Watch brandsWatch wikiWatch videosVariousWatch calendarSaved articles
PopularRolexOmegaPatek PhilippeAudemars PiguetTudorGrand SeikoCartierSeikoIWCTAG HeuerBreitlingJaeger-LeCoultreA. Lange & SohneZenith

Results for The Nautilus Launch Story

40,937 articles · 5,988 videos found · page 1067 of 1565

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green SJX Watches
Bulgari may have edged it Aug 28, 2025

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green

The Piaget Altiplano Ultimate Concept Tourbillon was the world’s thinnest tourbillon wristwatch at launch last year. Though it’s no longer the record holder, the Altiplano Ultimate Concept (AUC) Tourbillon remains as interesting and gossamer as ever – and more wearable than its ultra-thin rivals. Now the AUC Tourbillon returns in khaki green and gold livery, but Piaget understands it is not easy being green and will tailor the AUC Tourbillon to taste with its customisation program. The new AUC Tourbillon makes its debut with the matching Altiplano 910P Khaki Green that’s dressed in a darker shade of the colour, while being more affordable by multiples. Initial Thoughts Until a few months ago, the AUC Tourbillon was the thinnest tourbillon ever. While Octo Finissimo Ultra Tourbillon from Bulgari may have edged it out by 0.15 mm earlier this year, that’s probably a distinction without a difference as the two are equally ethereal in person. The AUC Tourbillon is incredibly interesting in technical terms, and the movement hides little from view. Even the balance is flying, without an upper bridge and instead supported by ball-bearings. And the watch looks and feels like a watch, and not a credit card or bangle. Yet, and this is important, it remains durable enough to actually wear on an everyday basis, historically not always the case with extraordinarily flat watches, and even marginally water resistant. To me, the AUC Tourbillon joining Piaget’s Infinitely Person...

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today” SJX Watches
Aug 11, 2025

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today”

Having re-emerged in 2021 with the debut of his new brand and the launch of the FVF1 C2 Tourbillon Superligero, Franc Vila is back with the FVF1 Tourbillon Superligero “Today”, a watch that challenges conventional notions of timekeeping with a good-humoured twist on the traditional day of the week display. Leveraging its predecessor’s ultralight 42.5 mm titanium case and integrated flying tourbillon movement, the Today questions the difference between the days of the week, with a day roller that displays the word ‘today’ in a different font for each day. While over time the wearer might learn to associate particular fonts with particular days, the otherwise functional day roller is intended to be a reminder to not take things too seriously – today is all we have. Initial thoughts I didn’t really know what to expect the first time I stepped off the elevator into Mr Vila’s brightly lit, attic workshop in Geneva’s Saint Gervais neighbourhood. The workshop itself is part of the story, housed in what was once very likely home to a cabinotier, a term that refers to a watchmaker operating from a rooftop workshop once favoured by Genevan watchmakers of old, who preferred to work where they could get plenty of natural light. Beyond the typical watchmaking equipment, and even some atypical equipment like a perlage machine with a mysterious past, the workshop is packed with contemporary art from Mr Vila’s personal collection. Talking with him about these sources o...

Insight: Hairspring Materials and Evolution Part II SJX Watches
Seiko SPRON 610 hairspring Lastly Aug 8, 2025

Insight: Hairspring Materials and Evolution Part II

Part I of our story on the evolution of hairspring materials covered temperature compensation along with the development of the first specialised balance spring alloy, Elinvar. The story brought us to the 1920s, when scientist and horologist Charles-Edouard Guillaume (1861-1938) finished his work on nickel-iron alloys and watchmakers begun embracing Elinvar springs paired with mono-metallic balances. In this second part we turn to newer hairspring alloys, like the now-ubiquitous Nivarox. Then we look at today’s landscape and the future, touching on research done by the Swatch Group with alternative, niobium-based alloys and also the specialised but obscure Seiko SPRON 610 hairspring. Lastly we discuss silicon springs, which are growing more prevalent across a range of timepieces. Elinvar’s weaknesses Elinvar was by far the greatest breakthrough in self-compensating alloy hairsprings at the time. Guillaume considered Elinvar good enough and not needing further improvement - unsurprisingly since he was its inventor - but other watchmakers and engineers continued to experiment with iron-nickel compounds because Elinvar’s inherent properties made it a good, but imperfect, material. Even though the alloy behaved predictably with temperature changes, its physical properties were not ideal to begin with. Elinvar was a soft metal, which posed its own suite of problems for spring applications. The importance of softness in terms of hairspring performance is not related ...

Does Storytelling Still Sell Watches In 2025? Fratello
Omega Speedmaster Aug 4, 2025

Does Storytelling Still Sell Watches In 2025?

The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […] Visit Does Storytelling Still Sell Watches In 2025? to read the full article.

Rolex Land-Dweller Review Teddy Baldassarre
Rolex Jul 31, 2025

Rolex Land-Dweller Review

It's no understatement to say that the Rolex Land-Dweller was the talk of Watches & Wonders 2025, which took place in Geneva a few months ago. A new Rolex collection with an integrated bracelet and a brand new movement? Well, we would expect no less. There is something fundamentally earth-shaking about massive shifts in the Rolex atmosphere. Mixed metaphors aside, just because we have seen Rolex develop and launch an entirely new collection quite recently (with the 1908, released just two years ago, in 2023), it doesn’t make it normal. Before that it was the Sky-Dweller, and years before that, there were variations on the Yacht-Master. The launch of the Land-Dweller proved to be one of those milestone moments.  The Land-Dweller is the product of 18 new patents specific to this watch, as Rolex has developed an entirely new watch both inside and out. No, this is not a new complication, but it is a brand-new approach to timekeeping. It marks the first development of a new escapement system at this scale since the arrival of the Co-Axial escapement from Omega some twenty-five ago. In short this is big news. As you likely have seen by now, Teddy and I had the chance to see this watch up close and personal ahead of this year's Watches & Wonders a few months ago (you can find our full video hands-on review on YouTube now) and were also lucky enough to do it prior to a lot of the pre-release noise really reaching peak volume. That is to say, we were able to learn about the mech...

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer SJX Watches
Bulgari Beyond Time” Exhibition Jul 23, 2025

Bulgari “Beyond Time” Exhibition and a Singapore-Exclusive Octo Worldtimer

Bulgari has just opened Beyond Time in Singapore, which takes place in Paragon Mall from July 18 to August 10, 2025 and is open to the public daily. An exhibition dedicated to the brand’s watches and jewelled timepieces, Beyond Time also marks the launch of the Octo Roma Worldtimer SG60, a limited edition only for Singapore. The exhibition includes the record setting Octo Finissimo complications – some of the thinnest wristwatches ever made – as well as a watchmaking “masterclass” led by a watchmaker from Bulgari’s Neuchâtel manufacture. Singapore National Day The event coincides with Singapore’s 60th year of independence on August 9. For the occasion, Bulgari has created the Octo Roma Worldtimer SG60, a limited edition accented in white and red, the national colours of Singapore, with a case in black DLC-coated steel. Other goodies specific to Singapore’s National Day weekend include postcards by Singaporean artists, and personalised poetry verses. The Octo Roma Worldtimer SG60 is delivered on a pair of straps in red and black Located on the ground floor of the mall, the B-shaped exhibition space is inspired by the work of German architect Mies van der Rohe and his close collaborator, designer Lilly Reich. The exhibits are organised thematically, with the Serpenti and Octo collections each having a space of their own, but the complicated watches are the centrepiece. The complicated watch display showcases the brand’s accomplishments in pushing the bound...

A Golden Gift: Redditor Receives Gold Rolex Daytona As A Token Of Gratitude From A Neighbor Fratello
Rolex Daytona As Jul 21, 2025

A Golden Gift: Redditor Receives Gold Rolex Daytona As A Token Of Gratitude From A Neighbor

Here is a quick, feel-good story that shows it’s always important to take care of those around you! A good Samaritan in the United States posted a photo on Reddit with a watch, noting that it was a gift from his neighbor. The neighbor wanted to thank him for all his help. We’ve withheld names […] Visit A Golden Gift: Redditor Receives Gold Rolex Daytona As A Token Of Gratitude From A Neighbor to read the full article.

Quirky GMT Watches From Parmigiani, Papar, Rolex, And More Fratello
Rolex Jul 17, 2025

Quirky GMT Watches From Parmigiani, Papar, Rolex, And More

Why is there a Rolex GMT-Master II in the picture when this story is about quirky GMT watches? Well, that’s because no matter how far off the beaten GMT path you stray - Rolex set the path with a 12-hour dial combined with a 24-hour hand and a 24-hour bezel, and nearly everybody followed - […] Visit Quirky GMT Watches From Parmigiani, Papar, Rolex, And More to read the full article.

Remembering a Significant A. Lange & Söhne Tourbillon Pour le Mérite SJX Watches
Patek Philippe ref 2499 Jul 14, 2025

Remembering a Significant A. Lange & Söhne Tourbillon Pour le Mérite

I don’t often read spiels from watch sellers, though there are exceptions like Langepedia, a specialist in the German brand that I have long been a fan of. Alp Sever, the gentleman behind Langepedia, recently published a story that caught my eye. It was an ode to a watch already sold, but an important one worth commemorating, the Tourbillon Pour le Mérite ref. 701.008, a unique piece in white gold with silver sub-dials. Mr Sever’s story got my attention because I remember the watch. It first emerged publicly just over a decade ago at Christie’s, where it had been consigned by presumably the original owner (who was presumably someone connected with the brand’s corporate parent in the 1990s). I admired the watch in person during a preview exhibition, but back then it was as far out of my budget as the Lange 31’s mainspring is long. The unique dial has a concise, crisp aesthetic that is almost monochromatic and accentuated by the lozenge-shaped markers also found on the pink gold variant. Intriguing, another unique Pour le Mérite exists with a similar all-black dial, but with a smaller, 36 mm case. This “panda” iteration is more appealing, however, as is its conventional, 38.5 mm case. The unique Tourbillon Pour le Mérite sold for CHF437,000 at Christie’s Geneva in May 2014 – extraordinary at the time. In the same auction, a third-series Patek Philippe ref. 2499 in yellow gold sold for less. The Tourbillon Pour le Mérite was enjoying a little bit of a bo...

Seiko Dropped a Purple Speedtimer for Tokyo 2025 and It’s Better Than You’d Think Two Broke Watch Snobs
Seiko Dropped Jun 30, 2025

Seiko Dropped a Purple Speedtimer for Tokyo 2025 and It’s Better Than You’d Think

I've never, not once, looked at a purple watch and thought to myself-"hell yeah". But Seiko has a way of making me reconsider things, especially when there’s a story behind the color. With the new Prospex SSC955, they’ve tied a punchy shade of Edo purple to something bigger: the World Athletics Championships coming to Tokyo in 2025. And the result is a solar chronograph that feels more thoughtful than flashy, which, frankly, is exactly what Seiko’s better at than most.

Cartier Crash Alternatives For Every Budget Teddy Baldassarre
Cartier Jun 27, 2025

Cartier Crash Alternatives For Every Budget

We’re back at it again with another "alternatives" roundup for some of the most iconic watches in watchmaking history, and in this episode, we’re getting more quirky than we ever have before. Which is only fitting given today’s subject, which is one of the most subversive watch designs of all time: the illustrious Cartier Crash.  Before I launch into some quick Cartier Crash history and then contemporary alternatives at multiple budgets, let’s establish some key design ingredients in the recipe at hand. Because I didn’t want to make you all eat up some AliExpress Cartier Crash phonies, and because the design is so iconic that most watchmakers haven’t really attempted their own imitations, I will be leaning into asymmetry or hints at surrealism here instead of more 1:1 design alternatives. Before I begin, I will say that the avant-garde era of the 1960s and '70s, before the big houses had such rigid design codes, is one of my favorites in watchmaking history. Here in the modern age, many brands seem less willing to experiment boldly, and really keep things, largely, safe. Still, there are some asymmetrical watch gems out there, and below, they will get a little time in the spotlight. I will warn you now that on the current market, prices for more bold watch designs run a little steep, so the budget I’m working around here is at a higher price point than I try to stick to (though I have thrown in some affordable options). But given the exorbitant prices of the...

Rolex Explorer 36mm 124270 Review Teddy Baldassarre
Rolex Jun 26, 2025

Rolex Explorer 36mm 124270 Review

The story of the Rolex Explorer 36 124270 began at Watches & Wonders 2021, which represented an important anniversary for Rolex in marking 50 years of the Explorer II, and expectations were high on what we might see the brand do with the collection. Contrary to some of the wilder predictions, Rolex played things relatively conservatively, bringing the new 3285 movement into the line while retaining the model's 42mm case. Ironically, a reversion to classic proportions did come, but it would be in the Explorer collection and a new Reference 124270, which moved back to a 36mm case size for the first time since the 39mm 214270 was introduced in 2010. This was seen as a very un-Rolex move at the time, but today, more than three years later, it’s a watch that makes a lot of sense, not just on its own, but for Rolex as a brand. The Rolex Explorer 36mm next to the older 39mm Rolex is a brand that generally moves in one direction and, until relatively recently, doesn’t go out of its way to acknowledge its past in any overt way. While Rolex still isn’t making throwback or vintage-inspired watches, the company has taken a slightly different approach in embracing its historic design DNA while transitioning its full range to the 32xx series of movements. Examples of this include the current generation of the Submariner, which has gone back to a thinner, more traditional lug; the Sea-Dweller Reference 126600, which uses a bit of red text on the bottom of the dial; and the most ove...

Time Is Our Thing – Chrono24 Fratello
Jun 11, 2025

Time Is Our Thing – Chrono24

Chrono24 is the world’s largest marketplace for watches, and today marks the launch of its new brand identity and global brand campaign, “Time Is Our Thing.” Chrono24 Since its inception in 2003, Chrono24 has established itself as the international marketplace for luxury watches, offering a staggering selection of approximately 560,000 timepieces. With around 3,000 dealers […] Visit Time Is Our Thing – Chrono24 to read the full article.

Crossing Antarctica With An Omega Speedmaster Fratello
Omega Speedmaster Today Jun 10, 2025

Crossing Antarctica With An Omega Speedmaster

Today on Fratello, we’re sharing the story of how two adventurers crossed Antarctica on foot in 1989. One of those men, Reinhold Messner, wore an Omega Speedmaster on his wrist during the journey. Traversing a vast expanse of ice, snow, and howling winds is no small feat. Antarctica is one of the starkest landscapes on […] Visit Crossing Antarctica With An Omega Speedmaster to read the full article.

Top Luxury Watch Brands: 60 To Know In 2026 Teddy Baldassarre
Jun 2, 2025

Top Luxury Watch Brands: 60 To Know In 2026

How well do you know your luxury watch brands? The timepiece industry is populated by many dozens of companies - a handful of them still independent, many others now members of a larger luxury-goods conglomerate - each with its own unique origin story, historical highlights, and technical and aesthetic brand DNA. Here we've gathered what we consider the 60 watch brands that should be on the radar of watch enthusiasts and given you a brief rundown of what makes each one special. In the interest of being informative (and transparent), we've divided them into sections: brands owned by the two major Swiss luxury groups (Swatch and Richemont), brands within the French LVMH Group, Japanese Citizen Group, and the small Swiss concern Sowind; the largest, best-known independent companies, and the leading brands among the rest of the independents. We've even added a little tidbit of trivia for each brand. TOP LUXURY WATCH BRANDS: SWATCH GROUP BLANCPAIN Blancpain was founded in 1735 by Jehan-Jacques Blancpain, making it one of the oldest watch brands in existence - one of the few, in fact, that can say it’s been making watches longer than the United States has been a country. The maison offers a plethora of small and high complications  in its extensive and elegant Villeret collection, named for the Swiss village where it originated before moving to the Vallee de Joux in 1983, including a so-called “complete” calendar, a signature complication but these days Blancpain ...

Gunsmith Dewey Vicknair Returns with Second Handmade Watch SJX Watches
May 28, 2025

Gunsmith Dewey Vicknair Returns with Second Handmade Watch

A year ago, we covered a self-taught watchmaker who built his first piece by watch, Dewey Vicknair. Now the American gunsmith has completed his second watch, a regulator with a jump hour function that’s once again hand-made. He published a comprehensive photo essay detailing the steps in manufacturing the watch, which is a worthwhile read for anyone interested in a contemporary, yet fully manual watchmaking process.  Initial thoughts The story of Mr. Vicknair is unlike most independent watchmakers. Now in his mid-fifties, he long ago built his reputation as a maker and restorer of firearms before turning to watchmaking. Self-taught, Mr. Vicknair is definitely a quick study; he adapted his metal-working skills to horology and produced his first watch swiftly. Even more interesting, perhaps, is the way he creates his own tooling. From a vertical drill press to various cutters and even custom tweezers for bending the hairspring overcoil, Mr. Vicknair seems able to build any tool to cater to his requirements.  Artisanal watchmakers usually use restored vintage machines when making watches, but it is very rare that they develop the tools themselves. Mr. Vicknair’s extensive experience as a gunsmith gives him an excellent understanding of machinery that cannot simply be taught in watchmaking schools. His work is clearly that of a very talented mechanical craftsman who just happens to have mastered watchmaking – after having mastered gunsmithing.  The watch itself is pre...

Hands On: MB&F; SP One SJX Watches
Bulgari May 20, 2025

Hands On: MB&F; SP One

With its fifth new model in as many months, MB&F; has been on quite the run to kick off its third decade. Fresh off the launch of the fun and affordable M.A.D.2, which followed closely on the heels of a collaboration with Bulgari and the introduction of the the Legacy Machine Longhorn editions, the brand has returned with the SP One, a contemporary take on the open-worked dress watch. Sleeker than the typical Horological Machine yet more avant garde than a Legacy Machine, the pebble-like SP One is the first model in a new “Special Projects” collection that packages the brand’s signature contemporary aesthetic in a smaller more wearable 38 mm footprint. The SP One joins the collection as a regular production model in either platinum or 18k rose gold. Initial thoughts Picking up the SP One for the first time, one is struck by the light and airy nature of the watch. On the wrist, the minimalist case almost disappears, making the the SP One something of a wrist-worn display case for the Y-shaped movement. This effect is accentuated with a brushed internal flange dubbed ‘the amphitheater’ that focuses attention on the spectacularly three-dimensional mechanical architecture. The smooth pebble-like case measures 38 mm and is just 12 mm thick, making it the most compact MB&F; watch to-date. The front and rear sapphire crystals are cambered to blend seamlessly with the case, giving the SP One the feel of a polished stone. Visually, the smoothness is emphasised by lugs that ...

Blancpain Swatch Review Teddy Baldassarre
Blancpain May 18, 2025

Blancpain Swatch Review

The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...