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20,605 articles · 5,412 videos found · page 105 of 868

The future of luxury watch marketing is 3D Time+Tide
Oct 7, 2023

The future of luxury watch marketing is 3D

Watches are big business, and despite periodic highs and lows, the industry is estimated to wind up 2023 at nearly US$100 billion. Naturally, competition is fierce, and brands are always looking for new ways to stand out from the crowd. Of course, this can happen when you release a great product, but getting consumers’ attention … ContinuedThe post The future of luxury watch marketing is 3D appeared first on Time+Tide Watches.

Windup Watch Fair Returns To NYC In October With Special Guest: You! Worn & Wound
Christopher Ward G-Shock Oris Oct 2, 2023

Windup Watch Fair Returns To NYC In October With Special Guest: You!

There are many things we love about the Fall season in New York. Crisp temperatures mean we can finally add another layer to our dayfits for pleasure (before necessity). After our biggest Windups in San Francisco and Chicago this year, Fall in New York completes the final third of our Windup Watch Fair trifecta. The very first Windup Watch Fair was here in NYC. In 2015, we brought 14 brands into a small shop in SoHo. We could only hope that the energy we saw in the comments of our articles and from the independent brands we covered would translate into a worthwhile in-person experience with you, our readers. What an experience you’ve made! A quick equation on a classic CA-53W-1CR will show this year’s Windup Watch Fair NYC is more than 5 times larger than our initial endeavor in Soho. We’re welcoming over 80 brands to two levels of the Altman Building-adding even more to explore after last year’s festivities. This free event is a permanent fixture for our Fall season. We’re so excited to share it with you.  WINDUP WATCH FAIR NEW YORK The Altman Building – 135 W 18th St, New York, NY 10011 October 20– 12pm to 6pm October  21 – 12pm to 6pm October 22 – 12pm to 5pm Five lead sponsors, Bulova, Christopher Ward, G-Shock, Oris, and Zodiac, will be showcasing their latest releases from a year of innovation and collaboration. Beyond releases, be sure to look for additional online programming happening over the three days. Thanks in large part to our lead spon...

IWC Revives the Big Pilot’s Watch Markus Bühler with a Tourbillon SJX Watches
IWC Revives Oct 2, 2023

IWC Revives the Big Pilot’s Watch Markus Bühler with a Tourbillon

One of the least known but perhaps most interesting iterations of IWC’s trademark oversized pilot’s watch is making a comeback, but with an upgraded movement and precious metal case. The Big Pilot’s Watch 43 Tourbillon Markus Bühler retains the key elements of its namesake 2008 original, but with a self-winding tourbillon movement inside a platinum case. The tourbillon is flying, while its cage takes the form of a turbine blade. A simple concept that played to the Big Pilot’s historical roots, the original model was conceived by a young Markus Bühler as part of a contest for IWC apprentices, but appealing enough that IWC made a dozen as a limited edition. Mr Bühler naturally won the contest and now oversees the entire assembly process at Manufakturzentrum, the IWC facility where both production of parts and assembly of in-house movements is done. Powered by the in-house cal. 82905, the Tourbillon Markus Bühler will naturally be put together at the Manufakturzentrum. Markus Bühler, now the Associate Director of Watch & Movement Assembly at Manufakturzentrum Initial thoughts The original Markus Bühler was interesting and appealing because it captured the spirit of a pilot’s watch in a novel manner while still retaining the functional aesthetics expected of such a watch. The turbine seconds was a simple modification that worked perfectly, both visually and conceptually. Now the idea has been brought back, but in a fancier package. The new Markus Bühler sti...

Recycle your broken watch for free, while getting cash off a new Timex Time+Tide
Maurice Lacroix or Panerai doing their Oct 1, 2023

Recycle your broken watch for free, while getting cash off a new Timex

Going green is all the rage when it comes to corporate happy-speak, but my salt shaker is always within arm’s reach whenever I read about a company’s latest eco-friendly initiative. The watch industry is no different. For every Ulysse Nardin, Maurice Lacroix, or Panerai doing their part to protect the oceans or reuse raw materials, … ContinuedThe post Recycle your broken watch for free, while getting cash off a new Timex appeared first on Time+Tide Watches.

Why Blancpain’s epic marketing flex didn’t involve a single watch Time+Tide
Blancpain s epic marketing flex Sep 30, 2023

Why Blancpain’s epic marketing flex didn’t involve a single watch

In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … ContinuedThe post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time+Tide Watches.

The Three Watch Collection for $5,000: Reader Edition – Huy Tran Worn & Wound
Tissot Heritage 1938 Automatic COSC Sep 29, 2023

The Three Watch Collection for $5,000: Reader Edition – Huy Tran

Editor’s note: In this 3 Watch Collection for $5,000, reader Huy Tran shares a well considered trio that touches on heritage and utility while staying entirely within the practical realm.  You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. A 3-watch-collection is a fairly common topic of the watch community, and for good reasons. It represents a somewhat minimalist solution for those who still want to enjoy the fascination of these little machines but don’t like the idea of succumbing to consumerism craze. To be honest, I’m actually one of those people and am fancying the potential of selling all my watches to start again with an empty 3-slots watchbox. So this challenge is the perfect opportunity for me to simulate an imaginary outcome and see if I like what I come up with. My three choices reflect the spirit of minimalism that I mention, they are all time-only three-handers that offered by brands from the same watch conglomerate and one of them has just been released recently and gave me the idea. Tissot Heritage 1938 Automatic COSC (Salmon Dial) – $825 When a watch comes with the word “heritage” you know you’re dealing with some vintage inspired design. In fact, this Tissot Heritage 1938 is reminiscent of the watches they produced in the 1930’s, with a classic looking case in a compact but contemporary size of 39mm. The tasteful salmon dial is matte and occupies most of the watch face with ...

How To Clean A Watch Teddy Baldassarre
Sep 28, 2023

How To Clean A Watch

When you’re starting or building upon a watch collection, keeping those watches clean is probably a matter to which you rarely give much thought on a day-to-day basis. Of course, there’s always the least time-intensive option, outsourcing your watch’s semi-regular cleaning to your local watchmaker or watch repairer when you send the timepiece in for its recommended technical maintenance. But if you’re interested in keeping your timepieces in tip-top condition between services - and especially if you have notions of perhaps selling or trading any of them for the maximum return - there are some simple steps you can take on your own, for minimal cost, that can ensure your watches are maintained at a level that’s both presentable and potentially sellable. Watches, after all, are not only luxury objects; they are also items that are worn regularly, day after day in some cases, like a pair of boots or shoes, or an overcoat. And like those items, they encounter all kinds of conditions based upon the wearer’s lifestyle, occupation, and recreational pursuits. Watches are also worn right against the skin, with all of the exposure to sweat, dirt, and unexpected atmospheric splatter that implies. Thus, regular cleaning of your watches should be considered a regular chore in the cycle of life, like doing the laundry or washing your car. The go-to shortcut of wiping the watch’s crystal with an untucked shirt tail or handkerchief - we’ve all done it - isn’t goin...

A Vintage Diver Returns – The Benrus Ultra-Deep Now In The Windup Watch Shop Worn & Wound
Sep 24, 2023

A Vintage Diver Returns – The Benrus Ultra-Deep Now In The Windup Watch Shop

Out of the deep and into the Windup Watch Shop is a freshly re-introduced classic from Benrus watches. Originally released in the 1960s, the Ultra-Deep was one of their most popular watches of the time. With recreational diving really taking off, it’s no wonder that this super capable dive watch was as popular as it was. Let’s take a closer look at the Ultra-Deep from Benrus, which is available now in the shop. Out of the deep and into the Windup Watch Shop is a freshly re-introduced classic from Benrus watches. Originally released in the 1960s, the Ultra-Deep was one of their most popular watches of the time. With recreational diving really taking off, it’s no wonder that this super capable dive watch was as popular as it was. Let’s take a closer look at the Ultra-Deep from Benrus, which is available now in the shop. The post A Vintage Diver Returns – The Benrus Ultra-Deep Now In The Windup Watch Shop appeared first on Worn & Wound.

How to be a watch enthusiast with $0 Time+Tide
Sep 21, 2023

How to be a watch enthusiast with $0

Whether it’s a tough economic time or you’re cutting yourself off after too many impulse purchases, there’s always a moment in a watch enthusiast’s life when they can’t spend a single dollar more. Thankfully there are a heap of ways you can engage with the hobby without losing a cent, and none of them carry … ContinuedThe post How to be a watch enthusiast with $0 appeared first on Time+Tide Watches.

12 Colorful Watches from Only Watch 2023 (the 2023 Theme is Rainbow): Plus Best Story, Wildest Clock, and THE MOST ‘Only Watch’ Quill & Pad
Sep 18, 2023

12 Colorful Watches from Only Watch 2023 (the 2023 Theme is Rainbow): Plus Best Story, Wildest Clock, and THE MOST ‘Only Watch’

Held every two years, the Only Watch charity auction of exclusively unique pieces has grown into THE most anticipated watch auction worldwide and features some of the most creative and innovative horology on the planet. For the 2023 Only Watch auction, the theme is ‘Rainbow’. However, while there are an incredible 62 unique piece timekeepers on offer, only a fraction of them really ran with the rainbow theme. Ian Skellern shares his favorite rainbow watches from Only Watch 2023 here.