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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Grand Seiko Teams Up With Shohei Ohtani For Global Partnership Teddy Baldassarre
Grand Seiko Mar 12, 2026

Grand Seiko Teams Up With Shohei Ohtani For Global Partnership

Grand Seiko is announcing a new global partnership with Major League Baseball player Shohei Ohtani this week through something called the Grand Moments Project, which kicks off April 1, 2026. Ohtani, who is a star pitcher (and designated hitter) for the defending world series champion Los Angeles Dodgers, not to mention the reigning National League MVP, hails from the Iwate prefecture of Japan, which is also home to Grand Seiko’s Studio Shizukuishi. The partnership represents a mutual respect, and shared philosophy around the value of, and approach to, time.  The Grand Moments Project encapsulates this approach to every moment with intention and sincerity, and over time, the accumulation of those moments “refines the quality of time itself”. This is a partnership that seeks to acknowledge the methodical approach to every action we take, and celebrate the process itself over just the end result. Shohei Ohtani represents this ethos with an astonishing career made through a pursuit of excellency moment by moment. The 31 year old phenom comments “To carry forward a part of Grand Seiko’s heritage, shaped through decades of dedication, is something I deeply value.”  Ohtani’s unique evolution within the sport of baseball is an apt corollary to Grand Seiko’s approach to watchmaking. Neither represents a straightforward journey, with Ohtani choosing to embrace his talents on both sides of the field as both a pitcher and a hitter while working his way from the Hokk...

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Traska Watches Review: An EDC American Brand Teddy Baldassarre
Mar 11, 2026

Traska Watches Review: An EDC American Brand

When we look back to mid-century watchmaking, some of the industry’s most iconic designs were originally conceived as essential, life-saving instruments. The Rolex Submariner, for example, was originally created for professional divers working in cold, deep waters while breathing compressed air. The Omega Speedmaster was a vital analog calculator for astronauts traveling through the vacuum of space. The Rolex Explorer is another example, forged to survive the brutal, oxygen-deprived ascent of the Himalayas. These tool watches were designed with a clear purpose and were built to endure knocks, scrapes, and harsh conditions without missing a beat. Fast forward to today, and while modern iterations are undeniably better engineered than their vintage ancestors, boasting superior metallurgy and tighter tolerances, their exorbitant price tags have put some collectors off regular, daily use. A modern steel sports watch can easily demand anywhere from $6,000 to well over $15,000 at retail, and that’s assuming you have the willpower to ensure the waitlists to acquire one. And while some collectors are happy to invest that kind of money, others are on the lookout for something more accessible. Enter Traska watches. This psychological friction has spawned a new enthusiast community for the ultimate Everyday Carry (EDC) watch, or the “go-anywhere, do-anything” (GADA) watch. Many collectors today are looking for a watch that slides effortlessly under a tailored cuff during a hi...

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Kollokium’s Projekt 02 Variant B Treads New Terrain SJX Watches
Louis Erard managing director Manuel Emch Mar 11, 2026

Kollokium’s Projekt 02 Variant B Treads New Terrain

Having teased its newest collection with a family and friends edition last year, Kollokium has finally taken the wraps off the Projekt 02 Variant B, which offers a low-profile die-cast stainless steel case and a terraced topographical dial. A massive box-form crystal contains the scene, offering a panoramic view of the 67 pieces that comprise the nine layers of the dial. A limited edition of 399 pieces, the Variant B is a well-priced entry point to the world of independent watchmaking, and could easily be worn daily. Initial thoughts Kollokium is a relatively new name in independent watchmaking, but the company’s three founders, collector Amr Sindi, designer Barth Nussbaumer, and Louis Erard managing director Manuel Emch, bring a trained eye and a fresh perspective to the brand. With a strong emphasis on design, underpinned by a simple but competent calibre, Kollokium seems to have mastered the game of trade-offs required to market a distinctive watch at an affordable price. Left to Right: Amr Sindi, Barth Nussbaumer, Manuel Emch. The Variant B is fundamentally a simple time-only watch, powered by an off-the-shelf La Joux-Perret cal. G101, an increasingly common base movement prized for its economy and autonomy, with a healthy 68-hour power reserve. But Kollokium’s watches are anything but ordinary, owing to the brand’s unusual dial treatments and case processing. The Variant B is technically the first publicly available version of the Projekt 02, which debuted last ...

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Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser Fratello
Hublot s Chief Product Officer Mar 11, 2026

Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser

Hublot regularly makes headlines. Most of the time, however, these headlines revolve around marketing and branding. A new superstar ambassador or a crazy limited edition is more likely to generate exposure than pure watchmaking prowess. Now, in part, this is down to Hublot’s doing. The house focuses on being radical, and it doesn’t mind stepping […] Visit Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser to read the full article.

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Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe) Fratello
Jaeger-LeCoultre Mar 11, 2026

Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe)

Perhaps “caught between a rock and a hard place” is a bit of an exaggeration, but it seems that Jaeger-LeCoultre is trapped between status and prestige. A Rolex on the wrist is a status symbol, and a Patek Philippe is the prestigious choice. But what does a JLC on the wrist say about its owner? […] Visit Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe) to read the full article.

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Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream Fratello
Mar 10, 2026

Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream

Welcome back to another episode of Fratello On Air! We’re back (sort of) after more travels, and this week, we discuss the fallout that happens once a formerly unloved brand becomes popular. Call it sour grapes or wanting to keep something to oneself, but feel free to listen to our thoughts on the subject. Enjoy […] Visit Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream to read the full article.

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Better Than They Should Be: Five Top-Value Watches That Punch Above Their Weight Fratello
Mar 10, 2026

Better Than They Should Be: Five Top-Value Watches That Punch Above Their Weight

When it comes to luxury products, “value” is a somewhat contradictory term. After all, isn’t the entire point that a luxury product offers something magical that transcends the mere function at the expense of affordability? Maybe so, but that doesn’t mean there aren’t any sweet spots in the market. Some watches simply punch way above […] Visit Better Than They Should Be: Five Top-Value Watches That Punch Above Their Weight to read the full article.

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Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery Fratello
Seiko UFO 6138 Mar 9, 2026

Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery

Vintage Seiko chronographs have a way of pulling you in. They’re mechanically ambitious, unapologetically ’70s, and just rough enough around the edges to feel honest. Spend enough time around references powered by the 6138 and 6139 calibers, and you’ll understand why so many collectors fall hard for them. My journey started in 2019 while stationed […] Visit Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery to read the full article.

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Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked SJX Watches
Audemars Piguet Royal Oak “Jumbo” Extra-Thin Mar 9, 2026

Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked

The Audemars Piguet (AP) Royal Oak “Jumbo” Extra-Thin Openworked 39 mm is an appealing new variant of a watch that’s already in short supply, famous as much for its scarcity as its octagonal bezel. Seen previously in white gold, the Jumbo Openworked returns at the top of its class with a case made from lightweight titanium and palladium bulk metallic glass (BMG), a material that gives the bezel its almost ethereal mirror finish. The Jumbo Openworked is not a limited edition, but its undeniable appeal will make it hard to come by, even by Royal Oak standards. Ideal configuration The Royal Oak is one of the most sought-after watches in the industry, and one of the few collections that consistently trades at a premium to retail, according to WatchCharts. With its iconic Genta design, slim form factor, and high-end calibre, it’s easy to see why. That said, some configurations are more appealing than others, and this titanium and palladium version of the Jumbo Openworked ranks highly in the Royal Oak pantheon. It’s worth exploring why it works. Starting with the sizing. In 1972, the Royal Oak was broad and flat by industry standards, but the “Jumbo” moniker now feels misleading for a 39 mm watch. Ironically, the “Extra-Thin” designation also feels misleading for the opposite reason - 8.1 mm is plenty thin, but there are now so many thinner watches that the terminology feels out of date. Setting aside AP’s historical naming conventions, the Jumbo Openworked...

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A Wishlist for Watches & Wonders 2026 SJX Watches
Patek Philippe Grand Seiko Mar 9, 2026

A Wishlist for Watches & Wonders 2026

Each year I find it surprisingly difficult to crystalise what I want to see from Watches & Wonders – perhaps I find it hard to hope for things I know will never come. Sometimes dreams aren’t logistically possible. For example, a compact Spring Drive chronograph probably isn’t reasonable given Grand Seiko already has its hands full scaling production of another new Spring Drive movement. At other times, imagination is bound by brand strategy: Cartier could easily steal the show with a quartz Crash Must priced along the same lines as a Tank Must – but never will. But I believe that the following watches, which I’d like to see from Patek Philippe, Grand Seiko and Credor, and Tudor are plausible enough to hope for. The following images were created without the use of generative AI. Patek Philippe In 2023, Patek Philippe launched the ref. 5316/50P, a minute repeating tourbillon with retrograde perpetual calendar and smoked sapphire dial. It remains among the brand’s best complicated offerings, other than the ref. 6301p, at least in my view. Last year Patek Philippe followed up with the ref. 6159G, which featured a smoked sapphire dial and the same perpetual calendar on a more pedestrian base movement. But if there is one reference more deserving of the smoked sapphire treatment than any other, it is the ref. 5236p in-line perpetual calendar, as imagined below in platinum. In 2021, Patek Philippe revived the historic in-line perpetual calendar, which is strongly asso...

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Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot Fratello
Christopher Ward C65 Dune Mar 8, 2026

Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot

Good morning, and welcome to another Sunday Morning Showdown. Last year, Tudor added a new 36mm size and a beige-dial option to its entry-level Ranger lineup. In November, we put it up against the Christopher Ward C65 Dune, and the Tudor won by quite a big margin. You could say it was an unfair match, […] Visit Sunday Morning Showdown: Tudor Ranger (39mm) Vs. Longines Spirit Pilot to read the full article.

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26 Marvelous Moonphase Watches Teddy Baldassarre
Mar 6, 2026

26 Marvelous Moonphase Watches

The tracking and recording of time has always been inextricably linked with the mysterious motions of the heavenly bodies, primarily that of the sun around which Earth revolves and of the moon, Earth’s own satellite, whose monthly trek around our planet has inspired astronomers, poets, navigators, and yes, watchmakers to explore and understand its unique place in our cosmos. Watchmakers over the years have expressed their fascination with Luna, both its romantic and scientific aspects, in some of their most creative and innovative timepieces. Here are 26 of our favorite and best moonphase watches available now that we think shine particularly bright. [toc-section heading="A. Lange & Söhne Lange 1 Moon Phase"] Price: On Request, Case size: 38.5mm, Thickness: 10.2mm, Lug Width: 20mm, Crystal: Sapphire, Water Resistance: 30 meters, Movement: Manually Wound L121.3 The iconic Lange 1, unveiled in 1994 as the flagship of the revived A. Lange & Söhne brand, has been the wellspring of numerous creative variations and additional complications, among them this elegantly appointed model that marries an ultra-precise moon-phase display with an ingenious day-night indicator. The former’s gold moon waxes and wanes over a star-dappled blue disk and tracks the actual lunar cycle with near pinpoint accuracy, requiring adjustment just once every 122.6 years. The watch’s 38.5-mm case houses the German watchmaker’s manufacture Caliber L.121.3, whose luxurious, traditional Saxon deco...

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De Rijke & Co. and Guy Allen Just Dropped Another Limited Edition Collab Worn & Wound
Reservoir s Mar 6, 2026

De Rijke & Co. and Guy Allen Just Dropped Another Limited Edition Collab

Once again, here I am late to the party as our own Zach Kazan blows my mind with another brand specializing in artistic dials featuring my favorite métiers d’art craft: enameling. You may recall when he first covered the partnership between De Rijke & Co. and the illustrator Guy Allen two years ago. Now the duo is back with another trio of driver’s watches spanning on the previous Amalfi theme, this time with a stronger focus on the automotive angle. While the Dutch watchmaker and the British artist have been teaming up for nearly a decade, the pair took their work to the next level in 2024 by collaborating on their first set of watches, establishing the Amalfi special editions. The initial set of three watches focused on the themes of air, land, and sea with distinct designs and color palettes reflecting each element. Thanks to champlevé enamel, the illustrations come to life with texture and depth. For the uninitiated, the specific technique of champlevé enamel (French for “raised field”) is similar to cloisonné. However, instead of raised sections to hold enamel, reservoirs to hold the material are created by carving directly into the metal base. The newest trio builds on these designs, but now takes the automotive theme more literally on both the enamel dial and the engraved caseback. The names of the models draw from three regions, the Amazon, Sahara, and Turini, and each gets a corresponding vehicle you might drive there. For the Amazon, you get the Landr...

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Fratello’s Top 5 Watches Released In February 2026 Fratello
Mar 6, 2026

Fratello’s Top 5 Watches Released In February 2026

Another Friday, another list! This week, we have the second installment in the series highlighting the best releases of 2026. With this series, we want to keep you informed about the best new watches throughout the year. Since this is the first Friday after February ended, we’ll look at our favorite picks from the second […] Visit Fratello’s Top 5 Watches Released In February 2026 to read the full article.

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Craft at Scale: Audemars Piguet’s Industrial Strategy SJX Watches
Audemars Piguet s Industrial Strategy Audemars Mar 6, 2026

Craft at Scale: Audemars Piguet’s Industrial Strategy

Audemars Piguet (AP) is a storied name in haute horlogerie, and has long been the public face of the Vallée de Joux, the cradle of high complications in Switzerland. It’s also the only brand in the so-called ‘holy trinity’ to employ a Chief Industrial Officer (CIO). We sat down with Lucas Raggi to understand his role in shaping AP’s industrial strategy. The historical home of Audemars Piguet. Image – Audemars Piguet The context Having closed the chapter on the brand’s first 150 years, AP is flying high. According to Vontobel estimates, the brand generated more than CHF2.4 billion in 2025, making it the third-largest brand by revenue after mass market masters Rolex and Cartier. The brand is estimated to have produced more than 50,000 watches in 2025, up from 30,000 just a few years ago. The ribbon-cutting ceremony at the opening of AP’s new Arc Manufacture in Le Brassus. Image – Audemars Piguet The new Arc Manufacture, which just came online, might raise the ceiling further. In a 2022 interview then-chief executive François-Henry Bennahmias suggested AP would be capable of making up to 65,000 watches annually by 2027. These numbers represent extraordinary growth for a century-old family owned brand that makes complicated watches. So how does a brand like AP (nearly) double its output in less than a generation without sacrificing small-scale craftsmanship? In short, thoughtful industrialisation. The recently opened Arc Manufacture in Le Brassus. Image – A...

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Grand Seiko White Birch Review: A Brand-Defining Future Classic Teddy Baldassarre
Grand Seiko Mar 5, 2026

Grand Seiko White Birch Review: A Brand-Defining Future Classic

Grand Seiko is a brand that’s adept at making the intricate seem effortless. This talent for restraint is best demonstrated dial side, specifically with its play with textures that call for a second (or third, fourth, and so on) look. While the deceptively simple “Snowflake” dial is among the brand’s most renowned examples of its mastery of subtlety, today, I’m pulling focus to another iconic example of Grand Seiko’s dial mastery with the more dramatic White Birch variation. Down below, I’ll be breaking down the importance of the “White Birch” SLGH005 in Grand Seiko’s recent history, some of its guiding design philosophies, as well as all the necessary specs you need to know. [toc-section heading="History And Context"] Debuting in 2021, the SLGH005 with its “White Birch” dial marked a historic turning point for the brand, and in the years since, it has become regarded as an example of the brand’s strengths firing on all cylinders. Before its introduction, Grand Seiko had already become synonymous with intricately textural dials (which, of course, drew inspiration from the natural world), but the White Birch texture is really when the brand turned up the heat an extra notch.  Before, the brand largely relied on radial and horizontal textures, and it isn’t a coincidence that the continuous series honoring the Japanese micro-seasons (most famous being the “Shun-bun”) was already in play before the White Birch hit the scene. Many of these dials...

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Introducing – Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa Monochrome
Parmigiani Fleurier Tonda PF Automatic 36mm Mar 5, 2026

Introducing – Parmigiani Fleurier Tonda PF Automatic 36mm Alta Rosa

Parmigiani Fleurier’s luxury sports watch collection, the Tonda PF, was introduced in 2021. A refined, minimalist interpretation of the luxury sports watch, the Tonda PF collection is home to several complications. Originally available in 40 and 42mm case sizes, the brand responded to requests for more compact, unisex case sizes and, in 2022, introduced a […]

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