SJX Watches
Louis Erard Introduces the Excellence Marqueterie
After several consecutive hit collaborations, Louis Erard debuts its first with a wood marquetry dial. Arguably its most ambitious release yet in terms of craftsmanship, the Excellence Marqueterie features a dial inlaid with tiny pieces of wood to form an M.C. Escher-like motif. For the dial, the brand tapped Bastien Chevalier, a Swiss artisan who specialises the art of creating designs and patterns out of intricately cut pieces of wood, although other materials like stone, silicon, straw, and even leather can be used for the technique. Initial thoughts In my view, most watchmakers tend to collaborate only as a last resort, when they’ve run out of ideas. What sets Louis Erard apart is its coherent strategy for collaborations. Whether created by industrial designer atelier oï, or a watchmaker like Vianney Halter, its collaboration editions are still recognisable as Louis Erard thanks to the use of the same steel case. And they are uniformly produced in small runs and priced below CHF4,000. The new Excellence Marqueterie continues this successful formula, bringing wood marquetry to the sub-US$10,000 category for the first time. While brands like anOrdain are doing something similar with affordably priced enamel dials that are designed for modern tastes, there’s never been a marquetry dial at this price point. Not only does the dial look good, it is impressively constructed from dozens of hand-made elements that require careful finishing. Despite the more complex dial...
