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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
“Watch & Act!” Auction Item – Lot 2: The hardest Oris to get on earth? Time+Tide
Oris Jan 21, 2020

“Watch & Act!” Auction Item – Lot 2: The hardest Oris to get on earth?

Hodinkee’s extraordinary run of sold-out limited edition models only became more of a water-cooler conversation topic when the 250-run of the Oris Divers Sixy-Five Limited Edition for Hodinkee was released, to be sold out in less than 10 minutes. The team generously offer one of their own brand new archive models of the highly sought … ContinuedThe post “Watch & Act!” Auction Item – Lot 2: The hardest Oris to get on earth? appeared first on Time+Tide Watches.

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The ‘Watch & Act!’ World Watch Auction for the Australian bushfires is live! See and bid on all 16 watches now… Time+Tide
Jan 20, 2020

The ‘Watch & Act!’ World Watch Auction for the Australian bushfires is live! See and bid on all 16 watches now…

I am excited – after a couple of furiously busy weeks of behind-the-scenes planning – to announce the launch of the ‘Watch & Act!’ World Watch Auction in aid of the Australian bushfire crisis. The auction, launched today on the Invaluable online auction platform at 9am AEST, will run for 10 days, until 9am AEST … ContinuedThe post The ‘Watch & Act!’ World Watch Auction for the Australian bushfires is live! See and bid on all 16 watches now… appeared first on Time+Tide Watches.

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Premier League play-off – which manager is top of the League in the watch department? Time+Tide
Jan 19, 2020

Premier League play-off – which manager is top of the League in the watch department?

The English Premier League (or EPL as some people insist on calling it these days) is known for its fast, physical style of play that rarely translates to international success for the three lions. But with many famous Socceroos having plied their trade in England’s top flight, the league has strong exposure Down Under. Under … ContinuedThe post Premier League play-off – which manager is top of the League in the watch department? appeared first on Time+Tide Watches.

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Space odyssey: How the Omega Calibre 321 became the first watch movement on the moon Time+Tide
Omega Calibre 321 became Jan 19, 2020

Space odyssey: How the Omega Calibre 321 became the first watch movement on the moon

In many ways, outer space and space exploration have become a routine part of life. We all carry a device that listens to signals from space in the form of our mobile phone. Most can receive messages from GPS satellites in medium earth orbit more than 20,000km away. Just as space is now entwined with … ContinuedThe post Space odyssey: How the Omega Calibre 321 became the first watch movement on the moon appeared first on Time+Tide Watches.

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The Enabler: How to justify buying another watch (#9. “But it’s an investment…”) Time+Tide
Jan 17, 2020

The Enabler: How to justify buying another watch (#9. “But it’s an investment…”)

NOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucketload of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate … ContinuedThe post The Enabler: How to justify buying another watch (#9. “But it’s an investment…”) appeared first on Time+Tide Watches.

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Cool as p**k: The dive watch that looks like a hockey puck Time+Tide
Jan 16, 2020

Cool as p**k: The dive watch that looks like a hockey puck

Editor’s note: Making a unique and interesting timepiece is always a hard task, especially if you’re a nascent watchmaker that doesn’t have anywhere near as many runs on the board as the stalwarts of the industry. What’s harder, still, is making an idiosyncratic timepiece that also needs to meet the demanding rigours of a fit-for-purpose … ContinuedThe post Cool as p**k: The dive watch that looks like a hockey puck appeared first on Time+Tide Watches.

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The Enabler: How to justify buying another watch (#8. The Punctuality Excuse) Time+Tide
Jan 10, 2020

The Enabler: How to justify buying another watch (#8. The Punctuality Excuse)

NOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucket-load of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate … ContinuedThe post The Enabler: How to justify buying another watch (#8. The Punctuality Excuse) appeared first on Time+Tide Watches.

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The Enabler: How To Justify Buying Another Watch (#7. You Can Pretend You’re Into Mindfulness) Time+Tide
Jan 1, 2020

The Enabler: How To Justify Buying Another Watch (#7. You Can Pretend You’re Into Mindfulness)

I once knew a glamorous magazine editor who presided over one of the big fashion monthlies. On the inside of her delicate wrist, beneath an impeccably curated collection of designer bangles, resided a small tattoo. Inked in block-capital letters was the single word: “NOW”. This tattoo was a strategically placed reminder for her to stay … ContinuedThe post The Enabler: How To Justify Buying Another Watch (#7. You Can Pretend You’re Into Mindfulness) appeared first on Time+Tide Watches.

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The clairvoyant watch collector – which brand will establish itself as a big player in the next decade? Time+Tide
Tudor watches What followed Dec 30, 2019

The clairvoyant watch collector – which brand will establish itself as a big player in the next decade?

In 2009, Rolex performed a miracle. Necromancy. A resurrection. Back from the dead was the oft-maligned sister brand of the Crown: Tudor watches. What followed in the seven years since was the most startling and effective rebrand the world of watches has ever seen. And thanks to an immense financial investment and influential vocal advocacy, … ContinuedThe post The clairvoyant watch collector – which brand will establish itself as a big player in the next decade? appeared first on Time+Tide Watches.

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6 of the best fashion watch brands that are serious watchmakers Time+Tide
Dec 27, 2019

6 of the best fashion watch brands that are serious watchmakers

For lovers of Haute Horlogerie, the term “fashion watch” is often akin to a cuss word. But one doesn’t have to dig very far into the history of fine watchmaking to realise just how much we have to thank fashion labels for, and how the best fashion watch brands are serious watchmakers. In the 1980s, … ContinuedThe post 6 of the best fashion watch brands that are serious watchmakers appeared first on Time+Tide Watches.

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Best case scenario: What are the best watch case materials? Time+Tide
Dec 24, 2019

Best case scenario: What are the best watch case materials?

For many years now, watchmakers on all levels have tried to separate themselves from the pack by experimenting with different watch case materials. Nowadays, we’re used to seeing some highly impressive materials make their way onto our wrists. Ceramics, plastics and carbons are all enjoying their day in the sun, but how do the older, … ContinuedThe post Best case scenario: What are the best watch case materials? appeared first on Time+Tide Watches.

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The Enabler: How To Justify Buying Another Watch (#6. The Kanye West Contention) Time+Tide
Dec 23, 2019

The Enabler: How To Justify Buying Another Watch (#6. The Kanye West Contention)

Kanye West is many things: hip-hop superstar, fashion designer, maverick genius, not to mention Kim Kardashian’s other half. What he is not often recognised as is a beacon of sound common sense. It turns out there’s a very good reason for this. Yeezy’s public comments suggest a man who is not only a full-blown egomaniac  (“By … ContinuedThe post The Enabler: How To Justify Buying Another Watch (#6. The Kanye West Contention) appeared first on Time+Tide Watches.

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The Story Behind Maurice de Mauriac’s Watch Honoring Stan Smith, The Tennis Champion Some People Think Is A Shoe Quill & Pad
Dec 21, 2019

The Story Behind Maurice de Mauriac’s Watch Honoring Stan Smith, The Tennis Champion Some People Think Is A Shoe

“Nice shoes you’ve got there!” Miguel Seabra was walking down Church Road with Maurice de Mauriac founder Daniel Dreifuss and his youngest son Leo when they heard someone behind them praise Daniel’s Stan Smith Adidas footwear. They turned around to find it was Stan Smith himself, the American tennis champion from the 1970s after whom the famous sneakers are named. And that’s how the plans for the new Stan Smith Signature Watch all started!

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VIDEO: A week on the wrist with the Apple Watch Series 5 Time+Tide
Dec 19, 2019

VIDEO: A week on the wrist with the Apple Watch Series 5

There have only ever been three smart watch reviews in the three thousand review history of Time+Tide. Which makes this review special. The reason we wanted to get our hands on one of the latest Apple Watch Series 5 models was the host of new features, including some new and luxurious materials, many of which … ContinuedThe post VIDEO: A week on the wrist with the Apple Watch Series 5 appeared first on Time+Tide Watches.

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Recommended Watching: Roger W. Smith Explains History of the Mechanical Watch SJX Watches
Roger W. Smith Dec 18, 2019

Recommended Watching: Roger W. Smith Explains History of the Mechanical Watch

Just over two weeks ago the annual George Daniels lecture took place at the City University of London, an institution supported by the late watchmaker’s charitable trust. This year’s speaker at the sold-out event was none other than Roger W. Smith, protege and successor to Daniels. Just over an hour long, including questions, the lecture is erudite, accessible and packed with nerdy trivia, like the fact that a movement running at 28,800 beats per hour will make 252,288,000 vibrations per year. Roger explained the history and rationale behind the mechanical watch, and how watchmakers are working to improve it even today. That naturally led into the lubrication-free co-axial escapement invented by Daniels (pictured above), which Roger delves into in a satisfyingly detailed manner, like comparing the sliding friction of a lever escapement against the tangential impulse of the co-axial. Fortunately, the entire proceedings were recorded and are now available online:  

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Book Review: ‘Patek Philippe In America: Marketing The World’s Foremost Watch’ By John Reardon Quill & Pad
Patek Philippe Dec 16, 2019

Book Review: ‘Patek Philippe In America: Marketing The World’s Foremost Watch’ By John Reardon

This richly illustrated coffee table book weighing close to two kilograms is both an invaluable reference tool and a fascinating read. The chapters do not scrimp in detailed information, expert opinion, and rich historical illustrations: even the book’s structure points are a pure joy to read or simply thumb through. Elizabeth would recommend it heartily for anyone with even a passing interest in the subject and here's why.

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The Enabler: How To Justify Buying Another Watch. (#5: “The Cost Per Wear Argument”) Time+Tide
Dec 12, 2019

The Enabler: How To Justify Buying Another Watch. (#5: “The Cost Per Wear Argument”)

NOTE: We understand that you’ve found a new watch to add to your collection (congratulations!). But rationalising this fact – coupled with the fact that it’ll cost a bucket-load of cash – may not always sit well with the less horologically minded. That’s where we come in … Use The Enabler’s advanced levels of sophistry to validate … ContinuedThe post The Enabler: How To Justify Buying Another Watch. (#5: “The Cost Per Wear Argument”) appeared first on Time+Tide Watches.

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