Worn & Wound
Industry News: Time to Watches Joins the Couture Show in Las Vegas
For the past few years, the Time to Watches show has been an important stop on our schedules while in Geneva for Watches & Wonders. Among the many, many events that take place parallel to the biggest trade show in the industry, Time to Watches, which features a variety of small, independent brands which tend to be on the more approachable side of the spectrum, feels like it’s really in our wheelhouse. This year’s Time to Watches event in Geneva was greatly expanded over previous years, and in a new location a stone’s throw from Palexpo, making it an easy and obvious stop for Watches & Wonders attendees. This morning, news broke that Time to Watches is coming to the United States through a new partnership with Couture, the Las Vegas trade show held every year at the Wynn. Couture, these days, is primarily a jewelry focused event. There are still a number of watch brands that exhibit at Couture, but that figure seems to be decreasing year after year. It’s a huge event for the jewelry industry, but seems to be less critical for the watch world. It certainly has not had the media presence in recent years that it once did. In a press release, the partnership was described as a move to bring a “curation of luxury timepieces” to the Couture event in Las Vegas. Time to Watches has secured exhibition space at the Wynn that promises easy access to all Couture attendees. Time to Watches Managing Director Christian Wipfli sees Couture as a natural partner in the United...
