Teddy Baldassarre
Cartier Tank Alternatives For Every Budget
Inarguably, the Cartier Tank in its many iterations is one of the most significant, easily recognizable, and, ultimately, iconic watches of all time. One can easily spot its quintessential mixing of a rectangular case and simple, legible dial design (most commonly, with Roman numerals, thin sword hands, and the signature Cartier script), out in the wild. It’s a watch that was unisex before unisex was a marketing buzzword across the industry, and since it went into serial production in 1919 has been executed in as many sizes, colors, and materials as one could dream up. Most would agree that the Tank still retains the title of the ultimate rectangular watch in the larger cultural consciousness. While all of the above is true, we are gathered here today not only to wax poetic on the subject of Cartier’s illustrious Tank, but to dive into a somewhat controversial subject - more wallet-friendly alternatives to the Tank. I will go bravely forth into what might be looked upon as a horological faux-pas. Still, given that I am personally subjected to the plight of needing to be different, have a natural hesitation towards what is most popular, and am not afraid to stick to a budget when necessary, I think I am uniquely fit for the task. Additionally, I am of the mind that imitation is the ultimate form of flattery, so you can also feel free to read this as a love letter to the Cartier Tank. Down below, I’ve rounded up some contemporary alternatives to the Cartier Tank ...
