Opinion: Daniel Craig, the Olympics, and that Mystery Seamaster
Did you watch the Olympic Games over the past two weeks? There’s a good chance you did: it’s been widely reported that ratings for the Paris Games were up across the board, with upwards of 30 million people tuning in to NBC’s coverage each night across all platforms, including the Peacock streaming app, which seemed to finally find its groove this year after a clunky experience in Tokyo three years ago. Even if you didn’t catch the big events night to night, just an occasional glance at coverage would have made it crystal clear who the timing sponsor for the Olympics was. While no one doubts that the Olympics are all about the athletes, it’s an enormous event for Omega (and a slew of other Olympic corporate partners). Omega branding is everywhere, and why wouldn’t it be? Their contributions to the Olympic experience are genuinely important and factor into every timed competition. But rather than Omega’s timing prowess, another story dominated the brand’s Paris Olympic story. Last week, Daniel Craig, formerly the actor who played James Bond, currently the actor who plays Benoit Blanc, was spotted taking in the games wearing a watch that was both familiar and…not. As has been covered widely across the watch internet, Craig was photographed wearing an Omega Seamaster Professional that doesn’t currently exist in the brand’s catalog. It would appear to have a black dial and no date, a configuration that many enthusiasts would certainly be interested in. ...
Time+Tide
