Apr 2, 2026
Titanium and Fresh Colorways Collide as Straum Expands Its Jan Mayen Arctic Collection with a New Limited Edition Capsule and Permanent Pieces
Today, two of Straum’s core concepts come alive in a new twist on the Jan Mayen Arctic collection, now in titanium for the first time in addition to stainless steel. The four original colors, in both titanium and stainless steel, now become part of the brand’s permanent catalog. Plus, there’s the debut of an entirely new dial colorway. Last year, we saw the expansion of the brand’s offerings with the classic Jan Mayen design rendered in lightweight titanium as well as the unveiling of four thoughtful and stunning Arctic dials. By now, you probably well know I’m a sucker for a mesmerizing dial design, especially one with a story and deeper meaning behind it. The brand’s limited edition capsules of Arctic dials tick all those boxes. The inspiration draws from Straum’s Norwegian roots with a subtle and abstract interpretation of the country’s natural beauty through intentional use of texture and color to elicit the feeling of the landscape rather than something too literal. We’ve previously seen four editions, each handsome in their own right: one reflecting the bold hues of the Aurora sky; one called Alpine Glow, fading from the crisp blue frost of the mountains fading to a light pink sunset; Meltwater Teal, which quite literally mimics a waterfall cascading down the dial thanks to the perfect execution of ombre white to teal; and lastly, the most understated among the bunch called Tundra Brown with a bronze tone. In addition to a new metal – swapping tit...