SJX Watches
Russian Custom Shop HoD Presents the “Guiding Star”
A four-person workshop in Moscow, HoD Russia specialises custom watches at affordable prices. Because the team is made up of a sculptor, engraver, and two engineers, HoD’s offerings are diverse in style, with a focus the dial. Cofounder Vasiliy Avitisov describes the brand as specialising in “dials with high relief [made] from a variety of materials”. Amongst its recent project is the “Guiding Star”, commissioned by a watch collector based in Japan. Initial thoughts Conceived alongside the client, the Guiding Star is a good example of what HoD can do. The dial is minimalist in function, yet decorated and visually striking – and it is made in house, from raw material to finished product. The dial is made of an epoxy resin mixed and coloured in HoD’s workshop, and then machined into the dial disc. The purple contrasts against the hobnail guilloche sub-dial, while the client’s initials form the 12 o’clock market, a reminder that the Guiding Star is a custom watch. One of the joys of going full custom, so to speak, is being able to dictate even the smallest of details, such as the buckle. It’s been hand-engraved with the client’s initials flanked by a Japanese wave motif, or seigaiha. The personalised pin buckle With comparable watches starting from US$2,800, the Guiding Star illustrates the brand’s value proposition – time-0nly watches with a high degree of customisation. The affordability means that while the customisation can be elaborate, the ...
