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Studio Underd0g Gallery Studio Underd0g

Wristshot gallery from the Horlogeforum Studio Underd0g thread.

Introducing: The Streamlined Desder D001 - A Wrist-Worn Sculpture With A Triple-Axis Tourbillon Fratello
Apr 3, 2026

Introducing: The Streamlined Desder D001 - A Wrist-Worn Sculpture With A Triple-Axis Tourbillon

Let me introduce you to Mo Coppoletta and Luca Soprana, founders of the new watch brand Desder. Italian-born Coppoletta, who’s based in London, is best known as a tattoo artist, designer, and art director. He founded the influential London studio The Family Business in 2003, which became a global reference point for high-end tattooing, before […] Visit Introducing: The Streamlined Desder D001 - A Wrist-Worn Sculpture With A Triple-Axis Tourbillon to read the full article.

Grand Seiko Teams Up With Shohei Ohtani For Global Partnership Teddy Baldassarre
Grand Seiko Mar 12, 2026

Grand Seiko Teams Up With Shohei Ohtani For Global Partnership

Grand Seiko is announcing a new global partnership with Major League Baseball player Shohei Ohtani this week through something called the Grand Moments Project, which kicks off April 1, 2026. Ohtani, who is a star pitcher (and designated hitter) for the defending world series champion Los Angeles Dodgers, not to mention the reigning National League MVP, hails from the Iwate prefecture of Japan, which is also home to Grand Seiko’s Studio Shizukuishi. The partnership represents a mutual respect, and shared philosophy around the value of, and approach to, time.  The Grand Moments Project encapsulates this approach to every moment with intention and sincerity, and over time, the accumulation of those moments “refines the quality of time itself”. This is a partnership that seeks to acknowledge the methodical approach to every action we take, and celebrate the process itself over just the end result. Shohei Ohtani represents this ethos with an astonishing career made through a pursuit of excellency moment by moment. The 31 year old phenom comments “To carry forward a part of Grand Seiko’s heritage, shaped through decades of dedication, is something I deeply value.”  Ohtani’s unique evolution within the sport of baseball is an apt corollary to Grand Seiko’s approach to watchmaking. Neither represents a straightforward journey, with Ohtani choosing to embrace his talents on both sides of the field as both a pitcher and a hitter while working his way from the Hokk...

Business News: Chanel Takes Stake in Kross Manufacture SJX Watches
Chanel Takes Stake Jan 12, 2026

Business News: Chanel Takes Stake in Kross Manufacture

Chanel has taken a 30% minority stake in Kross Manufacture, the industrial operation behind the watches of Kross Studio and several third-party clients. Though the investment has not been formally publicised, I reached out to the brand’s founder Marco Tedeschi who confirmed the investment and provided additional context on the strategy for Kross Manufacture. In short, the transaction continues Chanel’s long-running strategy of backing independent watchmaking infrastructure through minority investments, rather than pursuing full acquisitions or operational control. Initial thoughts While Chanel’s growing footprint across independent watchmaking is well documented, its investment in Kross Manufacture is notable for its manufacturing-first focus. Unlike brand-level partnerships, the stake is confined strictly to production capabilities, reinforcing Chanel’s long-term interest in securing specialised, high-end manufacturing capacity rather than expanding its portfolio of consumer-facing marques. In this sense, the investment can be viewed as similar to its 2019 investment in the Kenissi manufacture alongside Tudor. Equally significant is what the deal does not represent: there is no rapid industrial scaling planned. Instead, the investment appears designed to selectively expand capacity, allowing Kross Manufacture to continue serving both its in-house brand and more third-party clients without sacrificing the agility required to produce watches in very small quantities...

Fratello Talks: The Best Microbrand Watches Of 2025 Fratello
Dec 11, 2025

Fratello Talks: The Best Microbrand Watches Of 2025

As 2025 winds down, it’s the perfect time to reflect on some of the standout microbrand watches released this year. That’s precisely what we’re doing in this week’s episode of Fratello Talks. Nacho, Daan, and Thomas are back in the studio. Each has brought a list of three personal favorites - plus plenty of honorable […] Visit Fratello Talks: The Best Microbrand Watches Of 2025 to read the full article.

Introducing – Massena LAB & Raúl Pagès Celebrate the 30th anniversary of TimeZone with the New TZ30 Watch Monochrome
Massena Lab & Raúl Pagès Celebrate Dec 8, 2025

Introducing – Massena LAB & Raúl Pagès Celebrate the 30th anniversary of TimeZone with the New TZ30 Watch

For over a decade, Massena LAB has been a creative platform where contemporary horology meets historical inspiration. Founded by William Massena, a longtime figure in the independent watch scene and former Managing Director of TimeZone.com, the studio has earned a reputation for collaborative, limited-edition projects with some of the most talented watchmakers of our time, […]

Esha Gupta talks watches, and Andrew reveals his new watch alert! Time+Tide
Sep 29, 2025

Esha Gupta talks watches, and Andrew reveals his new watch alert!

Andrew welcomes Bollywood actress, model, environmentalist, and Indian superstar Esha Gupta to the Time+Tide London Watch Discovery Studio, where they dive into the worlds of cinema and watches with passion and insight. Their conversation reveals Esha’s love for watches, which she views as expressions of personality and storytelling, rather than mere status symbols. Andrew showcases … ContinuedThe post Esha Gupta talks watches, and Andrew reveals his new watch alert! appeared first on Time+Tide Watches.

Introducing – Vianney Halter and Massena LAB Launch the Old Soul Watch with Vintage Minerva Movement Monochrome
Massena Lab Launch Aug 26, 2025

Introducing – Vianney Halter and Massena LAB Launch the Old Soul Watch with Vintage Minerva Movement

The soul… This is what somehow defines independent watchmaking. Watches that have been designed and manufactured by individuals who have infused their soul into a timepiece that feels unique. On the topic of soul, design studio Massena LAB is presenting today its latest creation, a watch made with renowned and revered independent watchmaker Vianney Halter. […]

Fratello Talks: The Best Chronographs Of 2025 (So Far) Fratello
Aug 7, 2025

Fratello Talks: The Best Chronographs Of 2025 (So Far)

A couple of weeks ago, we discussed what we considered some of the best watches of 2025 overall. We realized that chronographs were somewhat underrepresented in that episode and couldn’t let that fly. Today on Fratello Talks, we’re discussing the best chronographs of 2025 (so far). You join Nacho, RJ, and Thomas in the studio, […] Visit Fratello Talks: The Best Chronographs Of 2025 (So Far) to read the full article.

Introducing: Two New Orient Star M34 F8 Date Watches With Out-Of-This-World Dials Fratello
Grand Seiko draws inspiration from local Jul 11, 2025

Introducing: Two New Orient Star M34 F8 Date Watches With Out-Of-This-World Dials

Orient Star made its big comeback to Europe a few years ago. Since then, the brand’s M Collections have been taking center stage. While Grand Seiko draws inspiration from local nature, sometimes just outside its studio in Shizukuishi, Iwate Prefecture, Orient Star finds inspiration further afield. Much further indeed, as Orient Star bases its dials […] Visit Introducing: Two New Orient Star M34 F8 Date Watches With Out-Of-This-World Dials to read the full article.

Introducing – The Noctograph by Massena LAB and Raúl Pagès Monochrome
Massena Lab Apr 29, 2025

Introducing – The Noctograph by Massena LAB and Raúl Pagès

Founded in 2018 by industry veteran William Massena, design studio Massena LAB has grown rapidly to become a burgeoning project with more than one string to its bow, ranging from accessible watches with Unimatic to high-end timepieces conceived with independent watchmakers. In the latter category, Massena LAB has worked already twice with talented watchmaker Raúl Pagès, […]

Fratello Talks: Watches And Wonders 2025 Highlights Fratello
Tudor Apr 3, 2025

Fratello Talks: Watches And Wonders 2025 Highlights

On this rapid-fire episode of Fratello Talks, Nacho and Lex take a short break from their busy schedules to discuss some of their Watches and Wonders 2025 highlights. On location at the YouTube studio at the show, they quickly run through some of the most notable releases, starting with Rolex and Tudor and moving on […] Visit Fratello Talks: Watches And Wonders 2025 Highlights to read the full article.

Unimatic and Massena LAB are Ready for the Artemis Missions Worn & Wound
Massena Lab are Ready Mar 12, 2025

Unimatic and Massena LAB are Ready for the Artemis Missions

Space travel-themed watches tend to stir up excitement, whether a timepiece has spent actual time in space, or is just inspired by the concept. A new collaboration between Italian watchmakers Unimatic and creative horological studio Massena LAB called the U1-SPG “NASA Artemis” Limited Edition, however, is one of the few space-inspired watches that wears NASA’s signature.  As the hefty name suggests, the U1-SPG “NASA Artemis” pays tribute to the ongoing NASA Artemis campaign; the next launch is the Artemis II mission, scheduled for April 2026. As the first crewed venture to the moon since the Apollo missions of the 1960s and 1970s, the Artemis campaign is understandably drumming up excitement in the scientific community and beyond.  The U1-SPG “NASA Artemis” immediately announces its presence with a 40mm stainless steel case coated in vivid orange Cerakote-an anti-corrosive and durable material used in the aerospace industry.. This particular hue of orange matches that of the SLS rocket to be used in the Artemis missions, adding a touch of authenticity to the palette choice. The mono-directional safety bezel and screw-down crown are additionally coated in charcoal-black Cerakote for a sharp contrast that is furthered by the matte black dial.  Coated with “Old Radium” Super-LumiNova, the beige hour markers, numerals, and hands-along with the old-school NASA logo above the 6 o’clock position-add to a retro-futuristic dial design that UNIMATIC foun...

Introducing – The Fully-Lumed Porsche Design Chronograph 1 F.A.T. 2025 Edition Monochrome
Porsche Design Chronograph 1 F.A.T 2025 Feb 3, 2025

Introducing – The Fully-Lumed Porsche Design Chronograph 1 F.A.T. 2025 Edition

The connection between design studio and watchmaker Porsche Design and the automotive world is… obvious! Not only the company was founded by the man who, in 1964, designed the emblematic Porsche 911 – Mister Ferdinand Alexander “Butzi” Porsche – but most of its watches are inspired by either cars or elements of the 911. In […]

The Petrolhead Corner – 55 Years After Its Debut As A Concept Car, The Bertone Runabout Enters Production Monochrome
Nov 30, 2024

The Petrolhead Corner – 55 Years After Its Debut As A Concept Car, The Bertone Runabout Enters Production

Few design institutions have left such a lasting mark on automotive design than Bertone. Just going through the studio’s palmares reveals some absolute masterpieces. The Alfa Romeo B.A.T. series, the Lamborghini Marzal, and the Lancia Stratos Zero, for instance. And those are just design studies, concept cars that would influence production cars further down the […]