SJX Watches
Report: Geneva Fall Auctions 2025
The just-concluded Geneva auction season was mostly a plateau with several striking peaks and a few lows. The peaks were marked by desirable timepieces that outperformed by far, yet shared little in common with one another in terms of style or period. The peaks ranged from multiple F.P. Journe watches to a diamond-set Patek Philippe ref. 3424/1 “Gilbert Albert” to the Breguet four-minute tourbillon pocket watch from 1809 to the Instagram-ready Patek Philippe ref. 3970 in “salmon” with Breguet numerals. Despite such diverse taste, the small pool of bidders seemed to have one thing in common: they were all focused on a “trophy” watch. The Christie’s saleroom in the Four Seasons. Image – Christie’s With few exceptions, contemporary watches from mainstream brands were cold, while vintage watches were mostly lukewarm – but as always there were exceptions. An Patek Philippe ref. 570 with a black dial signed “E. Gubelin” sold for an impressive CHF419,100 including fees, or US$523,000, at Christie’s, while Phillips sold a Rolex Daytona ref. 6263 “RCO” (or “Oyster Sotto”) for an equally impressive CHF1.39 million, or US$1.73 million – close to the historical peak for the model. A vintage watch that surprised on the downside was the 1927 Rolex Oyster worn by Mercedes Gleitze when she became the first woman to swim the English Channel in 1927 – a landmark in Rolex lore. Though it sold for CHF1.39 million, or US$1.74 million, there was just one bi...
