Worn & Wound
The Inaugural Buying Time Auction is Officially Open with Proceeds Going to a Worthy Cause
In 2017, Simon Jeffs, an aero-mechanical engineer, founded Brooklands Watch Company with the help of his son Michael. The inspiration for the brand came from the historic track where British motorsport was born and the world’s first motor racing chronograph was invented in 1907 along with the father-son duo’s mutual love of timepieces. Five years after its founding, Michael tragically passed away from cancer at the incredibly young age of 28. Two years following his death – the year Michael would have turned 30 – his mother, Sandra, launched the 30 for 30 campaign, aiming to raise £30,000 in his memory for charities that had helped them during Michael’s illness. The response was extraordinary, and they went on to raise £132,642. This generosity gave Michael’s family the confidence to think beyond a single year of fundraising and to create a long-term legacy in his honor, which led them to establish the Buying Time auction opening today and running for one month until July 14. The auction is made possible in partnership with the Alliance of British Watch and Clock Makers, who embraced the idea of creating a charitable foundation supported by the watch community. Each of the watches up for sale is brand new, unworn, and generously donated by the brand, maker, or authorized partner exclusively for this auction. Every pound raised will go directly to the organizations’ partner charities, whose applications are reviewed quarterly to ensure every grant is thought...
