In-Depth: The Bespoke (and Custom) Experience at Andersen Genève
When applied to watches, “bespoke” brings to mind the ultra-complicated timepieces made for famous historical figures like James W. Packard and Henry Graves Jr., who each commissioned a succession of one-off watches that pushed the technical boundaries of watchmaking in the early decades of the 20th century. One of those watches, the landmark Patek Philippe “Supercomplication” made for Graves, long held the title of most-expensive-watch ever sold. In the modern day, watchmakers continue to create unique watches. Patek Philippe does it quietly for its best clients, while Vacheron Constantin is more public with its Atelier Cabinotiers department that specialises in customised timepieces. Similarly, artisanal independent watchmakers like Voutilainen often accept commissions. But as a collector, how easy is it to dip your toes into the waters of bespoke or custom watchmaking? This is my maiden experience with such watches, which started at Andersen Geneve some six years ago. Svend at work Industrial vs. artisanal I first wanted to get involved in the creation of a custom watch in 2014. I already knew then it could not merely be changing colours on the dial or hands, neither could it be an engraved monogram. What I wanted was a truly unique world-time watch with a Louis Cottier-type mechanism. At the same time, I had a certain budget in mind, so I approached independent watchmakers that made watches I liked, but with steel cases. Somewhat naively, I thought adding a ti...
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