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Revolution
Emeralds have charmed their way into the history of civilizations for thousands of years. From Queen Cleopatra, who was infatuated with the gemstone, all the way to the Incas, who venerated their goddess Umina through a gigantic emerald, many cultures have seen some sort of power in the vivid green jewel. For over 6,000 years, […]
Revolution
Emeralds have charmed their way into the history of civilizations for thousands of years. From Queen Cleopatra, who was infatuated with the gemstone, all the way to the Incas, who venerated their goddess Umina through a gigantic emerald, many cultures have seen some sort of power in the vivid green jewel. For over 6,000 years, […]
Revolution
The narrater of this 45 minute long advertisement for the new mirror-less camera called the Leica T System begins by asking the following:” Is this the most boring film ever made?”. As a marketing move, it is certainly brilliant, showing off every single second of the 45 minute process that it takes for the aluminium […]
Revolution
Purists will immediately, and rightfully, note that Black Tie as a dress code does not allow for the men to wear wristwatches. Yet those regulations come from an era in which Great Britain still had a King and every airplane a propeller. Times have changed, and so have watches. In 2011 Piaget surprised everybody by […]
Revolution
There’s a lot of postulation as to why suddenly a whole new generation of watch collectors, myself included, have become so fixated with vintage watches. To me, the charm of an over-half-a-century-old Rolex GMT or a nearly-40-year-old Patek Nautilus Ref. 3700/1A is that when you strap it to your wrist, you realize that, while time […]
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Revolution
BANG! Just as Richemont’s yearly watch-party, the SIHH, was starting last week, LVMH announced the appointment of Jean-Claude Biver as head of LVMH’s watch department. The timing of this announcement was surely not chosen in vain, perhaps in a slight attempt to upstage the party of the Richemont group and the SIHH brands. This announcement […]
Revolution
Straps are often a point of discussion when it comes to watches and especially when it is about vintage time pieces. A good strap and then I do not mean, well made, but good from a style point of view, can add só much to the presence of the watch. Nowadays almost any brand presents […]
Revolution
Cartier’s second pre announcement is, like last week, another ‘Ladies First’. After we saw the important release of the new watch for men, the Tank MC, this Summer, it’s now time for the ladies again, with an amazing new Ballon bleu. Almost every year Cartier presents a few new pieces from their exclusive Métiers d’Art […]
Deployant
C3H5N3O9: what a curious name for a watch brand. The chemist amongst us will recognise this as formula fo Tri Nitro Glycerine…or dynamite. A horological experiment born out of the wickedly curious minds of Max Bussier, Felix Baumgartner and Martin Frei, this playful, whimsical and immensely interesting watch is based on the principle of theRead More
Revolution
The Double Tourbillon 30° “Asymmetrique” is the latest new watch from the Anglo-French alliance of UK-born Stephen Forsey, and his partner and co-founder at Greubel Forsey, Robert Greubel, who was born and raised in Alsace –it’s the first time their first invention –a concentric double tourbillon, with the inner cage inclined 30 degrees with respect […]
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Revolution
Not presented at the SIHH in Geneva last January, but announced today, is the Microsculpture scène Panthères watch. A spectacular jewellery tourbillon watch in a white gold, rhodiumised white gold case, set with 247 brilliants for 6.52 carats. The manual winding, in house developed flying tourbillon, calibre 9458 is Geneva Seal qualified. Water resistance is […]
Revolution
In the center of the small town of Glashütte, which has been a center of watchmaking since 1845, there is a museum –the “German Watch Museum Glashütte” –which contains treasures out of all proportion to the size of the city that is its home. The building was opened in 1881, in order to house a watchmaking […]
Revolution
Piaget’s justly famed for both its ultra-thin movements and for its extremely high level of gem-setting mastery (handled, unusually in an industry that out-sources a great deal of its sertissage to third party contractors, in-house) and this year, they showed a dazzling combination of both. Feast your eyes, brief mortals, on the Piaget Altiplano Gem Set Skeleton […]
Deployant
The Lange Arkade is an underated watch. The movement is beautiful…magnificent even. The case unique, the outsized date was an outrage when it was first introduced in 1994. In many sense, this is an outstanding watch…with one small print…it is a ladies timepiece. The ladies watch market, sadly, is dominated with quartz watches, which featureRead More
Revolution
The governor is one of the most critical components in a chiming watch. It’s responsible for setting the tempo at which the watch chimes and ensuring that it’s neither too fast nor too slow. If the hammer and gongs are the orchestra, the governor is the conductor. Ideally, the governor of a repeater does its […]
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Deployant
The Gronefeld brothers in Holland are one of the secrets of high end horology. Independents, they were both trained in the stables of Renaud et Papi. And have been making their own watches, as well as contracting for others from their little workshop in The Netherlands. I had the opportunity to meet them several timesRead More
Deployant
The Philippe Dufour Duality...ultimate in discreteness, and totally unassuming in character, but what a gorgeous, and ultra-complicated movement within.
Two Broke Watch Snobs
The Swatch Scubaqua returns with four new affordable dive watches at $155, including two with built-in Swatch Pay at no added cost.
SJX Watches
Announced last year, Swatch’s AI-DADA platform is now live, enabling customers to design and build their own custom Swatch with a design that will never be repeated. With a low entry price and quick turnaround, I took the platform for a spin. Why AI Swatch has been a design-oriented brand since its debut in 1983. Not only has Swatch produced a dizzying array of original designs of its own, over the years the brand has collaborated with celebrated artists and leading institutions to democratise access to wearable art. About a decade ago, Swatch’s world-class logistics infrastructure enabled it to offer customised watches via an online configurator that enabled customers to mix and match different elements from a pre-selected range of options. That was quickly followed by the ability to generate a custom-printed design, by dragging a Swatch template over a selection of human-created patterns and designs. The AI-DADA system, launched earlier this year, builds on this basis in way that only Swatch could pull off. The system leverages an undisclosed large language model (LLM) to generate a custom design based on a user’s 300-character prompt. The result is a made-to-order Swatch of the customer’s own design, delivered in as few as five days. What’s more, the cost is little more than an off-the-shelf model, at just US$195. With little to lose, I took the plunge. AI-DADA Swatch watches are powered by standard quartz movements in the typical New Gent case size. Three str...
Hodinkee
Swatch takes aim at the numbers and methods of the widely read Morgan Stanley 'Swiss Watcher' industry report.
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Monochrome
It’s the time of year when businesses announce their financial performance. Following Richemont and LVMH, Swatch Group has just released its 2025 results. In a challenging environment for the watch industry, the sales of Swatch Group – the Swiss powerhouse and owner of Omega, Longines, and Tissot – were CHF 6,280 million, down 1.3% at constant exchange rates […]
SJX Watches
Having previously collaborated with almost every major art museum in the world, from MoMA to the Louvre, Swatch has licensed four masterpieces of 20th-century art from the Guggenheim, including works on display in New York and Venice. Accessibly priced, non-limited and available online, the Swatch x Guggenheim collection brings works from Monet, Degas, Klee, and Pollock to a wrist near you. Initial thoughts Painted dials have a long history in watchmaking, but the difficult nature of the work meant that for most of history they remained out of reach for all but the wealthiest clientele. While hand-painted dials are vanishingly rare and breathtakingly expensive, modern production methods mean that legendary masterpieces can now be easily scaled down and mass produced. Swatch was a pioneer in this regard, introducing its first artist collaboration with Kiki Picasso in 1985, just two years after the company launched its revolutionary plastic watch. The Picasso collaboration was the first of many, and since then there’s hardly a major art museum that hasn’t licensed selected works to Swatch. The works selected for this collaboration come from two different Guggenheim collections. Three of them are famously on display at the Guggenheim New York, while the fourth may be seen at the Peggy Guggenheim Collection in Venice. The odd-looking double-length seconds hand is an homage to this transatlantic duality. The Peggy Guggenheim Collection in Venice. Functionally, the four quar...
Worn & Wound
Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word. All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable. Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...
Fratello
This seems to be the week of the reverse pandas at the Swatch Group. You probably already saw the two Speedmaster Professional Moonwatches with glossy black and white dials that Omega launched earlier this week. Now, Hamilton also introduces three new chronograph references. They are all inspired by the vintage racing culture of the ’50s […] Visit Introducing: The Hamilton American Classic Intramatic Chronograph H In Green, Brown, Or Blue to read the full article.
Monochrome
Mido’s flagship Ocean Star collection is a contemporary evolution of its 1940s Ocean Star dive watch family. Often described as an all-round ‘surf and turf’ model, the Ocean Star 200C, introduced in 2021, comes with upgraded features like ceramic inserts and textured, colourful dials and Swatch Group’s latest-generation calibre 80. The new Ocean Star 200C […]
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