish, minimal T80 (and a cute little ring watch!)
Timex collaborates with the French fashion house on two minimalist yet idiosyncratic takes on the iconic T80 digital watch.The post Timex team up with MM6 Maison Margiela on a stylish, minimal T80 (and a cute little ring watch!) appeared first on Time+Tide Watches.
Fratello
The Story Of The Jack Mason Brand
In 2025, the Jack Mason brand, established by Peter Cho, will have been around for a decade. Peter is a watch designer by trade and always has been. Among other positions, he was a designer at Fossil in the US and Movado in Switzerland. Jack Mason started as a fashion brand available in department stores […] Visit The Story Of The Jack Mason Brand to read the full article.
Fratello
Hands-On With The Completely Redesigned Jack Mason Canton
Over the past 5–10 years, we have seen a huge rise in the popularity of American microbrands. It has been interesting to see the success of Monta, Traska, Nodus, Autodromo, and Lorier, to name just a few. Another brand that has been making waves lately is Jack Mason. It began as a fashion brand but […] Visit Hands-On With The Completely Redesigned Jack Mason Canton to read the full article.
Fratello
Hands-On With The Jack Mason Ellum Manual Wind
When we look at the history of watchmaking over the past 150 years, we notice that most watches people wore were elegant (by today’s standards, that is). It wasn’t until the beginning of modern warfare in the early 20th century that watches became visually and mechanically utilitarian, with straightforward designs, better movements, and, generally speaking, […] Visit Hands-On With The Jack Mason Ellum Manual Wind to read the full article.
Worn & Wound
Hands-On with the Relaunched Favre Leuba Collections at Geneva Watch Days
One of my first and most eagerly anticipated Geneva Watch Days meetings was with Favre Leuba, a brand that I’ve admired for a very long time, even as its modern incarnation felt like a shell of the brand of its vintage heyday. Favre Leuba is a brand with a long history, dating back to the first half of the 18th century, and is perhaps best known for the Bivouac, a watch with an integrated altimeter complication. Ownership of the brand has changed many times over the years, and in recent years the marque was controlled by various holding companies that never did justice to the watches created in Favre Leuba’s best years. This year, however, marks a new start for the brand, under the leadership of watch industry veteran Patrik Hoffmann, who had a long stint at Ulysse Nardin, and later WatchBox. At Geneva Watch Days, they debuted a robust new collection of watches that pays homage to the brand’s history while also looking forward, giving Favre Leuba the best chance they’ve had in years for real success. Patrik Hoffmann at Geneva Watch Days 2024 There are multiple ways to relaunch a brand. You can start small, even with a single watch, and work your way toward building a collection. Or you can go big with something akin to the kitchen sink approach, with varied collections and price points. The advantage, I suppose, of going big is that a brand will get immediate feedback on what works and what doesn’t, but it also seems risky. What if none of it works? Favre Leuba...
Monochrome
Interview – Favre Leuba Returns with Patrik Hoffmann at the Helm
Patrik Hoffmann has been at the forefront of the watch industry for years, notably as CEO of Ulysse Nardin and Executive Vice President of Watchbox. Now, this industry veteran is leading the revival of one of the oldest Swiss watch brands with ambitious plans. Established in 1737, Favre Leuba boasts a rich heritage, particularly from […]
Fratello
The New Bioceramic MoonSwatch Mission To The Super Blue Moonphase Is Available Starting Today
The news of the MoonSwatch Mission to the Super Blue Moonphase has been out for a couple of weeks. This latest addition to the MoonSwatch lineup is the third of the Mission to the Moonphase models. It will be available until the full blue moon on August 19th. With this short sales window, Swatch is […] Visit The New Bioceramic MoonSwatch Mission To The Super Blue Moonphase Is Available Starting Today to read the full article.
Fratello
Introducing: The Mu:n Orion - A New Moonphase Watch To Celebrate The Launch Of The Artemis II Space Mission
What better way to celebrate astronauts going to the Moon than with a watch? To honor the Artemis II Space Mission launch, which aims to send four astronauts to the Moon by 2027, the Mu:n Orion is getting ready for its send-off in September of this year. Allow me to clarify: the Mu:n Orion is […] Visit Introducing: The Mu:n Orion - A New Moonphase Watch To Celebrate The Launch Of The Artemis II Space Mission to read the full article.
Time+Tide
Breitling honours elite U.S. naval aviation forces with new Avenger Night Mission collection
Doubling down on aviation support, Breitling's Avenger Night Mission gets outfitted in Bloodhounds, Dust Devils, and Naval Academy colours.The post Breitling honours elite U.S. naval aviation forces with new Avenger Night Mission collection appeared first on Time+Tide Watches.
Fratello
Hands-On With The New MoonSwatch Mission On Earth Models (Live Pictures)
What a surprise! After the two Mission to Moonphase “Snoopy” releases earlier this year, I did not expect to see an additional set of MoonSwatch models. Only the teasers on Swatch’s Instagram account a few days before June 11th gave away the idea that we could expect something new. The MoonSwatch success The first 11 […] Visit Hands-On With The New MoonSwatch Mission On Earth Models (Live Pictures) to read the full article.
SJX Watches
Omega Unveils the MoonSwatch “Mission On Earth” Trio
Following the MoonSwatch “Snoopy” released in late March, Swatch continues to grow its bestselling line with the MoonSwatch “Mission On Earth”, a trio of models dressed in eye-catching colours, including one inspired by the Speedmaster “Ultraman” and another by aventurine glass. Initial thoughts The Mission On Earth editions stand out from the rest of the MoonSwatch line-up, especially the Polar Lights and Lava models. Unlike earlier MoonSwatch models in muted colours, Polar Lights features a “starry” blue dial modelled on sparkly aventurine glass, while Lava is a nod to the historical Speedmaster “Ultraman” with its orange hand. The new models continue to be priced at US$270, making them the same value proposition as earlier versions – they are affordable but feel equally inexpensive. The continual new additions to the line, however, will inevitably diminish the desirability of the MoonSwatch. While this might disappoint some early adopters, it is a logical step for Swatch, since the MoonSwatch has boosted its business tremendously, while the brand has no other product that enjoys comparable demand. Earthbound The Mission on Earth collection is made up of three watches. All are similar to earlier MoonSwatch models, but the new trio incorporate a detail Speedmaster enthusiasts will appreciate: radially arranged numerals on the sub-dials, as found on the experimental Speedmasters made for the Alaska II and III projects commissioned by NASA. Inspired by...
Fratello
Three New MoonSwatch Mission On Earth Editions - Lava, Polar Lights, And Desert
Following the two MoonSwatch Snoopy watches (here), Swatch introduces three new models based on Omega’s iconic Speedmaster design. The previous MoonSwatch introductions linked to Apollo 13’s Snoopy models from Omega, and the new MoonSwatch models pay tribute to the beauty of planet Earth. Three new models will go on sale at Swatch boutiques on June […] Visit Three New MoonSwatch Mission On Earth Editions - Lava, Polar Lights, And Desert to read the full article.
Fratello
Hands-On With The Fortis Novonaut AMADEE-24 Mars Analog Mission Timer
Life on Mars is around the corner. That is what some science-fiction movies are telling us, at least. The people who are properly interested in the story know much must be done to make that a reality. But plenty of scientific initiatives are researching life on the Red Planet. If you are a fan of […] Visit Hands-On With The Fortis Novonaut AMADEE-24 Mars Analog Mission Timer to read the full article.