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Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet! Fratello
Breitling Acquires Another Historic Watch Mar 17, 2025

Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet!

Following Breitling’s acquisition of the renowned Universal Genève brand, the Grenchen-based watchmaker has done it again with another iconic name in chronographs - Gallet. With Gallet, Breitling, and Universal Genève, the group will cover a wide range, from entry-level luxury to the high-end segment and everything in between. Gallet’s heritage In a separate article, Fratello […] Visit Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet! to read the full article.

Introducing - Mido Enters The Integrated Sports Watch Game, with the Slim, Accessible Multifort 8 Two Crowns Monochrome
Mido Enters Mar 14, 2025

Introducing - Mido Enters The Integrated Sports Watch Game, with the Slim, Accessible Multifort 8 Two Crowns

For many years, Mido has been one of the discreet, accessible brands of the Swatch Group, releasing very decent watches but possibly lacking some wow effect. Things changed recently, as the brand seems to have found its own pace. Think, for instance, about the cool Decompression Timer 1961, the Multifort TV Big Date as an […]

A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns Fratello
Certina Mar 13, 2025

A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns

Two days ago, we attended an event called Watch Valley. It’s set up annually by Swatch Group brands like Tissot, Rado, and Certina to show their novelties to retailers and the press - kind of like a mini Baselworld. This year, Mido was there for the first time as well. We were expecting to see […] Visit A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns to read the full article.

Hands-On: The MK II Fulcrum 39 Worn & Wound
Mar 5, 2025

Hands-On: The MK II Fulcrum 39

One of my favorite games to play when visiting family is something I like to call “Guess, That, Price!” Here’s how it works: I excitedly dump out my rolls and pouches to reveal to the group what watches I have in for review at that time. They then pour over the details, proudly identifying the features of each watch, and then guess the retail price of each piece to see who comes the closest. On my most recent episode of “Guess, That, Price!” I had with me a trio of watches, one of which being the new MK II Fulcrum 39. As it made its rounds, they began calling out features such as the bezel action, the weight of the watch, and the overall rugged visual appearance. When prompted, the three contestants gave me their estimated MSRP of $22,000, $26,000, and finally $31,000. Yes, they are pretty bad at this game. However, what they lack in accuracy is made up for in providing an interesting data point for me. This watch has the potential to carry a higher perceived value than its actual asking price which is not something that typically happens. It pushed me to explore the watch further.  From the outset, I’ll admit I was a little disappointed with the new Fulcrum. A massive fan of MK II and Tornek-Rayville, I had inflated expectations that this piece would blow me away. To put it bluntly, this is my least favorite watch they have produced to date. I hate that I am writing that, and I hate that I am admitting that, but at the end of the day sometimes things fall sho...

The Dior Chiffre Rouge Chronograph in High Contrast Red and Black SJX Watches
Zenith El Primero 400 another Feb 27, 2025

The Dior Chiffre Rouge Chronograph in High Contrast Red and Black

The latest iteration of Dior’s asymmetrical wristwatch builds on last year’s all-black release. The new Chiffre Rouge Chronograph retains the signature asymmetrical DLC-coated steel case, but adds a striking red-gradient dial adorned with Dior’s trademark geometric pattern. But this is not merely a “fashion watch”, as inside is the Zenith El Primero 400, another example of the group-level movement strategy at LVMH. Initial thoughts Dior has been producing watches since the 1970s, but struggles to resonate with watch enthusiasts, who often dismiss its offerings as “fashion watches” – a challenge faced by other fashion or leather goods makers. The brand has been making “serious” watches on and off over its history, and last year reintroduced a Chiffre Rouge Chronograph powered by the El Primero. While the stark, edgy design of the watch is not for everyone, it is mechanically credible, albeit steeply priced. At US$17,000, the price is definitely more Dior than Zenith. It’s also substantially pricier than last year’s model with the same movement. The value proposition is difficult to justify. A more advanced movement, like Zenith’s latest generation El Primero 3600, would make this more compelling. Red gradient dial The new Chiffre Rouge mirrors last year’s model, retaining the signature cannage-patterned crown and polished bumpers on the right flank. The chief update is the red gradient dial, which features Dior’s signature geometric motif. Powe...

Grand Seiko: Looking at What Makes the Brand so Special - And Grand Seiko is Definitely Special! Quill & Pad
Grand Seiko Looking Feb 26, 2025

Grand Seiko: Looking at What Makes the Brand so Special - And Grand Seiko is Definitely Special!

The first association for many on hearing the word "Seiko" is likely to be affordable quartz watches or automatic divers. However, Seiko offers much more, particularly in terms of luxury timepieces. Grand Seiko, which became its own brand under the Seiko Group in 2017, produces some of the most competitive luxury watches on the market, rivaling the best Swiss brands at prices that are still (somewhat) attainable.

Introducing - Seconde/Seconde Adds Safety to the Perrelet Turbine Monochrome
Feb 18, 2025

Introducing - Seconde/Seconde Adds Safety to the Perrelet Turbine

Perrelet, a member of the Festina Group (since 2004), which owns movement manufacturer Soprod, traces its roots back to 1777. Today, the brand is best known for its Turbine collection, which was first introduced in 2009. These distinctive timepieces feature an oscillating weight on the back and a series of turbine blades on the front that spin freely with wrist movement, revealing the dial beneath. The dynamic Turbine dials provide a canvas for creativity, and over the years, Perrelet has embraced experimentation with models like the Splash, Hypnotic, Royal Flush, Rainbow, Erotica, and Skull. The brand's latest partnership with seconde/seconde pushes the whimsy even further, bringing the playful "Safety First" concept to life on the dial.

Introducing - The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink Monochrome
Blancpain Scuba Fifty Fathoms Pink Jan 23, 2025

Introducing - The new Swatch x Blancpain Scuba Fifty Fathoms Pink Ocean is… Very Pink

Following a rather unmanageable success with the Moonswatch collaboration with Omega, Swatch did it again in 2023 with yet another brand from the group – this time Blancpain – and with another emblematic watch – the Fifty Fathoms. The result, an accessible Bioceramic watch inspired by Blancpain’s famous dive watch, came with an automatic movement […]

Everything Tiffany & Co. Released At LVMH Watch Week 2025 Teddy Baldassarre
Jan 22, 2025

Everything Tiffany & Co. Released At LVMH Watch Week 2025

While Tiffany & Co. sparks immediate associations with its signature robin’s egg blue boxes, Art Nouveau lamps, and perhaps a certain Audrey Hepburn film, the jeweler does have a rich horological history that can be traced back to the mid-19th century. This week, the brand (now part of French luxury group LVMH) doubles down on its commitment to high horology in this century, releasing four distinct new watches that reinterpret the American high jeweler’s lengthy legacy for the contemporary watchmaking landscape. Debuting a collection of four new pieces, Tiffany & Co. cuts through the sense of stark minimalism that so often pervades modern design in favor of unabashed, maximalist opulence.  Eternity by Tiffany Wisteria Enamel Watch Selfishly, it seems only fitting to begin with my personal favorite among the four new releases. Featuring a swirling-patterned enamel dial, 18k white-gold case, and hour markers set with diamonds of various shapes, the Eternity by Tiffany Wisteria Enamel infuses the brand’s well-established Eternity line of watches with the flair of one of its most sought-after lamp designs – the Wisteria Tiffany lamp.  “Iconic” is often overused in the popular lexicon when referring to classic designs, and I try to use it sparingly. But in the case of Tiffany lamps — with their intricate latticework, motifs that draw upon the natural world, and the bold interplay of color, which only becomes more compelling as the light filters through their var...

Fratello On Air: Finding Your Place In The Watch Community Fratello
Jan 14, 2025

Fratello On Air: Finding Your Place In The Watch Community

Welcome back to another episode of Fratello On Air! This week, we discuss the watch community and how to find a group of like-minded (or differently minded) people within it. Whether you seek to meet people in person or online, there’s even a great option if you don’t live in a major city. For our listeners, […] Visit Fratello On Air: Finding Your Place In The Watch Community to read the full article.

Fratello’s Top 5 High-End Indie Watches Of 2024 Fratello
Dec 13, 2024

Fratello’s Top 5 High-End Indie Watches Of 2024

Another Friday, another Top 5! This week, we continue our series of best-of-the-year lists as we cover the best watches from high-end independent brands in 2024. Expect to see an exotic group spanning a nice variety of designs and complications. Of course, five watches do not do justice to the many ones we could have […] Visit Fratello’s Top 5 High-End Indie Watches Of 2024 to read the full article.

Event Report: Celebrating Breitling’s 140th Anniversary At The Brand’s Boutique In The Hague Fratello
Breitling s 140th Anniversary Dec 6, 2024

Event Report: Celebrating Breitling’s 140th Anniversary At The Brand’s Boutique In The Hague

Last week, we organized an evening with Breitling at the brand’s impressive boutique in our hometown of The Hague, Netherlands. We invited a fairly large group of Fratelli to look at the current Breitling collection. But Fred Mandelbaum, our special guest, was also there, and he brought part of his extensive vintage Breitling collection. So […] Visit Event Report: Celebrating Breitling’s 140th Anniversary At The Brand’s Boutique In The Hague to read the full article.

Gearing Up For The Revival Of Universal Genève - Some History And What To Expect Fratello
Breitling announced their acquisition Oct 30, 2024

Gearing Up For The Revival Of Universal Genève - Some History And What To Expect

It has been the better part of a year since Partners Group and CVC Group - the owners of Breitling - announced their acquisition of Universal Genève. Things may have been quiet on the outside, but rest assured plenty was going on behind closed doors. Now we are close to seeing the first fruits of […] Visit Gearing Up For The Revival Of Universal Genève - Some History And What To Expect to read the full article.

The Strangest Seiko Dive Watches in Years Worn & Wound
Seiko Dive Watches Oct 24, 2024

The Strangest Seiko Dive Watches in Years

There was a time not too long ago when the new watches that Seiko debuted this week would have broken the internet. The new SPB481, SPB483 and SPB485 are, plain and simple, some of the strangest releases we’ve seen from Seiko in quite some time. It used to be that even a middling release from the brand, particularly if it was in the sports watch category, would generate days worth of discussion and hype on Instagram, forums, and group chats where watches are discussed. But it’s been about three days since these were made public and not only are they not dominating the enthusiast conversation, they’ve been met with what I can only describe as a collective shrug.  You can see in these images why these watches are noteworthy. What we have here are a trio of Seiko divers in the Prospex collection with octagonal bezels in what appears to be an entirely new case design and a radical new bezel profile. The rounded octagonal bezel is matched to a 41.3mm case that comes in at 12.8mm tall and has lines that accentuate flowing curves at every angle. It feels very different for Seiko and kind of makes you see their core designs in a new way, most of which feature much harsher angles and severe geometry that these watches completely lack.  Three variants make up the new range. The SPB481 has a beige dial matched to a glossy black bezel insert, the SPB483 is a blue on blue design, and then there’s the SPB485, which to my eye is the most striking of the group, featuring a brown...

Introducing - The Union Glashütte 1893 Johannes Dürrstein Edition Moon Phase in Rose Gold Monochrome
Union Glashütte Oct 23, 2024

Introducing - The Union Glashütte 1893 Johannes Dürrstein Edition Moon Phase in Rose Gold

In 1893, Johannes Dürrstein, a distributor for A. Lange & Söhne, founded his own watchmaking business, which eventually evolved into what we now know as Union Glashütte. Today, the Swatch Group-owned brand is famous for keeping the traditions and aesthetics of Saxon watchmaking, offering a range of competitively priced models across seven collections. The 1893 […]

Affordable Seiko Sports Duo Exclusively for SE Asia SJX Watches
Seiko Sports Duo Exclusively for SE Asia Seiko Oct 22, 2024

Affordable Seiko Sports Duo Exclusively for SE Asia

Seiko has just announced a pair of regional exclusives for its longtime distributor in Southeast Asia, the Seiko 5 Sports SSK043K1 and Prospex Speedtimer SSC951P1 Thong Sia Group Editions. Available only in Singapore, Hong Kong, Macau, Malaysia, and Brunei, the Thong Sia Group (TSG) limited editions are inspired by basketball, hence the salmon dials with black accents that echo the colour of the balls. The solar-powered Speedtimer chronograph Initial thoughts Seiko produces some of the best offerings in the affordable price segment, and the TSG duo demonstrate that amply with strong price-performance ratios. The Seiko 5 Sports, for instance, is an automatic with second time zone for 654 Singapore dollars, or about US$500. While the basketball link is a bit of a stretch, the metallic-finish copper (or “salmon”) dials are appealing. Though the shade is popular, the colour is less common in affordable sports watches in this price range, making this pair a little more interesting. The Seiko 5 Sports with a GMT function A handy travel watch The TSG edition is based on the Seiko 5 Sports GMT, which is basically a diver-style watch with a second time zone function. It has a stainless steel case that is 42.5 mm in diameter and 13.6 mm high. Water resistant to 100 m, the case is satin-brushed on top with mirror-polished bevels on the side of the lugs. In traditional Seiko 5 style, it has the crown positioned at four o’clock, which was originally conceived to indicate the w...

First Look - The Rose Gold & Steel Union Glashütte Belisar Chronograph Moon Phase Monochrome
Union Glashütte Oct 21, 2024

First Look - The Rose Gold & Steel Union Glashütte Belisar Chronograph Moon Phase

German entrepreneur Johannes Dürrstein opened a manufacture in Glashütte in 1893 to produce quality Glashütte watches at significantly lower prices than other manufacturers in town. Closed in 1933 and acquired by Swatch Group in 2000, Union Glashütte is proud of its Saxon watchmaking heritage and sticks to the founder’s policy of competitive prices. One of […]

First Look - The Hamilton Khaki Navy Scuba 40mm, now with a Cool Red Bezel Monochrome
Hamilton Khaki Navy Scuba 40mm Oct 15, 2024

First Look - The Hamilton Khaki Navy Scuba 40mm, now with a Cool Red Bezel

While widely known for its countless apparitions on the silver screen and its military-inspired watches, Hamilton, once an American brand now under the umbrella of the Swatch Group, also carries a rather serious range of aquatic-oriented watches. Sitting alongside the high-performance Frogman and BeLOWZERO collections is the Khaki Navy Scuba, a classic dive watch with […]

The Panerai Luminor Venticinque PAM02025 Celebrates Paneristi’s 25 Years SJX Watches
Panerai Luminor Venticinque PAM02025 Celebrates Oct 11, 2024

The Panerai Luminor Venticinque PAM02025 Celebrates Paneristi’s 25 Years

Established in 2000 just as Panerai was started on its ascent to being the hottest brand of the following decade, Paneristi is a community of brand enthusiasts. Panerai is marking the group’s 25th anniversary with the Luminor Venticinque PAM02025, which was just launched at P-Day 2024, an annual global gathering of Panerai fans that just took place in Kuala Lumpur. According to Panerai, the PAM02025 was conceived as a modern take on the Luminor 1950 PAM00127 “Fiddy”. Employing the 44 mm Luminor 1950 case, the PAM02025 has the classic Luminor design, but with modern aesthetic tweaks, including a “brunito” steel case of brushed, aged alloy and a gradient blue “sandwich” dial. Initial thoughts The PAM02025 has many elements that will appeal to Panerai enthusiasts who like its traditional designs, including the pencil hands and “upside down” crown-lock bridge. Panerai certainly took note of the feedback about the prior Paneristi edition that sported a large anniversary emblem on the dial (which is now relegated to the case back). It’s best described as a modernised take on the historical Luminor since the design is old school, but the smoked blue dial and “brunito” steel case mark it out as a watch of today. No doubt some Paneristi will have left out the modern elements and opted for the larger, 47 mm case plus a correspondingly larger movement, but the PAM02025 is a good compromise between new and old – different but doesn’t feel like it’s trying...

Ulysse Nardin Introduces the Freak S “Watches of Switzerland” Crystalium SJX Watches
Ulysse Nardin Introduces Oct 7, 2024

Ulysse Nardin Introduces the Freak S “Watches of Switzerland” Crystalium

One of the largest watch retailers in the world, Watches of Switzerland (WOS) marks its centenary in 2024. It has worked with several brands on limited editions for the occasion, most recently Ulysse Nardin. Based on Ulysse Nardin’s flagship Freak model, the Freak S “Watches of Switzerland Centenary Exclusive” sports a striking purple dial of crystalium, which is actually crystallised ruthenium. Starting as a single shop in 1924, WOS is now a publicly-listed group with several retail brands in its stable and annual revenue of just over US$2 billion. Its scale means that several brands have signed on to create anniversary editions for the company, including including Cartier, Bulgari, and TAG Heuer. The Freak S, however, is the most complicated of the centenary editions so far. Initial thoughts The most impressive Freak in Ulysse Nardin’s current catalogue, the Freak S scores highly in terms of construction, and innovation. Its double inclined balance wheels are a logical evolution of the original concept. In terms of aesthetics, the WOS edition is the most striking to date. The original iteration with its two-tone, rose gold-and-titanium case was perhaps old-fashioned for such a modern watch. The more recent Freak S Nomad, in contrast, presents a refined, artisanal face with a hand guilloche dial – a contrast of sci-fi watchmaking and traditional decoration. The WOS edition is uniformly sci-fi. The carousel sits on a textured, crystalline purple plate. It’s a...

It’s Official: LVMH is a Formula 1 Sponsor Starting 2025 SJX Watches
Louis Vuitton TAG Heuer Oct 3, 2024

It’s Official: LVMH is a Formula 1 Sponsor Starting 2025

Having been a fait accompli since the summer, LVMH is now a key sponsor of Formula 1. Starting in 2025, the 10-year sponsorship deal will see the French luxury group become a top-level sponsor of F1. Several LVMH brands will be part of the sponsorship, including Louis Vuitton, TAG Heuer, and its drinks division Moët Hennessy that owns champagne makers like Moët & Chandon. Coming just after Louis Vuitton’s high-profile presence at the 2024 Paris Olympics, the F1 sponsorship deepens the group’s involvement in sports and popular culture. Spearheaded by Frederic Arnault, the head of LVMH Watches, the deal is worth about €100 million annually according to an LVMH insider. “For many years, several of our Maisons have also chosen to invest in Formula 1…”, said Mr Arnault, “We want to further grow this experiential dimension that Formula 1 provides all over the world.” From left to right: Stefano Domenicali, President & CEO of Formula 1; Greg Maffei, President & CEO, Liberty Media; Bernard Arnault, Chairman & CEO, LVMH Group; and Frédéric Arnault, CEO, LVMH Watches LVMH takes the place of Rolex as a “Global Partner” of Formula 1, the highest-level of sponsorship, putting the group alongside Amazon and Aramco. The deal was sealed as Formula 1’s owner, American entertainment giant Liberty Media, has successfully grown F1 beyond its traditional audience with new race locations like Las Vegas, a hit Netflix reality series, and an upcoming movie starring Brad...

Introducing - The Very Monochromatic and Yet Spectacular Hautlence Sphere Series 2 Monochrome
Hautlence Sphere Series 2 Until Oct 2, 2024

Introducing - The Very Monochromatic and Yet Spectacular Hautlence Sphere Series 2

Until the introduction of the Retrovision ’47 with its distinctive green Bakelite, radio-like case, black and blue had been the favourite colours of the re-launched Hautlence, part of the MELB Luxe Group, which also owns H. Moser & Cie yet remains an independent brand. In 2023, Hautlence presented the Sphere Series 1, featuring its emblematic […]

First Look - Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection Monochrome
Certina Adds Sep 27, 2024

First Look - Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection

Last year, Certina ventured into the popular 1970s-inspired integrated-bracelet sports watch category. In this space, fellow Swatch Group brand Tissot has made waves with its highly successful and accessible PRX series. While the 2023 Certina DS-7 Powermatic 80 models offer a simple time-and-date functionality, they bring a more contemporary, slimmer, and less angular design, setting […]