SJX Watches
Tudor Discreetly Drops Black Bay Ceramic Formula 1 Special Edition
Having just announced its first-ever Formula 1 sponsorship, Tudor also quietly revealed a Black Bay Ceramic for the Visa Cash App RB Formula One (VCARB) racing team. As with the standard model, the case is black ceramic, but instead of the usual black, the dial is in a striking blue that matches the livery of the team’s car (and the Visa logo). Like almost all of its special edition watches, the new Black Bay Ceramic is not for public sale but instead meant for members of VCARB team. The brand hasn’t released any official statement regarding the watch, and all that is known for now are two portraits of VCARB driver Daniel Ricciardo wearing it. The VCARB car for the 2024 season. Image – Visa Cash App RB Initial thoughts Tudor has grown imaginative and adventurous in its products and marketing in recent years, especially compared to a decade ago, which stands in contrast to its still conservative sister brand Rolex. In that regard, Tudor has become something of a platform for the Rolex group to experiment with new ideas and concepts, which was what Rolex once was decades ago, before it became the world’s biggest and most valuable watchmaker. Daniel Ricciardo. Image – Visa Cash App RB Tudor has been particularly active in collaborations with notable organisations, ranging from elite military units to America’s Cup competitors. Each collaboration, in turn, results in a watch. Even though Tudor has made a good number of collaborative special edition watches to date...
