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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

You Can’t Ask That: Developing the real estate of an Audemars Piguet watch Time+Tide
Audemars Piguet watch Sep 23, 2021

You Can’t Ask That: Developing the real estate of an Audemars Piguet watch

This is the fifth video in a series of more conversational, and less directly watch-focused, videos that aim to provide richer telling of the Audemars Piguet story. Why is it called, You Can’t Ask That? These are questions and topics that don’t commonly get addressed in the interviews with either Lucas Raggi, the Research and … ContinuedThe post You Can’t Ask That: Developing the real estate of an Audemars Piguet watch appeared first on Time+Tide Watches.

CHEAP BASTARD: The Timex Q 1975 Reissue is a retro bargain for $305 Time+Tide
Timex Q 1975 Reissue Sep 23, 2021

CHEAP BASTARD: The Timex Q 1975 Reissue is a retro bargain for $305

When your back catalogue runs as deep and storied as Timex, dipping your horological toe into the re-issues pool should be a no brainer. Having already exhibited some serious nous by reimaging the mid-century Marlin in both hand-wound and automatic varities – plus one for the ladies – the American manufacturer has again dipped into … ContinuedThe post CHEAP BASTARD: The Timex Q 1975 Reissue is a retro bargain for $305 appeared first on Time+Tide Watches.

A Brief History of the IWC Pilot’s Watch SJX Watches
IWC Pilot’s Watch One Sep 6, 2021

A Brief History of the IWC Pilot’s Watch

One of IWC’s signature wristwatch lines – the other being the Portugieser – is the Pilot’s Watch, a collection descended from the timepieces dating to the earliest days of aviation. Popular for its functional styling and general affordability, the Pilot’s Watch collection is regularly updated – IWC revamped the range in 2016, 2019, and again this year – and diverse. There are two threads running through IWC’s modern-day Pilot’s Watch collection that connect to the brand’s historical aviator’s watches: the smaller “Mark” watches typically associated with the British Royal Air Force (RAF) and the oversized “B-Uhr” made for the German air force of the Second World War. Big pilot and small pilot – Mark IX and B-uhr The origins IWC’s history in aviator’s watches started the Special Pilot’s Watch ref. 436, now widely known as the “Mark IX”. Conceived by the two sons of Ernst Jakob Homberger, the then-owner of IWC, the Mark IX was unveiled in 1936. Homberger’s sons were both licensed pilots and understood the features required for good pilot’s watch, resulting in style that is now synonymous with the pilot’s watch genre. IWC was not the only maker of pilot’s watches during the period, though it was arguably the most successful since it continued to be a leading supplier of aviator’s timepieces for the next two decades. The Mark IX had a 38 mm case – extraordinarily oversized in an era when the standard man’s watch was a...

Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it. Time+Tide
IWC Pilot’s Watch Automatic 36 Aug 2, 2021

Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it.

I love pilot’s watches and their cool monochrome aesthetics, but I don’t have the beefy arms to pull off a 44-46mm IWC. I’m also one of the fans who applauded in surprise (I might even have shouted) this year, when the Explorer went back to its vintage roots at 36mm. It’s perfectly sized at 36mm … ContinuedThe post Downsizing to 36mm opens up a world of value – the IWC Pilot’s Watch Automatic 36 proves it. appeared first on Time+Tide Watches.

WATCHSPOTTING: The IWC watch that had a starring role in Gossip Girl Time+Tide
IWC watch Jul 23, 2021

WATCHSPOTTING: The IWC watch that had a starring role in Gossip Girl

Last year, as I was relegated to the confines of a New York City apartment for weeks on end, binge watching shows became the best way to pass time. In all those months, I found no show did a better job of this than the original Gossip Girl. Rich teenagers, crazy plots and ridiculous cliffhangers … ContinuedThe post WATCHSPOTTING: The IWC watch that had a starring role in Gossip Girl appeared first on Time+Tide Watches.

INTRODUCING: The Seiko Custom Watch Beatmaker SRPH19K Time+Tide
Seiko Custom Watch Beatmaker SRPH19K Jul 20, 2021

INTRODUCING: The Seiko Custom Watch Beatmaker SRPH19K

When it comes to evaluating a new watch, many of us play the “what if” game. What if the watch had a blue dial? What if it had a grey bezel? The new Seiko Custom Watch Beatmaker SRPH19K puts that idea into action with a new limited-edition design chosen by fans of the brand worldwide. … ContinuedThe post INTRODUCING: The Seiko Custom Watch Beatmaker SRPH19K appeared first on Time+Tide Watches.

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition AMG is made to go fast, really fast Time+Tide
IWC Pilot’s Watch Chronograph Edition May 20, 2021

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition AMG is made to go fast, really fast

IWC and the Mercedes performance arm, AMG, have had a long and fruitful relationship since they first joined forces back in 2004. Things were taken to the next level when Mercedes entered into Formula 1, the pinnacle of motorsports racing, back in 2010 and IWC became a key partner only a few years later, just … ContinuedThe post INTRODUCING: The IWC Pilot’s Watch Chronograph Edition AMG is made to go fast, really fast appeared first on Time+Tide Watches.

HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula Time+Tide
IWC Pilot’s Watch Chronograph 41 Apr 8, 2021

HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula

When new novelties arrive, more often than not consumers are presented with familiar frameworks paired with new dial tones. IWC design language is iconic within the industry, so for me to say this new IWC Pilot’s Watch Chronograph 41 looks entirely different would be a bit of a stretch. But this is actually great news. … ContinuedThe post HANDS-ON: The IWC Pilot’s Watch Chronograph 41 is the sweet upgrade of a winning formula appeared first on Time+Tide Watches.

Bremont brings large scale watch production back to the UK with the opening of The Wing Time+Tide
Bremont brings large scale watch Mar 24, 2021

Bremont brings large scale watch production back to the UK with the opening of The Wing

Bremont has long been considered Britain’s largest watch brand. Now the founders, Giles and Nick English, are looking to build on that success after opening the doors this week to their much anticipated manufacturing and technology centre, The Wing. With the Bremont Manufacturing and Technology Centre (AKA The Wing), Bremont are looking set to stretch … ContinuedThe post Bremont brings large scale watch production back to the UK with the opening of The Wing appeared first on Time+Tide Watches.

Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back Time+Tide
TAG Heuer Connected watch has your Mar 8, 2021

Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back

In 2020, TAG Heuer doubled down in their efforts to dominate the luxury smart watch market with the launch of the third generation of their Connected watch. In addition to their new range of base models, TAG Heuer also launched a special Golf Edition watch, as well as a host of new coloured watches and straps. This … ContinuedThe post Want to be fitter, healthier and better at golf? The new TAG Heuer Connected watch has your back appeared first on Time+Tide Watches.

Britain runs the risk of losing another of its crown jewels – King George’s Breguet pocket watch Time+Tide
Breguet pocket watch Monarchists Feb 26, 2021

Britain runs the risk of losing another of its crown jewels – King George’s Breguet pocket watch

Monarchists in Britain have endured a tough time of late.  Just before coronavirus went literally viral, there was a right royal rumble as Prince Harry and Meghan quit the royal family. As if that wasn’t bad enough, 2021 now sees the royal family in danger of losing another of its crown jewels, the King George … ContinuedThe post Britain runs the risk of losing another of its crown jewels – King George’s Breguet pocket watch appeared first on Time+Tide Watches.

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705” Time+Tide
IWC Pilot’s Watch Chronograph Edition Feb 24, 2021

INTRODUCING: The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705”

Heritage is the key buzzword when it comes to watches right now. With many consumers enamored with timepieces of the past, it’s a no-brainer for manufacturers to revive coveted designs and give buyers a chance to acquire new watches inspired by the references of yesteryear. The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705” is … ContinuedThe post INTRODUCING: The IWC Pilot’s Watch Chronograph Edition “Tribute to 3705” appeared first on Time+Tide Watches.

HANDS-ON: The olive-green Farer Exmoor field watch feels like wrist-bound British tailoring with a sexy twist Time+Tide
Farer Exmoor field watch feels Feb 5, 2021

HANDS-ON: The olive-green Farer Exmoor field watch feels like wrist-bound British tailoring with a sexy twist

Sharp design mixed with a distinct British aesthetic is a winning combination that has earned Farer a solid following among knowing enthusiasts. The brand was established back in 2015 when they made a proper mark on the microbrand scene with their colourful Universal series. Now they’re back with the Farer Exmoor field watch with its … ContinuedThe post HANDS-ON: The olive-green Farer Exmoor field watch feels like wrist-bound British tailoring with a sexy twist appeared first on Time+Tide Watches.

Piaget’s Luxury-Sports Watch Gets the Skeleton Treatment SJX Watches
Piaget s Luxury-Sports Watch Gets Feb 2, 2021

Piaget’s Luxury-Sports Watch Gets the Skeleton Treatment

Long in Piaget’s catalogue – the original model was introduced in 1979 – the Polo underwent a significant redesign in 2016, transforming the charmingly 1970s original into the Polo S. Now the brand’s entry into the luxury-sports watch segment has received a major facelift with the Polo Skeleton, which boasts an open-worked movement that gives it a strikingly more distinctive aesthetic. But more than just a new face, the Polo Skeleton is also a step up in terms of wearability and sleekness: the open-worked movement results in a thinner case – one that’s a substantial 3 mm slimmer. The result is a case with proportions rivalling those of the thinnest-ever luxury-sports watch made by a certain Italian jeweller. Initial thoughts The revamp of the Polo five years ago stirred controversy, because the Polo S was a departure from the style of the vintage original, and a turn towards fashionable and predictable designs like the recently discontinued Nautilus. Still, the Polo S did combine strong quality with competitive pricing, explaining its subsequent commercial success. The original controversy means the Polo Skeleton is a better idea. Besides being more original visually, it incorporates many of the brand’s technical strengths. Ultra-thin watches are Piaget’s forte – the brand boasts the thinnest mechanical watch ever – and the 1200S  skeleton movement reflects that, being extra-thin and extra-revealing. The Polo Skeleton is a mere 6.5 mm high The Polo...

INTRODUCING: The Piaget Polo Skeleton watch is now 30% thinner at 6.5mm thick Time+Tide
Piaget Polo Skeleton watch Feb 2, 2021

INTRODUCING: The Piaget Polo Skeleton watch is now 30% thinner at 6.5mm thick

The Piaget Polo was first introduced in 1979, inspired by the jet-setting lifestyle and where luxury met sport. Its release coincided with Piaget becoming a sponsor for Polo tournaments around the world. Yves Piaget personally loved to attend these events, their glamour, sport, and spontaneity inspiring the Polo watch design. The Piaget Polo watch has … ContinuedThe post INTRODUCING: The Piaget Polo Skeleton watch is now 30% thinner at 6.5mm thick appeared first on Time+Tide Watches.

Now you can play watch designer with the Hublot Strap Customiser Tool Time+Tide
Hublot Strap Customiser Tool Watch Feb 1, 2021

Now you can play watch designer with the Hublot Strap Customiser Tool

Watch manufacturers usually get it right when it comes to their factory configurations. But people’s tastes vary a lot.  Sometimes you might feel a design could use a touch more flair or may even need to be scaled back a bit. Buyers normally have to rely on their imaginations to play dress up with their … ContinuedThe post Now you can play watch designer with the Hublot Strap Customiser Tool appeared first on Time+Tide Watches.

INTRODUCING: Enjoy a vicarious travel experience through the IWC Pilot’s Watch Timezoner Edition “Le Petit Prince” Time+Tide
IWC Pilot’s Watch Timezoner Edition Jan 31, 2021

INTRODUCING: Enjoy a vicarious travel experience through the IWC Pilot’s Watch Timezoner Edition “Le Petit Prince”

IWC make some incredible watches and are particularly known for their pilot creations with their crisp and highly legible dials. The IWC Timezoner is one such watch with a large case and dial, 24-hour time display and corresponding world timer rotating bezel. The watch, in its standard production configuration, is actually a chronograph – with … ContinuedThe post INTRODUCING: Enjoy a vicarious travel experience through the IWC Pilot’s Watch Timezoner Edition “Le Petit Prince” appeared first on Time+Tide Watches.

HANDS-ON: The Farer Field Watch Collection lets you have your cake and eat it too (Mmmm…cake) Time+Tide
Farer Field Watch Collection lets Jan 28, 2021

HANDS-ON: The Farer Field Watch Collection lets you have your cake and eat it too (Mmmm…cake)

Vintage-inspired watches have been selling like hotcakes for a few years now, and there’s no sign of their popularity slowing down. And to be honest, I can understand why. Design from the golden age of watchmaking in the middle of last century, blended with all of the perks of modern watchmaking – what’s not to … ContinuedThe post HANDS-ON: The Farer Field Watch Collection lets you have your cake and eat it too (Mmmm…cake) appeared first on Time+Tide Watches.

VIDEO: The Farer Field Watch Collection combines the best of British design with Swiss watchmaking Time+Tide
Farer Field Watch Collection combines Jan 28, 2021

VIDEO: The Farer Field Watch Collection combines the best of British design with Swiss watchmaking

Britain has a long history of horological greatness, having lead the way in innovation thanks to the likes of  Thomas Tompion and John Harrison. Today, Farer is a brand that continues to fly the flag for passionate UK watchmakers. Established in 2015, Farer has released a number of heritage-inspired collections. Their philosophy is underpinned by … ContinuedThe post VIDEO: The Farer Field Watch Collection combines the best of British design with Swiss watchmaking appeared first on Time+Tide Watches.