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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
The Nine Most Affordable Omega Watches For Men In 2026 Teddy Baldassarre
Omega Apr 21, 2025

The Nine Most Affordable Omega Watches For Men In 2026

The continuing white-hot popularity of the “MoonSwatch” models - a collaborative project between mass-market Swatch and luxury-market Omega - has likely sparked the interest of a whole new generation of young watch enthusiasts, not only in the iconic Speedmaster Professional but in the Omega brand overall. If you’re among the cohort that just might be ready to own an honest-to-goodness Omega rather than a Swatch-made replica (albeit a really cool one), the good news is that getting in on the ground floor of one of the world’s most collectible watch brands is not as high as one might expect - at least considering the accolades it receives from knowledgeable and well-heeled watch connoisseurs. In this latest installment of our “Price of Admission” series, we seek out the most attainable, entry-level pieces in every Omega collection.  CONSTELLATION: The contemporary Constellation family traces its design lineage to two distinctly different vintage ancestors - the cult-classic original model from the 1950s (which introduced the iconoclastic “pie pan” dial) and the influential revamp in the 1980s (which contributed the engraved, scalloped bezel and parallel “claws” on the case sides). The Constellation, which falls somewhere between everyday dress watch and retro conversation piece, is available in several sizes and with several different movements: a 36mm steel model on a bracelet, with the quartz Caliber 4564, can be yours for just $3,000. The 41m...

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Introducing – The New Union Glashütte Noramis Date Sport and Noramis Chronograph Sport Monochrome
Union Glashütte Apr 8, 2025

Introducing – The New Union Glashütte Noramis Date Sport and Noramis Chronograph Sport

Union Glashütte, now part of Swatch Group, marks its birth in 1893 when Johannes Dürrstein founded the Uhrenfabrik Union in the heart of Germany’s watchmaking region. Balancing vintage and modern elements with appealing designs and a reasonable price-to-quality ratio, nowadays the brand receives proper attention with releases like last year´s Noramis Chronograph Sport with its […]

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Introducing – A New Grey Colourway for the Union Glashütte Belisar Chronograph Monochrome
Union Glashütte Mar 24, 2025

Introducing – A New Grey Colourway for the Union Glashütte Belisar Chronograph

Union Glashütte, a brand owned by the Swatch Group, is known for crafting reliable timepieces that blend emotional appeal with good value. One of the notable collections is the Belisar Chronograph series, which combines retro inspiration with modern performance and design. The latest addition to this lineup stays true to the specifications of its predecessors. […]

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Meet MoonSwatch #31 - The Mission To The Pink Moonphase Fratello
Omega Mar 22, 2025

Meet MoonSwatch #31 - The Mission To The Pink Moonphase

Not even a month ago, I wrote an article about the new Speedmaster MoonSwatch 1965. That was the 30th iteration of this collaboration between Swatch and Omega. Now we’ve got the next one, number 31, the Mission To The Pink Moonphase. Those who followed the press conference on Swatch Group’s annual results could have seen […] Visit Meet MoonSwatch #31 - The Mission To The Pink Moonphase to read the full article.

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A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns Fratello
Certina Mar 13, 2025

A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns

Two days ago, we attended an event called Watch Valley. It’s set up annually by Swatch Group brands like Tissot, Rado, and Certina to show their novelties to retailers and the press - kind of like a mini Baselworld. This year, Mido was there for the first time as well. We were expecting to see […] Visit A Hands-On Introduction To The All-New Mido Multifort 8 Two Crowns to read the full article.

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Introducing: The Bulova Snorkel Collection With Hybrid Ceramic Cases And Tropical Colors Fratello
Citizen Group Jan 14, 2025

Introducing: The Bulova Snorkel Collection With Hybrid Ceramic Cases And Tropical Colors

After Swatch’s Speedmaster MoonSwatch and Scuba Fifty Fathoms collections, we were waiting for the next Swatch Group classic to undergo a Bioceramic metamorphosis. But now it looks like Citizen Group is entering the competition with its new Bulova Snorkel collection. The inspiration for these Hybrid Ceramic watches comes from the brand’s iconic Oceanographer Snorkel, nicknamed […] Visit Introducing: The Bulova Snorkel Collection With Hybrid Ceramic Cases And Tropical Colors to read the full article.

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Long-Term Review: One Month With The Breguet Type XX Chronographe 2067 In Steel Fratello
Breguet Type XX Chronographe 2067 Dec 26, 2024

Long-Term Review: One Month With The Breguet Type XX Chronographe 2067 In Steel

One perk of being a writer in this industry is the opportunity to wear some nice and sometimes exquisite watches. They don’t always have to be expensive watches to make an impact. For example, I remember trying the new Swatch What If Break Free collection a few months ago. Despite it being so far from […] Visit Long-Term Review: One Month With The Breguet Type XX Chronographe 2067 In Steel to read the full article.

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W Worn & Wound
Worn & Wound
Christopher Ward Bel Canto Classic Nov 10, 2024

A Week in Watches Ep. 93: Tudor Answers our Prayers and the Bel Canto Plays On

We return to the newness on episode 93 of A Week in Watches. There have been a lot of very interesting releases in the last few weeks, ranging from new versions of popular watches to new complications from unexpected sources. The episode begins by looking at the Christopher Ward Bel Canto Classic, a neo-traditional take on the brand’s runaway hit. Following this, we leave Earth to discuss the Omega x Swatch MoonSwatch Mission to Earth Phase. Yes, it’s another MoonSwatch, but this one does something no other watch has done before. Afterward, we discuss the new Tudor Pelagos FXD GMT. The first Pelagos GMT from the ever-popular brand, it brings the FXD back to its military roots. Finally, we talk about some new Seiko Prospex divers that, to be frank, have us altogether confused. This week’s episode is brought to you by the Windup Watch Shop, where the all new the Timex X Worn & Wound WW75 V3 is now available. Limited to 500 per color and priced at $239, these fun, colorful watches were inspired by the end of summer and a desire to keep it going. Pick one up today at Windup Watch Shop. The post A Week in Watches Ep. 93: Tudor Answers our Prayers and the Bel Canto Plays On appeared first on Worn & Wound.

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Introducing – The Union Glashütte 1893 Johannes Dürrstein Edition Moon Phase in Rose Gold Monochrome
Union Glashütte Oct 23, 2024

Introducing – The Union Glashütte 1893 Johannes Dürrstein Edition Moon Phase in Rose Gold

In 1893, Johannes Dürrstein, a distributor for A. Lange & Söhne, founded his own watchmaking business, which eventually evolved into what we now know as Union Glashütte. Today, the Swatch Group-owned brand is famous for keeping the traditions and aesthetics of Saxon watchmaking, offering a range of competitively priced models across seven collections. The 1893 […]

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First Look – The Rose Gold & Steel Union Glashütte Belisar Chronograph Moon Phase Monochrome
Union Glashütte Oct 21, 2024

First Look – The Rose Gold & Steel Union Glashütte Belisar Chronograph Moon Phase

German entrepreneur Johannes Dürrstein opened a manufacture in Glashütte in 1893 to produce quality Glashütte watches at significantly lower prices than other manufacturers in town. Closed in 1933 and acquired by Swatch Group in 2000, Union Glashütte is proud of its Saxon watchmaking heritage and sticks to the founder’s policy of competitive prices. One of […]

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First Look – The Hamilton Khaki Navy Scuba 40mm, now with a Cool Red Bezel Monochrome
Hamilton Khaki Navy Scuba 40mm Oct 15, 2024

First Look – The Hamilton Khaki Navy Scuba 40mm, now with a Cool Red Bezel

While widely known for its countless apparitions on the silver screen and its military-inspired watches, Hamilton, once an American brand now under the umbrella of the Swatch Group, also carries a rather serious range of aquatic-oriented watches. Sitting alongside the high-performance Frogman and BeLOWZERO collections is the Khaki Navy Scuba, a classic dive watch with […]

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Hands-On: the Longines Spirit Zulu Time Titanium Worn & Wound
Longines Spirit Zulu Time Titanium Sep 19, 2024

Hands-On: the Longines Spirit Zulu Time Titanium

Longines, somehow, still feels slept on to me. In the hierarchy or Swatch Group brands, they sit in a place where they really should be insanely popular with enthusiasts and the mass market alike, but somehow they often feel like a brand struggling to break into the wider conversation. To be fair, I have no idea about the relative commercial success Longines has experienced over these last few years – it’s quite possible that everyone at Longines and Swatch are quite happy with their performance. Anecdotally, though, I just don’t see them on wrists very often, either at local neighborhood watch meetups, or in the wild. And that’s kind of a shame, because whenever I actually spend time with a Longines watch, I come away feeling impressed. I’ve long held that they do vintage reissues better than just about anyone. Whoever has the job of raiding the archives and picking watches to resurface from the brand’s long history has impeccable taste, and an innate understanding of the watches that hit the center of the Venn Diagram covering “aesthetically interesting” and “historically important.” They’ve done a great job of telling the brand’s story with a string of excellent heritage releases.  But Longines is too big, of course, to just release vintage inspired watches, so in a moment a few years back when it was clear that the heritage gravy train wasn’t going to run forever, they introduced the Spirit collection. An entirely new line, the Spirit watches...

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The Mido Ocean Star Decompression Timer Gets the All-Black Treatment SJX Watches
Longines Mido’s latest Aug 20, 2024

The Mido Ocean Star Decompression Timer Gets the All-Black Treatment

Mido once again turns to its popular vintage remake with the all-black Ocean Star Decompression Timer 1961. The latest in a considerable number of iterations of the model, the new Ocean Star stays faithful to the original in outline and features a trademark multicoloured decompression table on the dial. One of the smaller and less prominent brands in the Swatch Group stable that includes Omega and Longines, Mido’s latest is a limited edition of 1,961 pieces to celebrate the 80th anniversary of the Ocean Star model. Initial thoughts Vintage reissues are common enough they have become cliché, especially in this price segment. The Ocean Star Decompression Timer 1961 has arguably been iterated too often, each time in slightly different colourway, so the new version isn’t all that novel. That said, it is affordably priced – retail is US$1,480 – and boasts an original design thanks to the decompression scale on the dial. Additionally, this version with its black-PVD coated finish stands out against earlier variants with stealthy aesthetic that creates more contrast with the colourful dial. At the same time, the ETA calibre inside has higher specs than most movements in this price segment, a result of Mido’s parent also owning ETA. Stealthy thetics The stainless steel case measures 40.5 mm in diameter and 13.4 mm high, which give it the proportions of a modern watch despite the retro styling. The crystal is domed “glass box” style to mimic the PlexiGlas of the vint...

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The New Bioceramic MoonSwatch Mission To The Super Blue Moonphase Is Available Starting Today Fratello
Aug 1, 2024

The New Bioceramic MoonSwatch Mission To The Super Blue Moonphase Is Available Starting Today

The news of the MoonSwatch Mission to the Super Blue Moonphase has been out for a couple of weeks. This latest addition to the MoonSwatch lineup is the third of the Mission to the Moonphase models. It will be available until the full blue moon on August 19th. With this short sales window, Swatch is […] Visit The New Bioceramic MoonSwatch Mission To The Super Blue Moonphase Is Available Starting Today to read the full article.

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Business News: Swatch Groups Profit Sinks and Inventories Grow SJX Watches
Blancpain stand out Jul 16, 2024

Business News: Swatch Groups Profit Sinks and Inventories Grow

The owner of brands like Omega and Longines, the Swatch Group just announced its results for the first half of 2024. The half-year numbers crystallised a slowdown that the watch industry has felt since late 2023. Revenue was down 14.3% to CHF3.44 billion, while operating profit plunged 70% to just CHF204 million, giving the group an operating margin of just 5.9%, compared to 17.1% from a year earlier. According to Swatch, the fall in revenue was “triggered by the sharp drop in demand for luxury goods in China (including Hong Kong SAR and Macau SAR)”. At the same time, wholesale sales fell over 10%, indicating that third-party retailers are ordering less watches from the group’s brands, which in turn indicates the retailers’ pessimism for the short- and medium term. Swatch also explained the poor results by noting the group did not “make any redundancies… [and] maintaining all production capacities and not laying off qualified staff”. This was done so that “the Group [will] recover more quickly and benefit more significantly from the next upswing.” The progressively weakening positions of each of the group’s brands relative to the competition – marques like Breguet and Blancpain stand out in this regard – imply this might be overoptimistic. Notably, Swatch stated “the Swatch brand bucked the negative trend” thanks to the bestselling MoonSwatch, but this was not (and will not) be sufficient to help the rest of the group given the low value of Swat...

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First Look – The Union Glashütte Noramis Chronograph Sachsen Classic 2024 Monochrome
Glashütte Original Union Glashütte represents Jul 15, 2024

First Look – The Union Glashütte Noramis Chronograph Sachsen Classic 2024

Together with sister-brand Glashütte Original, Union Glashütte represents the German side of the Swatch Group. Positioned as an attainable luxury watchmaker, delivering excellent quality for the price, Union is steadily growing and continues to bring fresh, appealing new models to the market. The latest in line is a handsome chronograph with vintage vibe and linked […]

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