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Introducing: Amida Digitrend OSII Black - Now With Lume (Live Pics)
What We Know Amida keeps finding new ways to update and reinvent the classic Digitrend driving watch. When we last heard from the brand, they had fashioned a model inspired by the NASA space shuttle missions, a timepiece that demonstrated the range of design and development possibilities of the Digitrend format, which first debuted in the pre-shuttle era way back in 1976 at Basel. Now, it seems, Amida has seen the light. Or rather, it's seen the way to add luminescence material to an open-worked version of the digital jump hour timepiece with the Digitrend OSII Black. Featuring an open sapphire hood showing the DLC-coated workings of the movement and Amida's in-house developed jump hour module, the new model uses an LRD or 'light reflecting display' utilizing prismatic technology that illuminates the digital numerals via Super-LumiNova, for the first time. The Digitrend has never been a watch for everyone. It's quirky, and its time-reading display is unusual, to say the least. But the addition of lume certainly adds to its functionality and represents a welcome upgrade for this new edition that is limited to 150 pieces and goes on sale today on Amida's website. The brand and co-founder Matthieu Allègre say the ongoing improvements, revisions, and tweaks to the Digitrend model line shouldn't be seen as merely more refined or robust versions of the original. Rather, they're designing and producing the model as it would have evolved had the original brand not been am...
