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Results for Above the Date Window

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Above the Date Window: Steve McQueen’s Monaco and What Sotheby’s Catalogues Really Tell You

Steve McQueen’s Le Mans Heuer Monaco 1133B crossed Sotheby’s block. The above-the-date-window detail collectors spotted, the hammer price, why it matters.
Sunday Morning Showdown: Rolex Submariner 16610 Vs. Omega Seamaster 2254.50 Fratello
Omega Seamaster 2254.50 Welcome back Aug 31, 2025

Sunday Morning Showdown: Rolex Submariner 16610 Vs. Omega Seamaster 2254.50

Welcome back to our weekly Sunday Morning Showdown! This week, after several battles between modern watches, we are going back in time. Daan and Thomas will pit two neo-vintage divers against each other. Daan will defend the Omega Seamaster 2254.50, while Thomas will champion the Rolex Submariner 16610. With slender cases, sapphire crystals, aluminum bezel […] Visit Sunday Morning Showdown: Rolex Submariner 16610 Vs. Omega Seamaster 2254.50 to read the full article.

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Hublot Square Bang Unico Sapphire Hands-On Review WatchAdvice
TAG Heuer Monaco But as we Aug 31, 2025

Hublot Square Bang Unico Sapphire Hands-On Review

The Hublot Square Bang Unico Sapphire isn’t just a watch. It’s a crystal-clear showcase of bold design and cutting-edge engineering. From the sapphire case to the architectural Unico movement inside, it is a timepiece that redefines transparency and demands attention on the wrist in a way few others can! What We Love Sapphire case is lightweight, transparent and beautifully executed, turninig the watch into a wearable sculpture The Unico 2 (HUB1280 movement) is one of the best chronograph movements in the modern watch market. Despite being 42mm, it wears surprisingly well thanks to the short lugs and rubber strap, and the wrist presence is unparralelled. What We Don’t Circular movement on a square case is visually noticeable in sapphire form, slightly breaking harmony. The transparency of the subdial makes the date harder to read compared to other models in the Square Bang Unico collection. Transparent rubber strap may show ageing or discolouration over time if exposed to strong sunlight. Overall Rating: 8.9 / 10 Value For Money: 9.0/10 Design: 8.5/10 Wearability: 9.0/10 Build Quality: 9.0/10 Few watches turn heads quite like a sapphire-cased Hublot. With the Square Bang Unico Sapphire, Hublot takes transparency to new heights, transforming the bold square chronograph into a mechanical sculpture of light and precision. A square-shaped chronograph is rare in watchmaking, with the most iconic being the TAG Heuer Monaco. But as we know, with Hublot, they simply refu...

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New: Zenith Chronomaster Sport Meteorite Deployant
Zenith Chronomaster Sport Meteorite DEPLOYANT Aug 30, 2025

New: Zenith Chronomaster Sport Meteorite

Zenith has expanded its Chronomaster Sport collection with the release of the Meteorite edition, a stainless steel chronograph featuring a dial crafted from genuine extraterrestrial material. Previously available only in Japan, this model is now offered globally through Zenith boutiques and authorized retailers. Priced at $17,500, the watch combines Zenith’s high-frequency El Primero 3600 movement with a unique Widmanstätten-patterned meteorite dial, aiming to balance technical precision with visual distinctiveness.

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eBay Finds: Cool Vintage Pieces from Omega, Gruen, Zodiac, and More! Worn & Wound
Zodiac Aug 29, 2025

eBay Finds: Cool Vintage Pieces from Omega, Gruen, Zodiac, and More!

eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion. Vintage Waltham Diver Here’s a really sweet, robust vintage Waltham diver. The nice 35mm steel case looks unpolished with sharp chamfers on the lugs. The aluminum elapsed time diver’s bezel is in great shape, with only a tad of wear. The gloss black dial has a cool vertical textured stripe going between 9 o’clock and the date window at 3 o’clock. Large applied steel markers and broad steel hands give it a solid look. The manual wind movement is clean and runs well per the seller. The watch comes on a vintage Tropic rubber strap which is always a great touch.   View auction here Vintage Omega Seamaster DeVille  Next up is a sleek and stylish vintage Omega Seamaster DeVille. This is a mid-1960’s Seamaster, with simple thin lugs and a thin bezel on the round stainless steel case. The case is unpolished with sharp edges. The Seamaster Hippocampus logo on the back is crisp, and there is a nicely engraved personalization that I just love. Classic Omega silver dial with stick markers and stick hands and a date window at 3 o’clock. The crown is original and correct, and is signed with the Omega logo as it should be. This is a front-loading case, and there are no movement pictures...

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Windup Watch Fair Returns to NYC for Its 10th Anniversary Capstone Event Worn & Wound
Christopher Ward Oris Aug 29, 2025

Windup Watch Fair Returns to NYC for Its 10th Anniversary Capstone Event

After a banner year with successful fairs in Dallas, San Francisco, and Chicago, the Windup Watch Fair is returning home to New York City for the final stop of its 10th anniversary tour. From Friday, October 17th through Sunday, October 19th, we’ll once again take over Center415 in Midtown Manhattan for what promises to be our biggest and best Windup yet. Here are the critical details: Center415 on 5th Avenue Between 37th and 38th Streets (415 Fifth Ave) Friday, October 17: 12PM – 6PM Saturday, October 18: 12PM – 6PM Sunday, October 19: 12PM – 5PM Free and open to the public No registration necessary Last year, more than 10,000 enthusiasts came through the doors, and this year we’re expecting even more. Over 140 brands from around the world will be on hand, showcasing watches, gear, and everyday carry essentials. From fresh independents to established names, there will be something for every collector, enthusiast, and curious passerby to discover. We’re thrilled to welcome back Bulova, Christopher Ward, Oris, and Shinola as returning Lead Sponsors-and equally excited to announce Bremont as the fifth Lead Sponsor, making their Windup debut. Other first timers to any Windup include MB & F’s M.A.D.Editions, Arken, Clemence, CIGA Design, and more. Beyond the show floor, Windup NYC is expanding its experiences like never before. The EDC Expo presented by NOMATIC returns, spotlighting innovative everyday carry alongside the watch brands. Miyota joins as our first...

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Rolex Daytona Panda Dial Ref. 126500 Review Teddy Baldassarre
Rolex Daytona Panda Dial Ref Aug 29, 2025

Rolex Daytona Panda Dial Ref. 126500 Review

The Rolex Daytona is a tricky watch to discuss these days. It’s difficult to separate the watch itself from its status as a barometer to the health of the entire second-hand market — a position that the watch itself surely never asked to be put into. Everyone has an opinion on the Daytona, and these days, those opinions seem to lean more negative due mostly to what it has come to represent. As such, it rarely gets a fair crack at an honest judgment. In fact, it’s a watch I generally shy away from discussing publicly. But I’ve always liked the Daytona, and I take pleasure in wearing mine in non-watch-enthusiast environments. That’s because, behind all the speculation and hype culture, there’s a genuinely good sports watch that’s almost never seen as such. After a year of owning the reference 126500 Rolex Daytona Panda dial introduced in 2023, and amidst a cooling second-hand market, I think it’s time to change that.  Let’s start off by confronting the reality of this watch. The MSRP of the steel Daytona Reference 126500 in either black or white dial (dark or light, in Rolex parlance) is $16,000. The same watches trade for between $27,000 and $32,000 in the open market. This is a serious discrepancy, but it does seem to have stabilized from a high point in 2021. In fact, it seems to be slowly coming down, but not nearly to a price that the watch merits, if you ask me. At its MSRP, the Daytona is a legitimately great watch, but only just. At ~$30,000, this ...

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Driving Design: European Cars and a Family Heirloom Seamaster Worn & Wound
Aug 29, 2025

Driving Design: European Cars and a Family Heirloom Seamaster

Ansel Iisaka is an industrial designer, watch lover, and European car enthusiast.  Laid back with a thick beard, and often dressed in 1970s-esque attire, Iisaka doesn’t seem like your average mechanic, nor does he reveal much about his deep knowledge of watches. When asked about his propensity for both, he admits that growing up among the enthusiast cars that his father collected, drove hard, and cycled through may have caused him to feel “desensitized to rare or exotic cars.” Instead, he focused on what he calls, “really well-made, practical cars that I could use every day.” The first of these workhorse vehicles? A Volvo 240, one of the most iconic and reliable European cars ever built. Despite earning ASE certification in automotive service while still in high school, Iisaka chose to pursue the pen-and-paper side of his passion for mechanical artistry, and after completing a degree in industrial design, he found himself drafting concepts for several microbrand watch companies-an area he’d never considered before. While Iisaka states that he can’t reveal those projects due to contractual obligations, he has had a hand in designing field watches and vintage skin divers for a well-known microbrand. “I love all well-built mechanical things, especially those that were designed for longevity and repairability,” he explains.  That appreciation for watches wasn’t immediate, though. It took a very special timepiece, handed down to him from his grandfather ...

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Fratello’s Top 5 Brands To Look Out For During Geneva Watch Days 2025 Fratello
Aug 29, 2025

Fratello’s Top 5 Brands To Look Out For During Geneva Watch Days 2025

Another Friday, another list! This time, we’re focusing on the brands that will be present at Geneva Watch Days 2025 next week. The event grows every year, and we have seen an increase in the number of participating brands. It’s a mixed bag of small and big ones that are active at every price level, […] Visit Fratello’s Top 5 Brands To Look Out For During Geneva Watch Days 2025 to read the full article.

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Hands On: Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh” SJX Watches
Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh” Aug 29, 2025

Hands On: Jaeger-LeCoultre Reverso Tribute Enamel “Shahnameh”

With a swivelling case and unadorned back, the Jaeger-LeCoultre Reverso has long served as a canvas for miniature enamelling (or double-faced complications). The Reverso Tribute Enamel “Shahnameh” is a fine example of the art, which is almost synonymous with Jaeger-LeCoultre (JLC), one of the first brands to set up an in-house enamel workshop. Originally invented as a watch for polo players – the reversible case is meant to protect the crystal – the Reverso goes back to the historical origins of the game with this set. The quartet is inspired by scenes from Shahnameh, an epic poem written one thousand years ago that recounts the origins of the Persian Empire, and also depicts the ancient game invented by Persians that is today known as polo. Specifically, the four watches reproduce illustrations from the Shahnameh commissioned by Shah Tahmasp, the second ruler of the Safavid dynasty, in the early 16th century. The four piece set comprised of (from left) ‘Siyavush Plays Polo before Afrasiyab’; ‘Faridun Tests His Sons’; ‘Saam Comes to Mount Alburz’; and ‘Rustam Pursues Akvan’. Image – Jaeger-LeCoultre Initial thoughts JLC has long reproduced historical art on the Reverso – including Monet’s Venice series of paintings last year – but the artwork was often Western or East Asian, perhaps reflecting the watchmaker’s biggest markets. The “Shahnameh” set, on the other hand, reproduces scenes from a piece of art that might be less well known in...

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Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green SJX Watches
Bulgari may have edged it Aug 28, 2025

Piaget’s Altiplano Ultimate Concept Tourbillon is Lean and Green

The Piaget Altiplano Ultimate Concept Tourbillon was the world’s thinnest tourbillon wristwatch at launch last year. Though it’s no longer the record holder, the Altiplano Ultimate Concept (AUC) Tourbillon remains as interesting and gossamer as ever – and more wearable than its ultra-thin rivals. Now the AUC Tourbillon returns in khaki green and gold livery, but Piaget understands it is not easy being green and will tailor the AUC Tourbillon to taste with its customisation program. The new AUC Tourbillon makes its debut with the matching Altiplano 910P Khaki Green that’s dressed in a darker shade of the colour, while being more affordable by multiples. Initial Thoughts Until a few months ago, the AUC Tourbillon was the thinnest tourbillon ever. While Octo Finissimo Ultra Tourbillon from Bulgari may have edged it out by 0.15 mm earlier this year, that’s probably a distinction without a difference as the two are equally ethereal in person. The AUC Tourbillon is incredibly interesting in technical terms, and the movement hides little from view. Even the balance is flying, without an upper bridge and instead supported by ball-bearings. And the watch looks and feels like a watch, and not a credit card or bangle. Yet, and this is important, it remains durable enough to actually wear on an everyday basis, historically not always the case with extraordinarily flat watches, and even marginally water resistant. To me, the AUC Tourbillon joining Piaget’s Infinitely Person...

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What is 5 ATM Water Resistance? Watches’ Depth Ratings Explained Teddy Baldassarre
Rolex founder Hans Wilsdorf who Aug 27, 2025

What is 5 ATM Water Resistance? Watches’ Depth Ratings Explained

Watches differ widely not only in their designs, materials, and functions but also in their ability to resist the detrimental effects of water and moisture. Some watch enthusiasts, especially those who wear their timepieces for diving, know exactly what they're looking for in terms of waterproofing, but many others might be unsure exactly how safe it is to wear their watch in the swimming pool or even to wash the car. What do watches' water-resistance ratings like 5 ATM or 10 ATM mean in the real world, and how exactly do industry terms like "bars" and "atmospheres" help you determine how waterproof your watch is? Here we address some commonly asked questions about water resistance in watches and break down what the most common depth ratings mean in practical terms.  What was the first water-resistant watch? Since the invention of the wristwatch, watchmakers have been coming up with solutions to address an inconvenient reality: namely, that water and tiny mechanical parts, such as those inside a watch movement, simply do not mix. The technical challenge of making a portable timepiece that could withstand exposure to water became even more prominent in the mid-20th Century, with the rise of diving as a tactical and eventually also a recreational pursuit. The first innovator to seriously take up the gauntlet was Rolex founder Hans Wilsdorf, who developed the now-famous Oyster case in 1926. Its groundbreaking design combined a threaded, hermetically sealed caseback and a cro...

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Albishorn Counts Down to First Anniversary with Marinagraph SJX Watches
Albishorn Counts Down Aug 27, 2025

Albishorn Counts Down to First Anniversary with Marinagraph

We’ve been following Albishorn since the brand launched just shy of a year ago, and have enjoyed the themes the brand has chosen to explore with its ‘imaginary vintage’ concept. After applying this formula to aviation and mountaineering, the Marinagraph returns to the brand’s patented regatta countdown function for another take on the yachting chronograph. Available in classic black or sunray brushed teal dial finishes, the Marinagraph adds an aluminium bezel insert to provide at-a-glance reading of the current state of the local tides. Each version is limited to 99 pieces, which will be produced in small batches over the next three years. Initial thoughts Albishorn made its debut with a regatta timer, and it’s nice to see another foray into this genre to mark the brand’s first anniversary. Though regatta timers are surely among the least useful complications, the Marinagraph adds a tide bezel that adds a simple way for coastal buyers to monitor their local tides. As a seaside resident myself, I find this feature quite charming and it seems on-brand for Albishorn. Two dial colours are on offer, each limited to 99 (non-numbered) pieces. I prefer the classic black dial, which feels more in line with the imaginary vintage theme, but the sunburst teal dial, dubbed Paraíba Racing, is arguably more on trend with the prevailing tastes of the moment. The Marinagraph retains the best elements of Albishorn’s previous chronographs, namely its distinctive bowl-shaped be...

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Massena Lab and Vianney Halter Team Up for Steampunk Regulator SJX Watches
Massena Lab Aug 26, 2025

Massena Lab and Vianney Halter Team Up for Steampunk Regulator

Massena Lab’s latest collaboration is a steampunk regulator wristwatch created together with Vianney Halter. Blending the best of both their respective styles, the Old Soul is an unusual yet appealing proposition for collectors looking to get a sampling of the independent watchmaker’s best known works. The Old Soul displays the time regulator-style, with the hours, minutes, and seconds on separate registers. But it indicates the minutes with a clever trick: a “floating” minute pointer on a clear sapphire disc. Inside is a vintage Minerva movement that’s been dressed up for the occasion but still recognisable as an early-20th century calibre. Initial thoughts The Old Soul a continuation of the collection that began with the Old School made together with Luca Soprana. If Massena Lab founder William Rohr’s aesthetic sensibilities prevailed with the earlier watch, it is Mr Halter’s signature style that dominates the Old Soul. The Old Soul is unquestionably quirky - both as a whole and in the details. The watch looks like a regulator, but lacks the traditional vertical sub-dial arrangement. It also lacks a central minute hand, featuring instead a “floating” diamond-shaped pointer. The “floating” hand is a nifty optical illusion but it’s a straightforward concept that replaces the hand with a clear disc. Inside the piece ticks an equally unexpected movement, a “new old stock” Minerva cal. 17.22. According to Massena Lab, it was the discovery of a fo...

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Prix Gaïa 2025 Awarded to Dr Helmut Crott for Scholarship SJX Watches
Aug 25, 2025

Prix Gaïa 2025 Awarded to Dr Helmut Crott for Scholarship

Awarded annually by the Musée International d’Horlogerie (MIH), one of Switzerland’s leading timekeeping museums, the Prix Gaïa recognises individuals who have contributed to watchmaking in three categories. This year’s winner in the “History [and] Research” category is Dr Helmut Crott. Best known for having founded the eponymous auction house, Dr Crott is also an author, scholar, and former owner of Urban Jürgensen, amongst other roles. In 2021 he authored Le Cadran, an in-depth study of dials and dial making techniques of 20th century wristwatches. Le Cadran by Dr Helmut Crott Past winners of the Prix Gaïa include Reinhard Meis, Jonathan Betts, Pierre-Yves Donzé, Kathleen Pritschard, and Ludwig Oechslin, all scholars and authors who have contributed substantively to the body of knowledge in the field. Alongside Dr Crott, this year’s winners are Jean-Jacques Paolini for “Entrepreneurship”, and Roger W. Smith for “Craftsmanship [and] Creation”. As the successor to Georges Daniels’ brand of English watchmaking, Mr Smith now produces watches under his own name, with his achievements and timepieces well known. Jean-Jacques Paolini Mr Paolini, on the other hand, is less known outside the industry, but he is arguably most responsible for building the enterprise that’s the largest employer in La Chaux-de-Fonds. In 1980, Mr Paolini took over his family’s case and bracelet manufacturing business, developing its operations sufficiently that it was acq...

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A Return To Elegant Simplicity: Five Watch Options With Arabic Numerals Fratello
Aug 25, 2025

A Return To Elegant Simplicity: Five Watch Options With Arabic Numerals

Arabic numerals are often recognized as one of the easiest means to read the time at a glance. For centuries, Roman numerals were the fashionable standard for time-telling. These days, Arabic numerals, alongside markers, are now considered more of a “standard” means of telling the time. This is particularly relevant in the digital age, when […] Visit A Return To Elegant Simplicity: Five Watch Options With Arabic Numerals to read the full article.

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New Release: Greubel Forsey Nano Foudroyante Flying Tourbillon Flyback Chronograph Quill & Pad
Greubel Forsey Nano Foudroyante Flying Tourbillon Aug 23, 2025

New Release: Greubel Forsey Nano Foudroyante Flying Tourbillon Flyback Chronograph

Foudroyante, which is French for lightning bolt), chronographs have always been very rare because in measuring fractions of a second by driving a hand that rotates every second uses a lot of energy. With the Nano Foudroyante: Greubel Forsey has solved the inherent drawbacks in foudroyante chronographs by using nanotechnology to reduce power consumption by an incredible 1,800 times!

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King Seiko SPB389 Review Teddy Baldassarre
Grand Seiko but…what exactly Aug 22, 2025

King Seiko SPB389 Review

Everyone knows about Seiko and Grand Seiko, but…what exactly is King Seiko? Well, King Seiko is one of those cult-classic throwbacks that dodges easy categorization or market segmentation. The 1960s elegance and sheer retro vibes exuded by this collection is charming and a little quirky in a world where big brother Grand Seiko has reached downright mainstream status. In 2021, the King Seiko KSK SJE083 resurrected the historic KSK model and the collection has slowly grown since then under the Seiko Luxe collection of higher-end offerings. Here we see the Seiko SPB389, which is a mid-century-inspired watch that will appeal to the kind of person who loves being early to a trend. Seiko Luxe Explained First off I wanted to address the Seiko Luxe collection, because I know not everyone is up to date with the tiers of Seiko. Where standard Seiko is your more classic, accessible fare, the Seiko Luxe collection is the higher-end series that consists of offerings like King Seiko as well as Presage watches with special touches like enamel dials and the more refined pieces in the Prospex collection. Seiko Luxe generally starts around the $750 mark and goes up to over $3,000, so the range is quite broad. Personally, the only Seiko watch I’ve ever purchased is from the Seiko Luxe collection (an enamel dial Presage I reviewed here) and it really is so much watch for the money. King Seiko SPB389 Case and Bracelet When King Seiko first returned to the scene a couple of years back, it w...

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Fratello’s Top 5 Favorite Quartz Watches Under €500 Fratello
Aug 22, 2025

Fratello’s Top 5 Favorite Quartz Watches Under €500

Another Friday, another list! This week, we’re finishing our trilogy of lists focusing on affordable watches under €500. We started the series two weeks ago with our five favorite watches from big brands. Last week, we looked at our five favorites from small brands. This week, we’ll end the series with our five favorite affordable […] Visit Fratello’s Top 5 Favorite Quartz Watches Under €500 to read the full article.

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Casio Taps AI for Latest G-Shock SJX Watches
Casio Taps AI Aug 22, 2025

Casio Taps AI for Latest G-Shock

Casio’ latest addition to its famous, shock-resistant sports watch is the G-Shock MT-G MTG-B4000 that was designed with the aid of artificial intelligence (AI). According to Casio, the new MT-G’s design was refined by AI using factors like shock resistance and machinability, resulting in an sleeker profile that departs from the chunky and flat style of the typical G-Shock. As part of the higher-end MT-G line that combines metal with resin, the solar-powered MTG-B4000 has a stainless steel inner case along with an outer case in carbon composite. More notably, the bezel has been polished with the Sallaz flat polishing technique that’s also known as Zaratsu and more often applied to premium mechanical watches by other Japanese watchmakers. The new MT-G is made in Japan like all high-end G-Shock models Initial thoughts Casio’s first attempt at an AI-designed G-Shock was the G-D001 Dream Project #2 in solid, 18k gold made to mark the 40th anniversary of the G-Shock. It was a one-off, unlike the limited edition vintage remake that was also in 18k gold. While the Dream Project #2 was impressive in its form and heft, the open-worked design was a little weird. It looks both sci-fi and fantasy, but with the wrong proportions of each. The new MT-G, on the other hand, looks more conventional and appealing. It still looks like a G-Shock, but different enough to be distinct. In fact, AI has argued improved the MT-G style, evolving it from the robot-like form of before to somethi...

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What Is A Tourbillon? Teddy Baldassarre
Breguet 1747-1823 Aug 21, 2025

What Is A Tourbillon?

For many watch collectors, acquiring one's first tourbillon watch is a Holy Grail, a rite of passage into the upper echelons of horological connoisseurship. If you're new to the watch appreciation game, however, you may be wondering what all the fuss is about. What is so special about tourbillon watches, anyway, and what makes them so desirable to so many while still being so prohibitively expensive for most? The short answer is that a tourbillon is, in this day and age, less of a necessity and more of a badge of historical high-watchmaking excellence. For a more detailed explanation, read on.  The First Tourbillons and Early Innovations The inventor of the tourbillon is a name that is likely familiar to watch connoisseurs. Abraham-Louis Breguet (1747-1823), a native of Switzerland who plied his trade as a watchmaker in Paris, was one of horology’s most significant historical figures, among whose many innovations was the first self-winding movement, the first repeater movement with a gong, one of the earliest constant-force escapements, and the device that he famously patented in 1801, the so-called tourbillon escapement.  While the tourbillon is today considered by many to be a complication, like a chronograph or calendar mechanism, its original purpose was a fully practical one, to compensate for the ill effects of gravity on the movement of a pocket watch and thus improve its long-term accuracy. Remember, in Breguet’s time, watches were not worn on wrists, where ...

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What I Learned Touring Casio’s Ultra Modern Factory (and Museum) Worn & Wound
Casio s Ultra Modern Factory Aug 21, 2025

What I Learned Touring Casio’s Ultra Modern Factory (and Museum)

I have a confession to make: I (politely) turn down 90% of press junkets offered to me. So, when Casio reached out to me earlier this year with the opportunity to visit their Yamagata factory and the Tokyo headquarters, I was not too sure. I thought about it for three days on how this would be different from any other watch factory visit, and how I would narrate my visit without the usual “Maison’s” PR team influencing my writing. There were two reasons I accepted Casio’s invitation. First, Casio is unlike any other watch company, so it will make for an interesting visit and observations. And second, Casio culture is different from other watch companies, including their PR and marketing folks. They are transparent about everything; they allowed me to ask the tough questions and did not influence my story. I will touch on both points further in this article. The original G-SHOCK There were three journalists on this trip including me, so it was a small group for this visit. We visited Casio’s Yamagata factory the first day, their museum in Tokyo the following day, and on the final day we visited the headquarters to meet and interview executives overseeing the watch division. All three visits were so different from each other – the first was so technical, the second was all about design and history, and the final visit was about strategy.  For our visit to the Yamagata factory, we woke up early to take the Shinkansen (bullet train) to Higashine city, in Yamagata ...

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