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Fratello
We have a fondness for Certina here at Fratello. Now owned by the Swatch Group, the brand offers good bang for your buck with its solid modern lineup of tool and dress watches. But Certina is also one of those brands that is such a treasure trove for vintage-watch hunting, and one of its many […] Visit Why The Certina Argonaut Is A Vintage Gem to read the full article.
Worn & Wound
It’s hard to launch a watch brand. And yet, every year, new brands appear. It’s honestly tough to keep up sometimes, and when looking back at 2025, there seemed to be a flurry of new brands competing for our attention at all levels. It’s a truly crowded market, and in spite of the conventional wisdom that we’re moving towards consolidation, the reality on the ground for us is that there’s a surplus of good watches from new players out there to consider. More, in fact, than we can even cover. This is a selection of brands that broke through the noise in one way or another and impressed us in 2025, a difficult task when your inbox is overflowing with press releases and notifications of new stuff to check out. I’m quite certain I missed plenty of good stuff that will only resurface in 2026 when these brands will just be “new to me” and not simply “new,” but that’s an inescapable aspect of covering this industry – there’s simply never an end to the creativity and ingenuity of people drawn to the watch world. Anemoic This first brand immediately forces us to define our terms. Did Anemoic “debut” in 2025? It was the year that founder Magnus Swann began discussing the brand with members of the media and collectors, but they don’t actually have a watch to sell, and may never. It’s a design project from a member of the Studio Underd0g team, and it looks incredibly promising, but is also the type of thing that could vanish into the ether. The ...
Monochrome
One of Swatch Group’s mid-level brands, Mido is beginning to get the attention it deserves with well-designed, robust watches that won’t break the bank. The recent revival of Mido’s 1970s TV-shaped watch, rechristened the Multifort TV Big Date, is a testament to the brand’s knack for transforming vintage designs into coveted models with contemporary specs. […]
Hodinkee
Swatch mixes up a few key elements with its What If? model to note its displeasure with the financial burden faced by Swiss watchmakers exporting to the key U.S. market.
Fratello
Casio has teamed up with one of cinema’s most beloved sci-fi adventures to create the new CA-500WEBF-1A, a digital calculator watch inspired by Back to the Future. This special edition pays tribute to the film’s 40th anniversary in the most appropriate style possible. In the 1985 movie, Marty McFly famously wears a Casio CA-53W. The […] Visit Synchronize Your Watches! The Casio × Back To The Future CA-500WEBF-1A to read the full article.
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Monochrome
Once an American brand, now owned by the Swatch Group, Hamilton is a watchmaker with more than timepieces. It has fascinating stories to tell. We can’t forget the brand’s involvement in cinema, having been featured in over 500 movies since 1932 and its appearance in Shanghai Express, and then important features such as a futuristic […]
Teddy Baldassarre
Within the last few years, one watch has received more hype - or overhype - than any other: the multi-brand collaboration that set the watch world on fire three years ago, the Omega x Swatch Moonswatch. People waited hours in line for it. Flippers grabbed as many as they could and listed them well above their retail cost all over the internet. People were charmed. People were horrified. Either way, people were talking. Wherever you stand on the old Omega x Swatch MoonSwatch debate, no one can argue that its very existence didn’t change the landscape of watches irrevocably. We have firmly entered the post-MoonSwatch era. But now, three years later, what change did this unlikely Bioceramic collaboration incite? What’s up with this collaboration now? And will this duo of watch giants ever be stopped? Below, I will tackle the controversial topic we’re gathered here today to mull over: the Omega x Swatch MoonSwatch. Further, I will do my best to break down the context of it all in an easily digestible manner, mix in my own philosophical musings on ways to look at this Frankenstein hybrid of luxury-meets-mass-production, and dive into one specific piece from the 11 original models, in form and function. So without further ado, let’s get into the good stuff. Some Context When the first round of the Omega x Swatch MoonSwatch blasted onto the scene, it was something of an example of right product, right time. The hallowed (or blasphemous) year was 2022, which, as ...
Monochrome
Union Glashütte, one of the two Swatch Group brands located in the Saxon town of German watchmaking fame, next to higher-end manufacture Glashütte Original, manages to compete with its heavyweight neighbours thanks to its solidly built watches – often with vintage motorsport accents – but always recognised for their good value. With its close ties […]
Time+Tide
From watches made from mountain rocks to automata that rock our world, there were more than a few big releases this week.The post New releases from Tissot, Swatch, Vacheron Constantin and more appeared first on Time+Tide Watches.
SJX Watches
Tissot reissues the iconic RockWatch of 1985, now in a larger case but once again made of granite sourced from the Swiss Alps. Although Tissot took a few liberties to suit modern tastes, such upsizing the case to 38 mm and adding monochromatic hands, the new RockWatch is impressive for its fidelity to the original, and retains all of the important details including its one-piece case and dial. Limited to 999 pieces, the RockWatch extends Tissot’s run of mining gems from its back catalogue. Initial thoughts Tissot has been digging through its archives for over a decade now. After excavating the enormously successful PRX in 2021, the colourful Sideral in 2023, and long-dormant Stylist last year, Tissot has finally hit bedrock. Watch cases carved from stone predate even the balance spring, but remained extremely niche and were often quite expensive until Tissot’s original 1985 RockWatch. While originally launched in Alpine marble, the line expanded to include numerous other materials. Historical RockWatches were produced in a variety of materials and featured red and yellow hands inspired by Alpine trail markers. As with most modern reissues, the 38 mm RockWatch is significantly larger than the originals, which were offered in 23 mm, 30 mm, and 33 mm sizes. In addition, modern AR-coated sapphire stands in for the tempered glass crystal of the original. Though larger, the construction is consistent with that of the original with its monobloc case and dial, which are milled...
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Fratello
Do you remember the famous Tissot RockWatch? If so, you are probably over 40 years old. The original RockWatch debuted in 1985 and quickly became famous for its use of a granite case. Not only did it become hugely popular all across the globe, but it also sparked an entire collection of natural stone watches […] Visit Tissot Brings Back The Iconic RockWatch As A Limited Edition to read the full article.
Monochrome
Before becoming a Swiss brand and part of Swatch Group, Hamilton was an American watchmaker known for its military collections for both domestic and allied forces. In the 1970s, Hamilton continued this tradition with a chronograph for the British RAF (Royal Air Force) known as the Fab Four watch with a distinctive asymmetrical case. The latest […]
SJX Watches
Appointed to the top job at Breguet just under a year ago, Gregory Kissling trained as a movement constructor and spent most of his career leading Omega’s product development. A native of the Vallee de Joux, Mr Kissling is now in charge of one of the most revered names in watchmaking, which this year celebrates its 250th year. Aided by his background in product and long tenure at Swatch Group, the parent of Breguet, Mr Kissling is off to a running start. He has already made his mark with anniversary editions like the Classic Souscription, a simple but smart creation I rate highly, and holds ambitions to elevate the brand to where it should be. He was recently in Singapore to open Breguet’s new boutique in Ion Orchard, a mall on the city’s premier shopping street, and I got my first face-to-face with him since he assumed the role. We discussed his plans for the brand founded by Abraham-Louis Breguet, ranging from an increased emphasis on artisanal craft, to Breguet design, and even one-off or custom watches. The interview was edited for length and clarity. SJX: You have one of the most interesting and exciting jobs in the Swiss watch industry; you have taken over one of its greatest brands. Gregory Kissling (GK): It is a fantastic brand and every day I learn something new [about its history]. The heritage and legacy are immense. And also the fact that Breguet has a true manufacture – we produce everything in house but also thanks to the sister company of Swatch Grou...
Teddy Baldassarre
Here’s the headline: this summer, the namesake and flagbearer of the Glashütte watchmaking region, Glashütte Original, has opened its own, dedicated dial manufacture. You might be asking yourself, “I thought G.O. already did everything in-house, what’s the deal?” And while you would be right to ask, the basis of the question is also correct. Glashütte Original, while owned by Swatch Group, does, in fact, “do everything in-house,” or to be more specific: 95% of everything. However, up to this point, the dials for G.O. watches were made in a facility six hours away in Pforzheim. This move has brought production to a 5,000-plus-square-foot facility that is just a quick float down the babbling Muglitz River - 450 meters, to be exact. In a market where collectors are placing increasing importance on “in-house” everything, this is a big move for a company that has been preaching the Homemade Gospel from the Saxon hilltops for decades. Not only does this allow for more agile production timelines, but it increases G.O.’s production capabilities as a whole. G.O. brought me to Germany to see the new facility and to tour the full manufacture as well. In addition to the photos here, which won’t tell the full story, we also have a full video touring the manufacture. This sort of care for detail and attention to craftsmanship is deeply ingrained in the region, and in Glashütte Original as a brand. The people at this manufacture take the namesake very seriously...
Deployant
Swatch's laterst release: the Mission to Earthphase in Moonshine gold, and now with a blue bloceramic case and blue NATO strap.
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Hodinkee
The latest in the roster of Omega x Swatch crossovers, this time with a bit of everything.
Worn & Wound
There’s almost nothing you can say to convince me the latest MoonSwatch, the not so elegantly named Mission to Earthphase Moonshine Gold, is not the product of a ChatGPT prompt entered by a Swatch exec. Maybe it said “What should the next entry in our never ending profit squeezing machine that is the MoonSwatch collection be called?” I can imagine an artificial intelligence suggesting something as silly, and also reminding the good people at Swatch that blue, and gold, and Snoopy are all very critical design characteristics that should be included. Honestly, I hope AI is the culprit. I’d hate to think that human beings at a brand that I hold in such high regard are responsible for such a shallow mismatch of buzzwords and incoherent thematic elements. Let’s take stock of what we’re looking at here. This is a Bioceramic, quartz MoonSwatch much like all the others. It follows the original Earthphase model from last year and includes not just a moonphase complication, but an “Earthphase” that depicts the “phase” of the earth as seen from the moon. Useful? No. Whimsical? Perhaps. There are a lot of little details though that are a bit of a grab bag of prior elements of MoonSwatches and Speedmasters of the past. Most notably, Snoopy and Woodstock are depicted right on the dial, watching the cosmic dance play out in front of them. The moons on the moonphase indicator are MoonShine gold plated. The graphical inspiration for the moonphase complication is the...
The year was 1985, and there was something in the air that everyone seemed to be tapping into. It was a time of flying DeLoreans and Breakfast Clubs, of Simple Minds and Talking Heads. It was the era of Knight Riders and Airwolves, where P.I.s and vice cops drove Ferraris. Everyone seemed to be chasing the same thing-a quest for cool. And amid all of that, Citizen created a sledgehammer of a dive watch, in ana-digi form and with the world’s first electronic depth sensor. It was the age of Aqualand. With the first wave of dive computers on the horizon, Citizen asked a bold question: how do you create the most sophisticated and useful dive watch in the world, one that still wears like a daily, walk-of-life analog timepiece? The answer was the original Aqualand. Its unmistakable silhouette, anchored by an asymmetrical case and a protruding depth sensor, may as well have come straight out of an ’80s prop master’s imagination-an electrified vision of futurism and function. The post The Citizen Promaster Aqualand, Reliving the ’80s, and the Windup in a Lake That Didn’t Go to Plan appeared first on Worn & Wound.
Monochrome
In a challenging environment for the watch industry, Swatch Group, the Swiss powerhouse owner of brands such as Omega, Longines, Tissot and Breguet, reported sales of CHF 3,059 million for the first half of 2025, representing a decline of 7.1% at constant exchange rates and 10.4% on a comparable basis. The operating profit dropped to […]
Teddy Baldassarre
Earlier this year we saw Swatch and Omega come together to release the fresh and unexpected MoonSwatch 1965, which paid direct homage to the 60th anniversary of the Speedmaster’s NASA flight qualification in – you guessed it – 1965. Today we are returning to a late 2024 release from Omega that took things back a bit further: three years, to be exact. I am referring to the “First Omega in Space,” a watch which harkens back to - congratulations, you guessed it again! - the first Omega to go into space. The year was 1962, the astronaut was Wally Schirra, and the Speedy reference was the 2998. In 2012, Omega launched the first “First Omega in Space,” henceforth referred to as the FOIS. In fact, I will refer to the 2012 version, with its black dial, as the FOIS 1. Omega launched the FOIS II in October of 2024 amid an absolute firestorm of buzzy releases. The release revived the model line which had lay dormant for about four years and brought it back with gusto. Today, we go hands-on with the current generation of the FOIS. First Omega In Space Case and Bracelet I had the chance to spend some time with this watch, one which I considered to be Omega’s best release of 2024 (yes, over the white-dial Speedy). The thing that really cemented that idea for me was the flat-link bracelet, an option not available on the FOIS 1. Putting this watch on, with its 39.7mm case diameter (consistent with the Ref. 2998), its straight lugs (standard Speedy lugs are twisted), ...
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Fratello
Some days, you just feel like not adhering to the rules, right? I have to say, I’m quite a goody-goody, and I don’t break the rules that often. When I do, though, it feels kind of good and gives me a kick. The best example is when I run a red light on my bicycle […] Visit Live Life On Your Terms With Swatch’s New No Rules Collection to read the full article.
Fratello
Well, well, well… It appears that Certina isn’t standing still and allowing microbrands to have all the fun with color. The new DS-X GMT collection consists of five new models. One visited us at Fratello HQ, and it marks a real departure for Certina and the Swatch Group in general. Gear up for fun, affordable, […] Visit Hands-On With The Colorful New Certina DS-X GMT to read the full article.
Fratello
In 1985, Citizen revolutionized the world of dive watches by introducing the Aqualand. Among the standout features of this then-state-of-the-art dive tool were the multifunctional digital display and built-in electronic depth gauge. The latter gave the watch its distinct shape, with the depth sensor’s hardware element protruding from the left side of the case. The […] Visit Citizen Celebrates 40 Years Of The Aqualand With A Limited Edition Of The Depth-Gauge Diver to read the full article.
Two Broke Watch Snobs
Discover the new Blancpain x Swatch Bioceramic Scuba Fifty Fathoms 'Green Abyss'-a $400 automatic dive watch dropping June 7, blending playful design with mechanical credibility.
Teddy Baldassarre
The origin of Blancpain x Swatch is the story of two vastly different watchmakers. One is the oldest watch brand in the world, in existence since 1735, and renowned for making some of the most high-end luxury timepieces in the industry, regularly carrying prices of thousands or even tens of thousands of dollars. The other traces its origins only to the 1980s and made its name by producing plastic-cased, mass-market fashion watches for youthful consumers at average prices around $300. Through a convoluted series of events arising from watch-industry upheavals in the late 1990s and early 2000s, the newbie department-store brand bought the historical prestige brand, making it part of a modern-day Murderers Row of legacy watchmakers within what is now known as the Swatch Group. Both brands continued to do what they did best, and never did their efforts really intersect. Blancpain has adhered to its philosophy of never, in its almost-300-year history, making a watch with a quartz movement. Swatch, by contrast, was the brand that brought quartz into the mainstream of Swiss watchmaking in the first place, and still uses quartz movements in most (but not all) of its voluminous output of watches. But the watchword (no pun intended) of the 21st Century timepiece industry seems increasingly to be, Never Say Never. The Omega x Swatch MoonSwatch (Obviously) Omega x Swatch MoonSwatch "Mission On Earth" In 2022 came a scenario that was somehow both unthinkable and inevitable at the same ...
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