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Results for The Quartz Astron Launch

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The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

Farer Launches their Cushion Case in a Smaller Size Worn & Wound
Farer Launches their Cushion Case Mar 12, 2026

Farer Launches their Cushion Case in a Smaller Size

Ever since I got the results back from a DNA test I sent off to Ancestry, I’ve become something of an unrepentant Anglophile. That doesn’t mean I’ve covered my walls in Union Jacks or suddenly embraced everything coming out of Britain (I still think The Beatles are just okay). But even so, I do have a bit of a soft spot for all things English – and you can include Farer in that mix. Farer has long been a watchmaker that I’ve admired, not least of all because there’s a good chance that anyone on their payroll and I are related (it is a rather tiny island). In reality, Farer has built a brand on two pillars which have made it undeniably eye-catching: a keen sense of color and a suite of watch types for anyone’s personal preference. And with the release of their latest 35mm Cushion Case collection, we see both of these qualities in action. The new models build on the cushion-shaped case Farer first introduced in 2022, but bring the design into a smaller format. Measuring 35mm across and just 10mm thick, the new collection has had some design changes to better suit the updated diminutive size. Subtle adjustments to the case architecture give the design a slightly sharper and more contemporary feel. The bezel now slopes more dramatically, helping the polished surfaces catch the light from multiple angles. That curvature continues through the case sides into Farer’s distinctive “bat ear” lugs, while a scalloped section between them allows the strap to sit clo...

In-Depth – Girard-Perregaux’s Superbly Technical New Minute Repeater Flying Bridges (Incl. Video) Monochrome
Girard-Perregaux s Superbly Technical New Mar 12, 2026

In-Depth – Girard-Perregaux’s Superbly Technical New Minute Repeater Flying Bridges (Incl. Video)

Few timepieces showcase the technical sophistication of traditional watchmaking as clearly as minute repeaters. The new Girard-Perregaux Minute Repeater Flying Bridges introduces this complication with its demanding mechanism, combined with a tourbillon and an automatic micro-rotor winding system. The watch is built around the brand’s recognisable Three Bridges architecture, presented in a modern openworked interpretation […]

Highlights: Independent Watchmaking at Marteau & Co SJX Watches
F.P. Journe Mar 12, 2026

Highlights: Independent Watchmaking at Marteau & Co

After its successful indie-focused First Strike auction last October, upstart auctioneer Marteau & Co is back with The Echo, an online-only auction that opens at noon Geneva time on March 12 with a focus on independent watchmaking. Marteau & Co was founded just last year, and one of its cofounders is Arthur Touchot, an industry veteran who spent several years as a journalist followed by a stint at a prominent auction house. Now all-in with Marteau, Mr Touchot brings his insider’s to Marteau, explaining its unique position in the market. The Swiss auctioneer sets itself apart with its intriguing “Maker’s Fee” concept, which rewards the maker of the timepiece with 3% of the hammer price for each watch sold, allowing a brand to benefit from the appreciation of its products. While artists’ resale rights, or droit de suite, is far from a new concept, and has been codified into law in the European Union and United Kingdom, Marteau & Co’s approach is the first instance of its application in watchmaking. Lot 1 – Daniel Roth Chronograph Ref. 2147 When Daniel Roth launched his eponymous brand in 1988, after helping revitalize Breguet, he also created the genre of independent watchmaking we know today, preceding even Franck Muller and F.P. Journe. With his double ellipse case design Roth pioneered the idea of building a brand around a single strong design language, a contrast to the menagerie offered by other high end brands of the time, an approach later followed by ot...

Grand Seiko Teams Up With Shohei Ohtani For Global Partnership Teddy Baldassarre
Grand Seiko Mar 12, 2026

Grand Seiko Teams Up With Shohei Ohtani For Global Partnership

Grand Seiko is announcing a new global partnership with Major League Baseball player Shohei Ohtani this week through something called the Grand Moments Project, which kicks off April 1, 2026. Ohtani, who is a star pitcher (and designated hitter) for the defending world series champion Los Angeles Dodgers, not to mention the reigning National League MVP, hails from the Iwate prefecture of Japan, which is also home to Grand Seiko’s Studio Shizukuishi. The partnership represents a mutual respect, and shared philosophy around the value of, and approach to, time.  The Grand Moments Project encapsulates this approach to every moment with intention and sincerity, and over time, the accumulation of those moments “refines the quality of time itself”. This is a partnership that seeks to acknowledge the methodical approach to every action we take, and celebrate the process itself over just the end result. Shohei Ohtani represents this ethos with an astonishing career made through a pursuit of excellency moment by moment. The 31 year old phenom comments “To carry forward a part of Grand Seiko’s heritage, shaped through decades of dedication, is something I deeply value.”  Ohtani’s unique evolution within the sport of baseball is an apt corollary to Grand Seiko’s approach to watchmaking. Neither represents a straightforward journey, with Ohtani choosing to embrace his talents on both sides of the field as both a pitcher and a hitter while working his way from the Hokk...

Traska Watches Review: An EDC American Brand Teddy Baldassarre
Mar 11, 2026

Traska Watches Review: An EDC American Brand

When we look back to mid-century watchmaking, some of the industry’s most iconic designs were originally conceived as essential, life-saving instruments. The Rolex Submariner, for example, was originally created for professional divers working in cold, deep waters while breathing compressed air. The Omega Speedmaster was a vital analog calculator for astronauts traveling through the vacuum of space. The Rolex Explorer is another example, forged to survive the brutal, oxygen-deprived ascent of the Himalayas. These tool watches were designed with a clear purpose and were built to endure knocks, scrapes, and harsh conditions without missing a beat. Fast forward to today, and while modern iterations are undeniably better engineered than their vintage ancestors, boasting superior metallurgy and tighter tolerances, their exorbitant price tags have put some collectors off regular, daily use. A modern steel sports watch can easily demand anywhere from $6,000 to well over $15,000 at retail, and that’s assuming you have the willpower to ensure the waitlists to acquire one. And while some collectors are happy to invest that kind of money, others are on the lookout for something more accessible. Enter Traska watches. This psychological friction has spawned a new enthusiast community for the ultimate Everyday Carry (EDC) watch, or the “go-anywhere, do-anything” (GADA) watch. Many collectors today are looking for a watch that slides effortlessly under a tailored cuff during a hi...

Kollokium’s Projekt 02 Variant B Treads New Terrain SJX Watches
Louis Erard managing director Manuel Emch Mar 11, 2026

Kollokium’s Projekt 02 Variant B Treads New Terrain

Having teased its newest collection with a family and friends edition last year, Kollokium has finally taken the wraps off the Projekt 02 Variant B, which offers a low-profile die-cast stainless steel case and a terraced topographical dial. A massive box-form crystal contains the scene, offering a panoramic view of the 67 pieces that comprise the nine layers of the dial. A limited edition of 399 pieces, the Variant B is a well-priced entry point to the world of independent watchmaking, and could easily be worn daily. Initial thoughts Kollokium is a relatively new name in independent watchmaking, but the company’s three founders, collector Amr Sindi, designer Barth Nussbaumer, and Louis Erard managing director Manuel Emch, bring a trained eye and a fresh perspective to the brand. With a strong emphasis on design, underpinned by a simple but competent calibre, Kollokium seems to have mastered the game of trade-offs required to market a distinctive watch at an affordable price. Left to Right: Amr Sindi, Barth Nussbaumer, Manuel Emch. The Variant B is fundamentally a simple time-only watch, powered by an off-the-shelf La Joux-Perret cal. G101, an increasingly common base movement prized for its economy and autonomy, with a healthy 68-hour power reserve. But Kollokium’s watches are anything but ordinary, owing to the brand’s unusual dial treatments and case processing. The Variant B is technically the first publicly available version of the Projekt 02, which debuted last ...

Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser Fratello
Hublot s Chief Product Officer Mar 11, 2026

Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser

Hublot regularly makes headlines. Most of the time, however, these headlines revolve around marketing and branding. A new superstar ambassador or a crazy limited edition is more likely to generate exposure than pure watchmaking prowess. Now, in part, this is down to Hublot’s doing. The house focuses on being radical, and it doesn’t mind stepping […] Visit Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser to read the full article.

Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe) Fratello
Jaeger-LeCoultre Mar 11, 2026

Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe)

Perhaps “caught between a rock and a hard place” is a bit of an exaggeration, but it seems that Jaeger-LeCoultre is trapped between status and prestige. A Rolex on the wrist is a status symbol, and a Patek Philippe is the prestigious choice. But what does a JLC on the wrist say about its owner? […] Visit Jaeger-LeCoultre Is Trapped Between Status (Rolex) And Prestige (Patek Philippe) to read the full article.

Kurono Tokyo’s First Dive Watch is Also a Dress Watch Worn & Wound
Kurono Tokyo s First Dive Watch Mar 10, 2026

Kurono Tokyo’s First Dive Watch is Also a Dress Watch

If you forced me to place a bet, perhaps on a platform like Kalshi, on what the latest release from Kurono Tokyo would be, there’s probably no way I’d put even a nickel of my own money on a dive watch. And if you told me that the dive watch in question would be of a unique modular design, I’d probably just be even more confused. That’s basically how I felt when I first saw the news of the new “Kurono Diver’s” watch from Kurono, which is basically two watches in one, and represents a hard left turn for a brand that we thought we had figured out. I feel like I talk a lot about how nice it is to be surprised in this industry, and this is a great example of a watch that I don’t think anyone saw coming and gives us all a chance to contemplate something a little different. Before we get into the Diver’s though (the name of the watch is stylized somewhat confusingly with the possessive apostrophe ‘s’), it’s worth setting the proper context for Kurono Tokyo, because this watch upends a lot of the expectations collectors probably have for the brand. The first thing to understand is that Kurono is the brainchild of watchmaker Hajime Asaoka, widely recognized as one of the great independent watchmakers in the world. His Kurono line has become popular over the last few years as it gives enthusiasts who might not be inclined to pay well into the five figures for an Asaoka branded watch a chance to get a lot of his aesthetic in an affordable package. It’s a dif...

Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream Fratello
Mar 10, 2026

Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream

Welcome back to another episode of Fratello On Air! We’re back (sort of) after more travels, and this week, we discuss the fallout that happens once a formerly unloved brand becomes popular. Call it sour grapes or wanting to keep something to oneself, but feel free to listen to our thoughts on the subject. Enjoy […] Visit Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream to read the full article.

Better Than They Should Be: Five Top-Value Watches That Punch Above Their Weight Fratello
Mar 10, 2026

Better Than They Should Be: Five Top-Value Watches That Punch Above Their Weight

When it comes to luxury products, “value” is a somewhat contradictory term. After all, isn’t the entire point that a luxury product offers something magical that transcends the mere function at the expense of affordability? Maybe so, but that doesn’t mean there aren’t any sweet spots in the market. Some watches simply punch way above […] Visit Better Than They Should Be: Five Top-Value Watches That Punch Above Their Weight to read the full article.

Ming Watch Brand Review: Independent Watchmaking With A Decentralized Teddy Baldassarre
Ming Mar 9, 2026

Ming Watch Brand Review: Independent Watchmaking With A Decentralized

When it comes to luxury watches, rarely is a timepiece experienced on the wrist before it is admired through a lens. Horological photography has evolved so much that high-resolution imagery and macro-cinematography have become a virtual loupe, portraying the watch’s qualities and character through focus stacking and special lighting. For brands like MING, the photograph is the primary medium of truth, since the founder of the company is a world-class photographer. Ming Thein spent years dissecting the world’s finest timepieces through the lens of a camera. Before long, he became one of the industry’s most respected photographers, forming an obsession with light and how it behaves on the surface of a watch. Since building his own brand, Ming Thein has continued to nurture this special relationship between timekeeping and imagery, so much so that it has become part of the brand’s unique story. Every curve of a flared lug or inverted lume track on a dial is designed to catch, bend, and manipulate light – a philosophy that has translated into a string of global successes, including the "revelation" of the 17.06 Copper and the 2024 GPHG-winning 37.09 Bluefin. [toc-section heading="The Brainstorm That Gave MING Its Lift-Off"] Early concept sketch Plenty of business ideas have probably been dreamt up while racking up air miles, but the origins of MING were perhaps among the most unexpected. During a return flight from a 2014 watch fair, cruising 30,000 feet above the gr...

Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery Fratello
Seiko UFO 6138 Mar 9, 2026

Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery

Vintage Seiko chronographs have a way of pulling you in. They’re mechanically ambitious, unapologetically ’70s, and just rough enough around the edges to feel honest. Spend enough time around references powered by the 6138 and 6139 calibers, and you’ll understand why so many collectors fall hard for them. My journey started in 2019 while stationed […] Visit Finding My Seiko UFO 6138: A Collector’s Lesson In Humility, Patience, And Rediscovery to read the full article.

Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked SJX Watches
Audemars Piguet Royal Oak “Jumbo” Extra-Thin Mar 9, 2026

Hands-On: Audemars Piguet Royal Oak “Jumbo” Extra-Thin Openworked

The Audemars Piguet (AP) Royal Oak “Jumbo” Extra-Thin Openworked 39 mm is an appealing new variant of a watch that’s already in short supply, famous as much for its scarcity as its octagonal bezel. Seen previously in white gold, the Jumbo Openworked returns at the top of its class with a case made from lightweight titanium and palladium bulk metallic glass (BMG), a material that gives the bezel its almost ethereal mirror finish. The Jumbo Openworked is not a limited edition, but its undeniable appeal will make it hard to come by, even by Royal Oak standards. Ideal configuration The Royal Oak is one of the most sought-after watches in the industry, and one of the few collections that consistently trades at a premium to retail, according to WatchCharts. With its iconic Genta design, slim form factor, and high-end calibre, it’s easy to see why. That said, some configurations are more appealing than others, and this titanium and palladium version of the Jumbo Openworked ranks highly in the Royal Oak pantheon. It’s worth exploring why it works. Starting with the sizing. In 1972, the Royal Oak was broad and flat by industry standards, but the “Jumbo” moniker now feels misleading for a 39 mm watch. Ironically, the “Extra-Thin” designation also feels misleading for the opposite reason - 8.1 mm is plenty thin, but there are now so many thinner watches that the terminology feels out of date. Setting aside AP’s historical naming conventions, the Jumbo Openworked...

A Wishlist for Watches & Wonders 2026 SJX Watches
Patek Philippe Grand Seiko Mar 9, 2026

A Wishlist for Watches & Wonders 2026

Each year I find it surprisingly difficult to crystalise what I want to see from Watches & Wonders – perhaps I find it hard to hope for things I know will never come. Sometimes dreams aren’t logistically possible. For example, a compact Spring Drive chronograph probably isn’t reasonable given Grand Seiko already has its hands full scaling production of another new Spring Drive movement. At other times, imagination is bound by brand strategy: Cartier could easily steal the show with a quartz Crash Must priced along the same lines as a Tank Must – but never will. But I believe that the following watches, which I’d like to see from Patek Philippe, Grand Seiko and Credor, and Tudor are plausible enough to hope for. The following images were created without the use of generative AI. Patek Philippe In 2023, Patek Philippe launched the ref. 5316/50P, a minute repeating tourbillon with retrograde perpetual calendar and smoked sapphire dial. It remains among the brand’s best complicated offerings, other than the ref. 6301p, at least in my view. Last year Patek Philippe followed up with the ref. 6159G, which featured a smoked sapphire dial and the same perpetual calendar on a more pedestrian base movement. But if there is one reference more deserving of the smoked sapphire treatment than any other, it is the ref. 5236p in-line perpetual calendar, as imagined below in platinum. In 2021, Patek Philippe revived the historic in-line perpetual calendar, which is strongly asso...