SJX Watches
Interview: Marie-Laure Cérède, Cartier’s Watch Design Chief
Cartier has enjoyed industry-beating growth since current chief executive Cyrille Vigneron took over in 2016, with demand for both its watches and jewellery rising at a steady clip. One of the individuals behind the success of Cartier’s watch division is Marie-Laure Cérède. Having started her career at Cartier, she spent a dozen years at Harry Winston, before returning to the French jeweller in October 2016 as the Deputy Creative Director of Watchmaking. And in May 2017 she was elevated to the top job in design, making her ultimately responsible for the aesthetic of Cartier’s watchmaking. One of the first redesigns during Ms Cerede’s leadership was the Santos, which has evolved from the Santos launched in 1978 (far left), to the Santos 100 of the 2000s (centre), and finally the present model Her tenure has been marked by a steady stream of hits, ranging from collector favourites like the Tank Cintree to the trendy Tank Must. In that time, Cartier has reimagined most of its trademark watch lines, including the Santos and more recently, the Pasha. I spoke with Ms Cérède earlier this year to uncover the secret behind her successful rejuvenation of Cartier’s diverse line-up. Also present during the interview was Anne Charrier, the public relations-strategy manager for jewellery, watches, and accessories. The interview was edited for clarity and length. SJX: Cartier has a strong collection this year, both for men and women. And for a few years now, you have had stro...
