WatchAdvice
Has The New Seiko 5 Supercars Hit An Apex? (Hands-On)
Seiko and Supercars Australia hit the road again with a brand-new limited edition for 2025! But can it keep the pace, or will it fall behind? Let’s find out! What We Love: Hot colourway and design inspiration Accessible price and wearability for most Love to see another Australian exclusive! What We Don’t: Seiko straps are always stiff Bezel far too easy to turn How ‘limited’ should a ‘limited edition’ be? Overall Rating: 7.75/10 Value for Money: 8/10 Wearability: 8/10 Design: 8/10 Build Quality: 7/10 I think it’s fair to say that Seiko has been on quite a roll this year. It’s been a turbulent time for the watch industry, given how both the Swiss and German markets are faring under economic circumstances. But the horological ‘Beast from the East’ just keeps getting better and better. You might think this comes from behind a pair of rose-coloured glasses; After all, we at Watch Advice are passionate advocates for the Japanese powerhouse. But if you don’t want to hear it from us, try Seiko themselves. According to the brand’s 2025 Q2 report, their 2024 Financial Year (April 2024 – March 2025) saw their net global watch sales swell by nearly 12%. An impressive feat, especially considering that the Swiss Federation of the Watch Industry (FHS) reported a near 3% decline in Swiss watch exports in 2024. Seiko And Watch Advice Team Up For An Amazing Collector Night But of course, these triumphs aren’t just because people suddenly decided to buy Seik...