SJX Watches
Interview: Jaeger-LeCoultre CEO Jérôme Lambert
From now until July 18, Jaeger-LeCoultre (JLC) is exhibiting the sixth edition of its Collectibles programme at the brand’s boutique in London. The occasion offered an opportunity to sit down with CEO Jérôme Lambert to understand what the brand hopes to achieve with its Collectibles exhibitions. Launched in 2023, the concept stems from the eponymous book that assembled a dream collection of vintage JLC watches. Since then, museum-grade pieces have been sourced from around the world, restored in the brand’s dedicated workshop — without altering their patina — and presented for sale through travelling exhibitions. Triple Calendar with Moonphase from 1946. The capsule collection assembled for the London edition features seven Reverso models alongside five other rare watches, including a 1946 Triple Calendar with moon phase. With one exception — a small 1931 Reverso — all 12 watches had found buyers within hours of opening. The interview was edited for length and clarity. Yannick Nardin (YN): What is the purpose of the Collectibles programme? Is it a commercial, strategic or heritage-driven initiative? Jérôme Lambert (JL): All of those dimensions played a role in its creation. First, there were our conversations with collectors. Many expressed a desire to acquire exhibition or museum pieces, while others approached us to authenticate watches they had purchased through dealers. Two-tone Reverso from 1941. At the same time, following the great JLC exhibitions of...