Fears Introduces the EXPERIMENTAL 01 and the Brunswick 40 “Odyssey Edition”
Never one to shy away from their heritage as a British watchmaker, Fears has cooked up yet another savvy partnership that highlights their ability to innovate while holding down a cohesive aesthetic. This time, however, the collaboration isn’t with another watchmaker or boutique. Rather, it comes to us in the form of a watch built for “A Great British Odyssey” in which ultra endurance athlete Angus Collins will attempt to become the first person to complete an unsupported, solo row around mainland Great Britain. Fears has signed on as Collins’ official timekeeping partner, and has designed and produced a purpose-built timepiece for the task-a special version of their Brunswick 40mm, the EXPERIMENTAL 01. A savvy British watch fan may pause here and say, “hang on-since when does Fears do tool watches?” The EXPERIMENTAL 01 is the brand’s first foray into the ultra-utility category of timekeeping since the 1970s, and though it’s based on the structure of the Brunswick 40 (originally launched in October 2022), it also features eight highlighted improvements that make it purpose built for Collins’ task: a fixed bar attachment (laser-welded onto the lugs), a satinised case finish, 300 meters of water resistance, a glare resistant dial, Grade X2 Super-LumiNova on the hands and appliques, ultra-contrast hands, an MN Elasticated strap, and rigorous in-house precision time testing. Style-wise, the EXPERIMENTAL 01 draws heavily from its source material, the B...
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