SJX Watches
Unboxing the G-Shock Dream Project ‘Pure Gold’ in 18k Yellow Gold
Preposterous, outrageous, and very, very cool, the G-Shock Dream Project ‘Pure Gold’ G-D5000-9JR was announced last year. The watch cost US$70,000 – about the same as a Patek Philippe ref. 5172G chronograph or a Voutilainen Vingt-8 in steel – which was a shocker. But with only 35 made, the Dream Project sold out faster than you can say DW-5000. Though the watches were allocated to clients via ballot in May 2019, the first watch was only delivered in January 2020, with the rest of the watches trickling out at a gradual pace until late 2021 when the final watch will be completed. The very first watches were delivered to retailers in Japan, but one recently arrived in Singapore, the only one sold in the city state. Most countries only got one, with very large markets like the United States getting two, and the rest going to Japan. Gold and iron Made entirely of 18k yellow gold – it weighs 297 g or about 10 oz – the Dream Project was first exhibited at Baselworld 2015 as a concept watch. According to watch magazine Chronos Japan, the idea for a gold G-Shock came from Yasuyuki Iima, the president of Eye Eye Isuzu, a noted watch retailer. His suggestion led to G-Shock inventor Kikuo Ibe embarking on a “dream project” – the solid-gold G-Shock. The watch took five years to make it to market primarily because of the challenge in making it as shockproof as a standard G-Shock – basically the watch’s functionality has to survive being thrown out a third-storey ...
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