The Rolex Four Seasons Daytona Collection Sells For A Combined $49.4M
Tonight in London, four one-of-a-kind Rolex Oyster Perpetual Cosmograph Daytonas were auctioned off for a combined total of $49.4M (£37.3M GBP). Rumored at Watches and Wonders this year and confirmed earlier this month, the sale was held in partnership with Phillips, with Aurel Bacs conducting, and was billed by Phillips as Rolex's first charity auction. Proceeds benefit two organizations tied to Rolex Testimonees: the Federer Foundation, founded by Roger Federer, and Re:wild, co-founded by Leonardo DiCaprio, in support of Rolex's Perpetual Planet Initiative. Left: "Spring" Daytona, in white gold with a chrysoprase dial and lepidolite countersRight: "Summer" Daytona, in Everose gold with a turquoise dial and ruby counters All four are cased in precious metal, with natural stone dials and gem-setting. The winter Daytona, in platinum with a blue opal dial and lapis lazuli counters, went for $13.2M (£10M GBP). The autumn Daytona, in yellow gold with a mookaite dial and chrysoprase counters, went for $13.5M (£10.2M GBP). The spring Daytona, in white gold with a chrysoprase dial and lepidolite counters, went for $9M (£6.8M GBP), and the summer Daytona, in Everose gold with a turquoise dial and ruby counters, went for $13.65M (£10.3M GBP). Paul Newman's Paul Newman Daytona changed the entire market for Daytonas, and watches as a whole., way back in 2017. They say things come in threes, and tonight's sale could be considered the third in a trio of seminal auction sales in th...
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