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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.
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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.
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Snowflake Grand Seiko

The 2010 Spring Drive reference with a dial textured like fresh Shinshu snow.
Piaget’s Andy Warhol ‘Collage’ is Abstract Stone Marquetry SJX Watches
Piaget s Andy Warhol ‘Collage’ Oct 20, 2025

Piaget’s Andy Warhol ‘Collage’ is Abstract Stone Marquetry

Piaget pays tribute to the pop-art pioneer and prolific watch collector with the Andy Warhol Watch Collage Limited Edition in the best way it knows how – with an exotic stone dial. Like the watch owned by Warhol himself, the Collage has a black onyx dial, but in between the onyx is yellow serpentine, pink opal, and green chrysoprase, forming a precious stone puzzle carefully assembled by hand. To bring things full circle, this 50 piece limited edition has a yellow gold case, the same alloy Warhol himself wore, and a metal that’s absent from the regular production Any Warhol lineup. Initial Thoughts The first Swiss quartz watches hit the market mere months after the Seiko Astron, powered by the CEH Beta 21 – a large and rectangular movement that gave the oversized watches it powered a distinctive look that I am fond of. Piaget’s ref. 15101, launched in 1972, was one of the most appealing Beta 21 designs by my reckoning. The renowned American artist must have agreed with that assessment as he purchased one in 1973, which Piaget bought back at auction after Warhol’s death. It is also worth noting that Yves Piaget, president of Piaget since 1980, knew Warhol personally. Andy Warhol with Yves Piaget. Image – Piaget The marquetry dial of the Collage puts Piaget’s expertise to good use. It is surprisingly creative, and is not based on a specific Warhol work as already done many times before. Rather, Piaget attempted to recreate Warhol’s process to create a new wor...

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