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The Business of Watches Podcast: Studio Underd0g Founder Richard Benc Hodinkee
Ming next - there will Jun 3, 2026

The Business of Watches Podcast: Studio Underd0g Founder Richard Benc

This week on The Business of Watches, we're talking to the man behind one of the more successful new watch brands in recent years, Studio Underd0g. Richard Benc is just 33, and since 2020, he's built his irreverent, approachable-priced, design-driven brand to a significant size, producing about 14,000 watches last year.   Richard Benc (Photo Courtesy Studio Underd0g). And he's done it all, not from Switzerland or Hong Kong, but from the U.K. Benc has grown his business with intent, making strategic investments in his supply chain, including buying full control of the assembly and after-sales service company that builds Studio Underd0g's distinct timepieces.  Studio Underd0g is now the biggest assembler of mechanical watches in the U.K. and isn't only selling watches with drops and collabs, but is building up stock to make more watches available on its website.  Next up for Benc and his brand is a new physical, public, and retail location. The 'D0ghouse' will open in Maidenhead this month and serve as a public showcase for the upstart brand and its operations. It's another big step for the company that comes with its own set of fresh opportunities and challenges. And Benc gives us a tease on what may be coming next - there will be a new 04Series of watches that will take the brand to a place it hasn't been (mechanically) before.  But first, some watch industry business news headlines, including secondary market price rises, executive moves at the big auction houses, an...

Tudor Unveils The Colorful Black Bay Chrono 39 “Bumblebee” Fratello
Tudor Unveils Jun 3, 2026

Tudor Unveils The Colorful Black Bay Chrono 39 “Bumblebee”

Ask Tudor fans what they would like to see from the brand, and one of the top answers would be a smaller Black Bay Chrono. Well, that wish has been granted with the new Tudor Black Bay Chrono 39 “Bumblebee.” The watch introduces a new, smaller 39mm case that is also a good bit slimmer. […] Visit Tudor Unveils The Colorful Black Bay Chrono 39 “Bumblebee” to read the full article.

Tudor Introduces the “Bumblebee” Black Bay Chrono 39 in a New Smaller Case Worn & Wound
Tudor Introduces Jun 3, 2026

Tudor Introduces the “Bumblebee” Black Bay Chrono 39 in a New Smaller Case

Coming out of Watches & Wonders, there was plenty of commentary that Tudor had an iterative, kind of “off” year with a confusing pseudo-heritage piece in the Monarch being an unexpected standard bearer. We, frankly, really enjoyed all the new stuff, and thought some of the reactions were a bit out of left field, but regardless, I think their announcement today should get many of the skeptics claiming Tudor has lost a step to rethink their takes. The new Tudor “Bumblebee” Black Bay Chrono 39 is not merely a fun new summer color for their flagship chronograph, but an entirely new case size for that watch that speaks directly to enthusiasts who have been asking for a scaled down version.  Tudor is positioning the “Bumblebee” as a follow up to the Pink and Flamingo Blue chronographs that have appeared over the last few years. These brightly colored watches have been incredibly popular with collectors as alternatives to the standard black and white variants. Here we have a bright yellow dial with contrasting black subdials at 9 and 3 with a black tachymeter bezel in aluminum. The snowflake hands and hour markers are also outlined in black, and there’s a black minute track at the dial’s perimeter, all of which play up the “Bumblebee” theme.  But the real news here is that new case. It measures 39mm in diameter in stainless steel, and 13.1mm in height. That’s down from 14.1mm tall on the larger 41mm chronograph, which is a meaningful difference. The lug to...

Introducing: The Tudor Black Bay Chrono 39 "Bumblebee" Hodinkee
Tudor Black Bay Chrono 39 Jun 3, 2026

Introducing: The Tudor Black Bay Chrono 39 "Bumblebee"

What We Know There's a new Tudor chronograph in town, and guess what, it's smaller. After kicking off the format in 41mm back in 2017, Tudor has now downsized the brand's dive/drive chronograph design to a new 39mm case width. The new Tudor Black Bay Chrono 39 "Bumblebee" sports a bright and vivid yellow dial with black counters, giving the new reference (79310N) a link to the preceding Pink and Flamingo Blue versions of the Black Bay Chronograph.  We can get to the dial in a moment, but for a smaller take on any Tudor, let's start with millimeters. The new Black Bay Chronograph 39 measures 39mm wide, 13.1mm thick, and 47mm lug-to-lug. Compare that to 41 x 14.4 x 49.9 of the current 41mm model, be it white, black, blue, black & gold, pink, or flamingo. Water resistance remains at 200m with screw-down crowns for the chronograph controls, and that bright yellow dial is framed by a fixed tachymeter scale rendered in black aluminum.  On to the dial, which is colored a bright and punchy yellow as a nod to the brand's "Tiger" chronographs of the 1990s. The markers and hands have black surrounds, and the water resistance is shown in red (as it is on the Black Bay Chrono 39's larger counterparts). Tudor also notes that the snowflake hands have been redesigned to aid in chronograph legibility. While I have yet to measure more accurately, if you compare the reach of the hour hand toward the 60 marker on the running seconds subdial, it appears shorter than in the 41mm models.  Tic...

Going Hands-On With The New Arken Alterum Sage Grey GMT Fratello
Jun 3, 2026

Going Hands-On With The New Arken Alterum Sage Grey GMT

The fun thing about my hands-on experience with the new Arken Alterum Sage Grey is that I went into it rather blindly. While that is nothing special in and of itself, when two Fratello team members actually own an Arken Alterum, it is slightly more remarkable. Obviously, I knew about the brand and the watch […] Visit Going Hands-On With The New Arken Alterum Sage Grey GMT to read the full article.

The Rolex Datejust With Green Ombré Lacquer Dials Proves Once More Why The 36mm Form Reigns Supreme Fratello
Rolex Datejust Jun 3, 2026

The Rolex Datejust With Green Ombré Lacquer Dials Proves Once More Why The 36mm Form Reigns Supreme

One of the Rolex novelties at Watches and Wonders 2026 was the Oyster Perpetual Datejust 41 with a green ombré lacquer dial (ref. 126334). Essentially, it is a new dial variant for the largest Datejusts in The Crown’s collection. However, it’s not just a new color but also part of a series of watches marking […] Visit The Rolex Datejust With Green Ombré Lacquer Dials Proves Once More Why The 36mm Form Reigns Supreme to read the full article.

Oris Introduces the Lou Gehrig Limited Edition, a Tribute to the Yankee Legend Worn & Wound
Oris Introduces Jun 2, 2026

Oris Introduces the Lou Gehrig Limited Edition, a Tribute to the Yankee Legend

Following a tradition that began with a limited edition Big Crown Pointer Date made in tribute to Roberto Clemente, and later continued with a similar watch honoring Hank Aaron, Oris has just unveiled a new baseball themed watch in honor of New York Yankees legend Lou Gehrig.  Lou Gehrig’s legacy is bigger than baseball. His address to a Yankee Stadium crowd upon his retirement from the game is one of the most famous moments in the history of the sport, and often referred to as “baseball’s Gettysburg address.” When Gehrig retired from baseball in 1939, he ended what at the time (and for decades) was thought to be an unbreakable record of consecutive games: 2,130 in a row over a 15 season span. Nicknamed the Iron Horse for his durability throughout his playing career, his retirement due to complications from Amyotrophic Lateral Sclerosis (ALS) is all the more poignant. Gehrig passed away at the age of 37, just two years after retirement, and in the years since the Yankees and Major League Baseball have raised millions of dollars for ALS research.  Like the Clemente and Aaron watches before it, the Lou Gehrig Limited Edition is a tasteful tribute that can be appreciated well outside the sphere of baseball fandom. The watch has a number of details that fans will recognize as tributes to Gehrig’s life and career, but they are pretty subtle in their execution. The “4” in the date ring on the dial’s perimeter is highlighted in blue, which honors Gehrig’s jers...

Introducing: The Oris Lou Gehrig Limited Edition Hodinkee
Oris Lou Gehrig Limited Edition Jun 2, 2026

Introducing: The Oris Lou Gehrig Limited Edition

What We Know We're in the thick of baseball season, and Oris has pulled a doubleheader, of sorts. Yesterday brought us the new Hölstein edition, and today we're getting a new baseball-themed watch. Oris is the official watch sponsor of the New York Yankees, and this year, they're releasing a special watch to support one of the team's all-time legends, Lou Gehrig. The newest Big Crown Pointer Date is a special watch supporting the Lou and Eleanor Gehrig Family Foundation. The watch, in 40mm-by-12.2 mm stainless steel (with a 48.2mm lug-to-lug), is certainly inspired by the colors of the Yankees. The silver dial is surrounded by a black date ring with the "4" in blue (for Lou Gehrig's number), a blue minute track that matches the blue surrounding the hour markers. They've used a combination of Arabic numerals and stick hour markers for a sporty look. The movement is the Oris Caliber 754, with a 41-hour power reserve and automatic winding. It's delivered with a NATO strap in Yankee colors and a brown double-stitched strap that looks like a baseball glove. The caseback is engraved with a portrait of Lou Gehrig and the watch's number within the production total. There are 2130 pieces available, one for each of the consecutive games he played across 15 seasons, before his death in 1941 at the age of only 37. The retail price is CHF 2,400. Oris says that they will contribute to the work of The Lou and Eleanor Gehrig Family Foundation. What We Think The Pointer Date is probably O...

Hands-On: Taking The Citizen Attesa Platinum Shine Back To The Country And Culture That Created It Hodinkee
Citizen Attesa Platinum Shine Back Jun 2, 2026

Hands-On: Taking The Citizen Attesa Platinum Shine Back To The Country And Culture That Created It

There are few things better in the realm of watch ownership than using your watch for its stated purpose – diving with a diver, flying with a pilot watch, traveling with a Worldtimer. Even better still, getting to do so while taking your watch back to the place where it was created, experiencing the country and culture that brought it to life. This past spring, in the height of that most cherished of seasons when the cherry blossoms in Japan bloom, I had the opportunity to do just that with the Citizen Attesa Platinum Shine. Attesa is, in many ways, a distillation of everything that makes Citizen special. It is the collection that showcases the most advanced technologies and techniques. They are modern, even futuristic-looking watches, designed with a forward-looking perspective on who Citizen is, and where it is going.  Radio or satellite-controlled Eco-Drive movements, unique and complex dial materials, various cutting-edge methods for utilizing some of the best titanium alloys in watchmaking – these are all hallmarks of the Attesa collection. Like all of Citizen's watches, regardless of collection or price, Attesa is assembled by hand with the utmost capability and care. An evolution of the radio antennas used in Eco-Drive watches throughout the years. First released in 2025, when the Attesa collection was re-established in the U.S. as part of Citizen's new Premier category, the watch is available in several variations. Each one has a different reference number, an...

Introducing the Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. Worn & Wound
Zenith G.F.J Calibre 135 Double Jun 2, 2026

Introducing the Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co.

The emergence of Naoya Hida as a major player in the independent space has been one of the more exciting developments in watches over the last few years. Whether Hida’s watches are to your taste or not (or your budget) there’s no denying that the brand presents a crystal clear point of view and takes no shortcuts to execute on it. In an environment with, frankly, a lot of half baked ideas, there’s something satisfying about a brand that knows exactly what it is. So it’s incredibly interesting that right on the heels of their recent 2026 launches, the brand has announced a new collaboration with Zenith on their G.F.J. platform.  This is honestly one of those world-colliding moments for me and I’m pretty excited about not only the watch but what this might signal for both Zenith and Naoya Hida moving forward. The G.F.J. feels like the right line for a brand like Naoya Hida to work within – it’s already cited as a watch that trades a little on the current trend toward artisanal dials (in exotic stones, specifically) that have become favorites among many high end indies. And there’s an undeniable synergy between the classic mid century design codes of the G.F.J. case and Naoya Hida’s aesthetic sensibility.  The G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. is the first in what Zenith is referring to as their new “Double Signed” program, which will, according to the brand, invite selected partners to reinterpret iconic references. The naming con...

The New Standard for Japanese Luxury Dive Watches - Grand Seiko Ushio 300 Teddy Baldassarre Videos
Grand Seiko Ushio 300 If you Jun 2, 2026

The New Standard for Japanese Luxury Dive Watches - Grand Seiko Ushio 300

If you have ever spent a brief amount of time looking at watches online, you will have come across Grand Seiko. The brand has rightfully developed one of the most passionate followings of any name in the industry through their unbelievable demonstration of the craft in every detail. Despite this, if you were ever in th

Hands-on – The Orient Star M34 F8 Date Meteorite, a Celestial Dial for the 75th Anniversary Monochrome
Orient Jun 2, 2026

Hands-on – The Orient Star M34 F8 Date Meteorite, a Celestial Dial for the 75th Anniversary

Orient Star is not usually the first name that comes to mind when looking for meteorite-dial watches. The Japanese brand has instead built a reputation around solid mechanics, attractive finishing, and sensible pricing for its watches. That is precisely why the new M34 F8 Date Meteorite caught our attention when it was announced earlier this […]

Introducing – The New Delma Commander 40mm, A More Compact and Versatile Pilot’s Watch Monochrome
Jun 2, 2026

Introducing – The New Delma Commander 40mm, A More Compact and Versatile Pilot’s Watch

In 2024, Delma celebrated its 100th anniversary with a few pleasant releases, such as the Heritage Chronograph, and even unexpected ones, such as the 1924 Tourbillon. Unexpected because the brand is particularly known for professional dive watches such as the Shell Star, Blue Shark and Quattro, alongside sports-oriented collections like the Midland and racing-inspired Continental. […]

Introducing: The Zenith G.F.J. Calibre 135 Double Signed With Naoya Hida & Co. Fratello
Zenith G.F.J Calibre 135 Double Jun 2, 2026

Introducing: The Zenith G.F.J. Calibre 135 Double Signed With Naoya Hida & Co.

Zenith’s caliber 135 continues its revival within the brand’s modern lineup with a new version. After the restored vintage-powered editions from 2022 and the following G.F.J. releases in 2025 and 2026, the brand now adds a special, limited collaboration with Naoya Hida to the collection. This time, the focus shifts toward Japanese independent watchmaking. The […] Visit Introducing: The Zenith G.F.J. Calibre 135 Double Signed With Naoya Hida & Co. to read the full article.

Introducing: The Seiko Astron GPS Solar Dual-Time Chronograph In Crystal Green And Crystal Pink Summer “Flavors” Fratello
Seiko Astron GPS Solar Dual-Time Jun 2, 2026

Introducing: The Seiko Astron GPS Solar Dual-Time Chronograph In Crystal Green And Crystal Pink Summer “Flavors”

Shortly after Seiko released four revamped Astron GPS Solar Dual-Time Chronographs for its 145th anniversary, the Japanese brand drops two fresh new summer “flavors.” No, they’re not pistachio and raspberry ice cream —although, come to think of it, matcha (green tea) and sakura (cherry blossom) ice cream would make more sense — but instead, Crystal […] Visit Introducing: The Seiko Astron GPS Solar Dual-Time Chronograph In Crystal Green And Crystal Pink Summer “Flavors” to read the full article.

First Look – The Double-Signed Zenith G.F.J. Calibre 135 with Naoya Hida & Co. Monochrome
Zenith G.F.J Calibre 135 Jun 2, 2026

First Look – The Double-Signed Zenith G.F.J. Calibre 135 with Naoya Hida & Co.

When Zenith, celebrating its 160th Anniversary, revived the Calibre 135 in 2025 with the launch of the G.F.J. collection, the manufacture brought back one of the most important precision movements, a calibre that dominated observatory chronometry competitions throughout the 1950s and remains the most awarded movement of its kind. Taking the story in an unexpected […]

Introducing: The Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co Hodinkee
Voutilainen Jun 2, 2026

Introducing: The Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co

What We Know Today, Zenith introduces a new "Double Signed" program for its Calibre 135-powered G.F.J. collection, and its first entry in this series is a collaboration with a Japanese independent that might not require all that much introduction around these parts—Naoya Hida. The evolution of the G.F.J. line has not taken all that long, with its origins starting in 2022 with the Zenith Caliber 135 Observatoire Limited Edition, where ten Calibre 135 movements from the 50s were restored by Kari Voutilainen and introduced in watches done as a triple collaboration between Zenith, Voutilainen, and auction house Phillips. Just three years later, the Calibre 135 was revived as a modern caliber for a line called the G.F.J. (after Zenith's founder Georges Favre Jacot). In just a little over a year, we've seen three small runs of this watch introduced in different stone-dial and metal combinations—platinum with a lapis lazuli dial, tantalum with an onyx dial, and an upcoming yellow-gold GFJ with a bloodstone dial. In the meantime, this new Double Signed concept with Naoya Hida takes the G.F.J. in a very different visual direction. The hefty 39.15mm platinum case, with a thickness of 10.5mm and a compact lug-to-lug of 45.75mm, remains the same as other G.F.J. models. But that dial is unabashedly Naoya Hida, constructed out of solid silver with the distinctive hand engraving coming from the hand of master engraver Keisuke Kano, the man responsible for the hand engraving across al...