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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

Ep. #26 – The Two Broke Watch Snobs official site release + Watch Adventures in Vegas Two Broke Watch Snobs
Apr 18, 2017

Ep. #26 – The Two Broke Watch Snobs official site release + Watch Adventures in Vegas

Yeaaay! It's here! The website is officially up! A huge thank you to the #watchfam and everyone that really encouraged us to get this done! In this week's episode we talk about what the site means for our (and the whole TBWS community's) future going forward. Plus we break down the huge ethical dilemma present in modern watch journalism and how it's doing you a disservice (and how we plan on addressing that moving forward).

EDITOR’S PICK: The Aegir CD-2, a dive watch made by… wait for it… an ACTUAL diver Time+Tide
Apr 12, 2017

EDITOR’S PICK: The Aegir CD-2, a dive watch made by… wait for it… an ACTUAL diver

Editor’s note: There’s nothing that watch journos love more than a watch with a story. Marketing departments know this, and try hard (sometimes too hard) to come up with gripping narratives behind their latest and greatest. In all my years of writing about watches, I’ve come across few stories as authentic and compelling as that of Australian … ContinuedThe post EDITOR’S PICK: The Aegir CD-2, a dive watch made by… wait for it… an ACTUAL diver appeared first on Time+Tide Watches.

INTERVIEW: “Safe queens are the worst.” Actor James Marsden explains just what kind of watch geek he is, and we are feeling him Time+Tide
Apr 12, 2017

INTERVIEW: “Safe queens are the worst.” Actor James Marsden explains just what kind of watch geek he is, and we are feeling him

One of the last people I saw before I left Australia for SIHH in January was James Marsden. He was on television, in dusty dungarees, with a vest, boots and a cowboy hat. His face was etched with pain. He’d just been shot by Ed Harris. Again. The television show is Westworld, the character is Teddy, … ContinuedThe post INTERVIEW: “Safe queens are the worst.” Actor James Marsden explains just what kind of watch geek he is, and we are feeling him appeared first on Time+Tide Watches.

Ep. #16 – The Swiss Watch Industry’s Archaic Marketing Practices, Roaches Wearing Rolexes, & More! Two Broke Watch Snobs
Rolex es & More! Apr 1, 2017

Ep. #16 – The Swiss Watch Industry’s Archaic Marketing Practices, Roaches Wearing Rolexes, & More!

This week the Two Broke Watch Snobs sit down and tuck in on discussing the past and potential future of the Swiss Watch Industries archaic marketing practices. Plus, market over-saturation, layoffs, the quartz crisis and a lot more. MIke also shares his experience field testing the Orion Field Standard - plus Kaz feels the need to bring up his dying, puking bird for some reason. Plus, you know - roaches wearing Rolexes... (#roacheswearingrolexes).

BREAKING: This is the latest Swiss Smart Watch – the Montblanc Summit Time+Tide
Montblanc Summit Meet Mar 16, 2017

BREAKING: This is the latest Swiss Smart Watch – the Montblanc Summit

Meet the latest surprise entrant in the luxury Swiss smart watch sector – the Montblanc Summit. Yes, you read that right, Montblanc. Outgoing CEO Jérôme Lambert has just released details of the Summit, a fully fledged smart watch, with a 46mm case, and (in a first for the connected sector) a curved sapphire touchscreen. The … ContinuedThe post BREAKING: This is the latest Swiss Smart Watch – the Montblanc Summit appeared first on Time+Tide Watches.

BASEL BUILDUP: 6 days to go. This year is the Omega Speedmaster’s 60th anniversary, so watch this video about the 1957 original Time+Tide
Omega Speedmaster’s 60th anniversary so Mar 14, 2017

BASEL BUILDUP: 6 days to go. This year is the Omega Speedmaster’s 60th anniversary, so watch this video about the 1957 original

BASEL BUILDUP: The first Omega Speedmaster was released in 1957, so the iconic model is celebrating its 60th this year. We’re pretty confident this means we’ll be seeing an anniversary edition at Baselworld in a few days, which led us to speculate (fairly intensely) about what it might look like. As with all things involving ‘vintage’ and ‘Speedmaster’, … ContinuedThe post BASEL BUILDUP: 6 days to go. This year is the Omega Speedmaster’s 60th anniversary, so watch this video about the 1957 original appeared first on Time+Tide Watches.

BREAKING: The TAG Heuer Connected Modular 45 – a smart watch, a mechanical watch and a tourbillon, all in one Time+Tide
TAG Heuer Connected Modular 45 – Mar 13, 2017

BREAKING: The TAG Heuer Connected Modular 45 – a smart watch, a mechanical watch and a tourbillon, all in one

TAG Heuer has just announced the “first luxury connected watch bearing the Swiss made label” and a new concept that allows you to change the smart watch module (the whole case, in other words) for a mechanical module; either a time-only automatic Calibre 5 or a COSC-certified chronograph Tourbillon Heuer 02-T. The concept of modularity also … ContinuedThe post BREAKING: The TAG Heuer Connected Modular 45 – a smart watch, a mechanical watch and a tourbillon, all in one appeared first on Time+Tide Watches.

IN-DEPTH: My month-long affair with the Apple Watch Edition Series 2 Time+Tide
Mar 10, 2017

IN-DEPTH: My month-long affair with the Apple Watch Edition Series 2

Mechanical watches are very important to me. Not only are they the way I earn my living, they’re also a real passion. So it was with a sense of very real unease that I prepared for this review. Not because I have a fundamental aversion to quartz, connected or smart devices, but because I was concerned, … ContinuedThe post IN-DEPTH: My month-long affair with the Apple Watch Edition Series 2 appeared first on Time+Tide Watches.

VIDEO: Jaeger-LeCoultre 2017 collection overview (including the watch that knocked us both out) Time+Tide
Jaeger-LeCoultre 2017 collection overview including Feb 25, 2017

VIDEO: Jaeger-LeCoultre 2017 collection overview (including the watch that knocked us both out)

Jaeger-LeCoultre did everything right at SIHH. Their collection surprised and delighted in equal measure with a little something for everyone, from high-end tourbillons to fresh takes on the feminine Rendez-Vous, and sexy new variants of old favourites (we’re looking at you, black and pink gold Master Compressor). But it was the trio of watches comprising … ContinuedThe post VIDEO: Jaeger-LeCoultre 2017 collection overview (including the watch that knocked us both out) appeared first on Time+Tide Watches.