Apr 16, 2024
Möels + Co., their Young Design-Forward Owner, and the New 369
It’s always worth celebrating when we see true design artistry and a successful attempt at bringing something wholly unique to the micro-independent watch community. Betina Menescal is the creative mind behind Möels + Co. At 24 years old she is a powerhouse of fresh ideas and is determined to design watches that are completely original. You won’t find a single component in one of her watches, aside from the Sellita movements and straps, in a catalog anywhere. The numerals, the hands, the case, the crystal are all entirely designed by Betina, and manufactured for her alone. The Designer To say that Betina comes from an artistic family would be an understatement. There are three opera singers, a children’s musician, and her father, who would turn out to be a great influence for Betina. He was briefly into architecture but quickly moved on to media production. Among his credits: he was a co-director for the movie Anaconda, and produced commercials for the likes of Coca-Cola, Asics, Adidas, and did World Cup commercials for Gillette. When Betina was nine years old, her father took her on a business trip to Buenos Aires. “My dad didn’t know how to talk to kids. So all he was doing was looking at the buildings and mentioning the architecture here, and the art there. Look at that little detail on the facade or the ceiling.” Betina began to notice that her father had an eye for these details, and how these small features fit into a whole. “It was always a big pr...
Fratello
