SJX Watches
Happenings at the Geneva Auction Season Fall 2023
Regarded as a bellwether of the market, the Geneva auction season just concluded with the main players – Phillips, Christie’s, Sotheby’s, and Antiquorum – having staged their sales over four days. Several records were set over the season, including CHF2.1 million for an immaculate Rolex ref. 6062 triple calendar in steel at Phillips, and CHF2.2 million for the George Daniels Millennium also signed by Roger W. Smith, both including fees. Trending one way Despite the record holders, the tone of the season was set by moderating or even weak prices. This was already evident with the most faddish of the “hype” watches last season six months ago. The May auctions saw prices for such watches gap down substantially, reflecting a new reality. Now the same appears to be happening for independent watchmaking – a good thing in my view as it will hopefully shake out the opportunists and no-hopers. The Roger W. Smith Series 2 hammered for CHF400,000 at Phillips (or CHF508,000 with fees), which is below the current retail price for the model and a third below the price of the lower-priced Series 1 that sold in the same venue in May 2023. The Phillips saleroom at La Reserve. Image – Phillips This phenomenon was not unique to Roger W. Smith, with prices gapping down for significant independents like F.P. Journe and Voutilainen. However, these brands remain buoyed by their relative reasonable retail prices, which still remain below recent auction valuations. Even if some exa...