Recapping the G-SHOCK Showroom Takeover Kick-Off Event at Windup Watch Shop
From September 18th through the 21st, the Windup Watch Shop showroom in Brooklyn hosted something a little different: a full takeover by G-SHOCK, along with Casio, Edifice, and Pro Trek. Over four days-and especially during Thursday night’s kick-off-the space buzzed with enthusiasts, collectors, and the digital-watch curious, all eager to get hands-on with the toughness, design, and community spirit that have made G-SHOCK a cultural icon. Our Brooklyn-based Windup Watch Shop showroom was fully reimagined for the event. In addition to our usual selection, visitors found an expanded lineup of watches, from core staples to the latest releases, available at special showroom-only pricing. Just as important, G-SHOCK brought more than product. Brand representatives were on hand throughout the takeover, sharing stories, answering questions, and even running the drop-test machine-a live demo proving that “Absolute Toughness” isn’t just a tagline. The Thursday evening kick-off set the tone for the entire weekend. Sushi, Japanese treats, and drinks kept the atmosphere relaxed while a giveaway and exclusive G-SHOCK swag added to the excitement. Both G-SHOCK and Worn & Wound teams mingled with the crowd, sparking conversations, encouraging hands-on time, and comparing their Squares, Mudmen, CasiOaks and more. A true highlight of the night was the wrist-shot station. With Worn & Wound’s staff photographer capturing attendees’ G-SHOCKs in action, the first hour turned i...
Fratello
