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In-Depth: Commissioning the Voutilainen GMT-Villes Custom Time Zone Watch SJX Watches
Rado x Nov 28, 2019

In-Depth: Commissioning the Voutilainen GMT-Villes Custom Time Zone Watch

Voutilainen watches are well loved for their dials, which are made in-house and offered with a myriad of finishes – primarily guilloché or enamel – as well as numerous colours and appliques. But unconstrained freedom leads to hesitation, and too many choices make a decision difficult. American psychologist Barry Schwartz, writing in The Paradox of Choice, notes that consumers are often happier having to choose from fewer options, rather than more. The author’s custom GMT-Villes But in my own collecting, perhaps the opposite is true. When I work with an independent watchmaker on a custom or bespoke watch, exploring the abundance of possibilities is the main attraction, particularly when I can specify the details face to face with the watchmaker himself. Investing sufficient time to figure out my goal makes the process of choosing not a task to be feared, but an enjoyable journey leading to the unique piece. This is my story of commissioning the GMT-Villes from Kari Voutilainen (which happened slightly before I embarked on a similar project with Andreas Strehler). Kari Voutilainen in his showroom. Image – FHH The beginning of custom work After setting up his own workshop in 2002, Kari, then 40 years old, made his debut as an independent watchmaker with the Masterpiece series of wristwatches, starting with Masterpiece 6 unveiled at Baselworld in 2005. The Masterpiece watches were all one-off minute repeaters relying on rebuilt and finely decorated vintage ebauches ma...

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