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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

The TAG Heuer Formula 1 offers bright, colourful retro fun Time+Tide
TAG Heuer Formula 1 offers bright Sep 22, 2022

The TAG Heuer Formula 1 offers bright, colourful retro fun

You’ve just watched Alain Prost win the first of his four Formula 1 championships, yet your colourful little Swatch that’s been all the rage recently doesn’t quite satisfy your racing enthusiast heart. Naturally, TAG Heuer come to your rescue with their array of funky, plastic-bezelled and fibreglass-cased Formula 1 pieces just the following year. The … ContinuedThe post The TAG Heuer Formula 1 offers bright, colourful retro fun appeared first on Time+Tide Watches.

The Hamilton Khaki Navy Scuba Syroco celebrates a boat set to break the sailing speed record Time+Tide
Hamilton Khaki Navy Scuba Syroco Aug 31, 2022

The Hamilton Khaki Navy Scuba Syroco celebrates a boat set to break the sailing speed record

Hamilton is no stranger to daring exploits, whether that be in the sea, skies or the silver screen. Last year, the Swatch Group member announced their partnership with Syroco, a company looking to create a wind-powered vessel capable of reaching tremendous speeds while sailing across the water. Fast-forward to now and Syroco has developed their … ContinuedThe post The Hamilton Khaki Navy Scuba Syroco celebrates a boat set to break the sailing speed record appeared first on Time+Tide Watches.

The new Breguet Classique 7337 and Classique Dame watches Time+Tide
Glashütte Original Aug 30, 2022

The new Breguet Classique 7337 and Classique Dame watches

The Swatch Group is full of top-notch brands: Omega, Longines, Blancpain, Glashütte Original and more. But arguably the brand under their umbrella with the most grace and gravitas is Breguet. With an unapologetically classic, time-capsule aesthetic, truly engined-turned dials, and handsome calibres, Breguet’s Classique collection is a must visit in the metal at your local … ContinuedThe post The new Breguet Classique 7337 and Classique Dame watches appeared first on Time+Tide Watches.

Could this be the future of the Powermatic 80? Time+Tide
Tissot it can now be Aug 18, 2022

Could this be the future of the Powermatic 80?

If you spend any time reading Time+Tide, or are generally interested in the entry-level luxury end of the market, you would’ve undoubtedly come across Swatch Group’s class centurion – the Powermatic 80. Initially manufactured as an evolution of the ETA 2824, and exclusively for Tissot, it can now be found in virtually every Swatch Group … ContinuedThe post Could this be the future of the Powermatic 80? appeared first on Time+Tide Watches.

It’s official: Speedmaster sales up 50% in the wake of the MoonSwatch collaboration Time+Tide
Jul 14, 2022

It’s official: Speedmaster sales up 50% in the wake of the MoonSwatch collaboration

There is little mystery about the seismic impact of the MoonSwatch on Swatch sales. The brand can simply not make enough of them, and despite grumblings about accessibility and lack of an online sales option, demand is still red hot. The bigger question that’s emerged is, what impact will the MoonSwatch have on sales for … ContinuedThe post It’s official: Speedmaster sales up 50% in the wake of the MoonSwatch collaboration appeared first on Time+Tide Watches.

Marketing guru explains why the MoonSwatch was a genius co-branding move Time+Tide
Omega Apr 9, 2022

Marketing guru explains why the MoonSwatch was a genius co-branding move

Last week at Watches & Wonders, I suspect that the watch that was discussed most regularly and with most animation wasn’t even released at the show. Countless times over dinners or drinks, I heard the subject of the MoonSwatch pop up and everyone had an opinion on the shock collaboration between Omega and Swatch. Some … ContinuedThe post Marketing guru explains why the MoonSwatch was a genius co-branding move appeared first on Time+Tide Watches.

A month on the wrist with the Tissot PRX Powermatic 80 – an integrated bracelet wristwatch for the people Time+Tide
Tissot PRX Powermatic 80 – Jul 6, 2021

A month on the wrist with the Tissot PRX Powermatic 80 – an integrated bracelet wristwatch for the people

The relationship between the Swatch Group and Tissot brings a host of benefits to the table. As the powerful parent company, the Swatch Group can deliver enviable command over economies of scale and a direct line to movement manufacturing with ETA. Being able to tap into such mighty resources enables Tissot to react quickly to … ContinuedThe post A month on the wrist with the Tissot PRX Powermatic 80 – an integrated bracelet wristwatch for the people appeared first on Time+Tide Watches.

VIDEO: The Mido Ocean Star Tribute is a rugged diver that punches well above its pay grade Time+Tide
Mido Jun 11, 2021

VIDEO: The Mido Ocean Star Tribute is a rugged diver that punches well above its pay grade

Mido are an oddity in the watch world. They’re not a mega-brand, being a subsidiary of Swatch Group towards the affordable end of the ladder, yet they still manage to be one of the few brands whose limited-edition releases can sell for well over their original retail price, as seen with the Ocean Star Decompression … ContinuedThe post VIDEO: The Mido Ocean Star Tribute is a rugged diver that punches well above its pay grade appeared first on Time+Tide Watches.

Svend Andersen Marks 40 Years with the Jumping Hours Platinum SJX Watches
Jun 9, 2021

Svend Andersen Marks 40 Years with the Jumping Hours Platinum

Andersen Genève turned 40 in 2020 – making the brand one of the longest-established independent watchmakers in Switzerland. The brand is, in fact, a pioneer in the field. Founder Svend Andersen, an octogenarian who was born in Denmark but moved to Switzerland in 1963, set up the AHCI in 1985 alongside Vincent Calabrese. Andersen Genève is best known for inventive and novel complications, often built as a module to be added onto a base movement, such as the secular perpetual calendar that needs no adjustment even after centuries – but on an ETA base calibre. Many of the brand’s creations are hand-made, bespoke timepieces built to the client’s specifications. The brand commemorated its 40th anniversary with four models that encapsulate its historical specialties, a diamond-set, Louis Cattier-style world time, a collaboration with Konstantin Chaykin that combines the Russian watchmaker’s Joker display with an automaton on the back, and a jumping hours. The final watch in the anniversary quartet is the first in platinum, the Jumping Hours 40th Anniversary with a 21k-gold dial engine turned by hand. Initial thoughts The Jumping Hours is charming in both design and construction, but for the fact that it is the brainchild of a pioneer independent watchmaker. Save for the case material, the new Jumping Hours is identical to its rose gold predecessor, so it’s not particularly novel. But the guilloche blue dial works exceptionally well with the white-metal case, mak...

Swatch Goes Green with Big Bold in Plant-Based Plastic Composite SJX Watches
Swatch May 11, 2021

Swatch Goes Green with Big Bold in Plant-Based Plastic Composite

Having introduced the oversized Big Bold in bright, funky iterations such as the Jelly Fish Neon, Swatch is now going minimalist – and green – with the Big Bold Bioceramic. Clad in solid, pastel colours, the Big Bold Bioceramic is clean and coherent. Though simple, it manages to be interesting in both style and materials. The open-worked dial reveals some of its mechanics, while the case is composite of ceramic and plastic made from plant matter. Initial thoughts For those who appreciate the bold presence of large watches like the Royal Oak Offshore, the Big Bold is a lot of fun at a far more accessible price. So when the Big Bold was launched a few years ago, I very much liked the idea of a 47 mm plastic watch. But I found the earlier iterations to be at either extreme – too funky or too plain. The latest version, however, lands in the sweet spot for me. Vibrant in colour – especially in “power pink” or sky blue – but pared back in design, the new Big Bold also has an open-worked movement that’s intriguing despite being quartz. And the new “bio-sourced” material also adds to the appeal, as does the fact that it only costs a bit over US$100. The Big Bold is ergonomic, despite the seemingly massive diameter. With almost non-existent lugs, its lug-to-lug span is a mere 44.8 mm, a length more commonly found on watches with a diameter of around 36 mm. Despite the wide case, it wears well on most wrists, without a significant overhang on either side of the w...

300 Years Of Jaquet Droz – And The Brand Is Just Warming Up! Quill & Pad
Jaquet Droz May 6, 2021

300 Years Of Jaquet Droz – And The Brand Is Just Warming Up!

What appeals to Elizabeth Doerr about Jaquet Droz is that within the Swatch Group's 190 separate companies (including 18 marques), the brand operates very much like an independent watchmaker and its artful timepieces reflect this. Here she goes deep into the history of one of the Swatch Group's oldest brand names, celebrating the 300 years since the birth of its founder.

Swatch celebrates Aboriginal culture with Nations of Australia Watch Time+Tide
Swatch Apr 21, 2021

Swatch celebrates Aboriginal culture with Nations of Australia Watch

There are approximately 500 different First Nations Peoples in Australia, each with its own rich history, language, customs and artistic tradition. This is a mind-boggling fact little known or appreciated outside of Australia. Indeed, the cultural heritage of Australia’s Aboriginal and Torres Strait Islander Peoples is one of the oldest in the world, stretching unbroken … ContinuedThe post Swatch celebrates Aboriginal culture with Nations of Australia Watch appeared first on Time+Tide Watches.

Fight, fight, fight: Why Apple and Swatch hate each other so much Time+Tide
Swatch Apr 17, 2021

Fight, fight, fight: Why Apple and Swatch hate each other so much

Sometimes a professional rivalry gets personal. Grievances build up, eyes narrow and suddenly it all explodes into a fireball of drama and animosity. Something like that is now raging between Apple and Swatch in a long-running feud that, from the outside at least, seems petty, vindictive and wildly entertaining.   The two companies just keep … ContinuedThe post Fight, fight, fight: Why Apple and Swatch hate each other so much appeared first on Time+Tide Watches.

WatchBox Commentary On Hodinkee Takeover Of Crown & Caliber And State Of The Pre-Owned Market Quill & Pad
Mar 20, 2021

WatchBox Commentary On Hodinkee Takeover Of Crown & Caliber And State Of The Pre-Owned Market

In 2020/2021, the pre-owned landscape has experienced a seismic shift called consolidation, led by the acquisition of online vintage and pre-owned dealer Analog/Shift by Watches of Switzerland in late 2020 and more recently Hodinkee purchasing Crown & Caliber. Elizabeth Doerr converses with pre-owned watch specialist WatchBox's CEO Justin Reis for views on the Hodinkee takeover and the current pre-owned market.

Swatch and MoMa Debut Special Edition Collection SJX Watches
Swatch Feb 23, 2021

Swatch and MoMa Debut Special Edition Collection

Translating works of art into eminently affordable and wearable timepieces has long been a Swatch speciality, since the brand’s founding in fact. More recently, Swatch worked with the Keith Haring Foundation on a Mickey Mouse-themed collection. And its latest venture is a tie up with the Museum of Modern Art (MoMA). Swatch X MoMA is a collection of nine watches, each featuring paintings from the collection of the New York institution. Six watches will be available globally, either singly or as a limited-edition set, with the balance being customisable via the Swatch X You platform. The carefully curated selection of artwork spans the 20th century – save for Van Gogh’s The Starry Night of 1889 – creating a line up of watches that are each vastly distinct in style, and also in size, making each model unique. From left: The Dream; The Starry Night; The City and Design, The Wonders of Life on Earth, Isamu Kurita; New York; Composition in Oval with Color Planes 1; and Hope, II Initial thoughts Swatch x MoMa was launched virtually by a team drawn from both the watchmaker and museum – their passion and knowledge as they related the stories behind the project amazed me. Despite being extremely affordable watches, it is clear that a tremendous amount of passion and collaboration went into the development of the watches. And the result is rightly compelling. The entire watch, and not merely the dial, is the canvas, creating a flow of colour from end to end. But the pa...