SJX Watches
The Mysterious Rolex Daytona Zenith “Luna Rossa” at Sotheby’s
The most talked-about watch at Sotheby’s upcoming Important Watches auction in Hong Kong is lot 2300, a Rolex Cosmograph Daytona powered by a Zenith El Primero movement that’s described as “a possibly unique… chronograph wristwatch with a red dial”. And as with all high-profile watches, the auctioneers have given the watch an Italian nickname, “Luna Rossa”, which translates as “red moon”. The reason the “Luna Rossa” is controversial is because such a red dial has never ever been seen before. Usually unicorns are known and whispered about, even if seldom seen, but the “Luna Rossa” has surprised everyone. Experts and insiders I approached have neither encountered nor heard of such a dial, which makes it quite a revelation. But they all agree it is correct – in the sense that all elements are identical to known Rolex dials of the period – though of unknown origin. Sotheby’s itself hasn’t provided much background about the watch, either officially or unofficially. Unlike the unique platinum Daytona “Zenith” that Sotheby’s sold last year, setting a record price for a modern Daytona, which had a backstory that was I managed to uncover, the “Luna Rossa” remains a mystery. The dial is glossy red lacquer, with gold indices and sub-dials When such unusual dials emerge, the immediate question is one of authenticity. The “Luna Rossa” passes the test – the dial is correct in its details. The element usually regarded as crucia...
