Obituary: Giovanni Zavota, Vintage Watch Dealer (1952-2022)
A distinctive gentleman whose trademark outfit always called for multiple scarves looped around his neck, Giovanni Zavota was one of the old-school Italian dealers who shaped vintage watch collecting of the late 20th century, having sold some of the most important wristwatches – amongst them a steel ref. 1518 and the platinum ref. 2499. He passed away on 15 January, aged 69. I would see him each time I went to Geneva for the auctions and he was clearly an original character. He was most comfortable conversing in Italian, which I speak none of, so we only spoke briefly a few times. But one occasion that stands out in my memory is when I encountered him in Italy and he was wearing a Patek Philippe ref. 2481 with a cloisonné dial – and a matching bracelet – on one wrist, and on the other he had on a crisp and enormous Longines Lindbergh. Two watches of different style and disparate value, yet each interesting and important in its own way – a sure sign the man had good taste and understood historical significance. Giovanni Zavota. Photo – Auro Montanari A testament to his place in the world of vintage watches – specifically the pre-internet world – was the turnout at his funeral, which took place on January 18 in Collecchio, a small town just south of Parma where he had spent his summers as a boy. Almost a hundred people turned up, including family and old friends, but also a large contingent that exemplified the Italian-centric, late-20th century world of vinta...
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