Head into the Holiday Weekend with a Cocktail Themed Limited Edition from Maen and seconde/seconde
Do you enjoy medium sized integrated bracelet sports watches? How about classic American cocktails? Are visual puns a thing you’d like to see more of when you check the time? Well, boy do we have a watch for you. Maen is the latest brand to collaborate with seconde/seconde/, Romaric André’s whimsical, joke filled, and increasingly popular design house that manages to find unexpected angles and humor in all kinds of watches. The platform he’s playing with here is Maen’s excellent Manhattan 37, the highly architectural, 70s inspired integrated bracelet sports watch measuring, you guessed it, 37mm across. For this limited edition, seconde/seconde/ is taking inspiration from the classic Manhattan cocktail, finding space for include his signature wit in unlikely places. Let’s start with the obvious: the dial is meant to evoke the color of a Manhattan, traditionally made with rye whiskey and red vermouth, it has a distinctive red hue. The Manhattan 37 already has a very cool execution that features a Geneva stripe finish, so adding a fun color here is a must, and the finishing technique causes a natural shift in the tone – Maen says it will range from a deep burgundy to purple depending on the lighting. The second hand features a pixelated representation of a Maraschino cherry, the Manhattan’s traditional garnish in André’s signature style, and as a final touch, you’ll see a “% vol” designation next to the “37” within the watch’s standard dial tex...
Time+Tide
