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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

Wiki · Guide
The Quartz Astron Launch Seiko

Christmas Day 1969: Seiko launches the world\'s first quartz wristwatch and detonates the Swiss watch industry.

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Seiko 5 Sports Honda Motocompo Limited Edition: Scooter Yellow in 36.4mm

Eight thousand pieces. One very specific shade of yellow. Seiko and Honda celebrate the Motocompo's 45th anniversary with a watch that's hard to ignore.

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Limited Edition Seiko Turtle HBB002: PADI's 60th in Sunburst Blue

Seiko's Prospex Turtle HBB002 marks PADI's 60th anniversary. Electric sunburst blue dial, ceramic bezel insert, 200m water resistance, an 8,000-piece run, and a €750 price tag that puts it squarely in the impulse-buy bracket for a real diver.

The Best JDM Seiko Watches And Their Modern Alternatives Teddy Baldassarre
Seiko Watches Feb 4, 2026

The Best JDM Seiko Watches And Their Modern Alternatives

As we all well know by now, the watch-collecting hobby can get hyper-specific. Today, I am wading into the weeds of one of the most highly specialized sub-genres of the Seiko collecting universe, that of Japanese Domestic Market pieces from the brand, which I will be referring to here on out as JDM Seikos. Down below, I’m going to walk you through, first and foremost, what the term JDM Seiko actually means, then get into the most universally coveted models, and similar watches that you can more easily find in the brand’s international repertoire. [toc-section heading="JDM Seikos vs. “Japanese-Made”Seikos"] Image: Provenance Watches Given that Seiko is one of Japan’s most significant and historic watchmakers, you might be asking, as you find yourself here in this section, “Seiko is a Japanese brand, so aren’t all Seikos Japanese-Made?” As with most things, the answer is not as straightforward as the question. If we were to base our answer on the framework dictated by the U.S. Trade Commission standards, any watch that has a movement assembled in Japan is good enough to be considered Japanese-made. This casts a pretty wide net. Japan, on the other hand, follows the more rigorous parameters set by the APEC (Asia-Pacific Economic Cooperation Forum). Based on APEC standards, a watch movement and dial components must be assembled in Japan to rightfully claim “Japanese Made” status. Across its catalog, if Seiko can rightly claim the “Japanese Made” label ...

Sunday Morning Showdown: Longines Ultra-Chron Classic Vs. King Seiko SJE089 Fratello
Longines Ultra-Chron Classic Vs King Feb 1, 2026

Sunday Morning Showdown: Longines Ultra-Chron Classic Vs. King Seiko SJE089

It’s that time of the week again - time for another Sunday Morning Showdown! This time, Jorg and Mike face off in a battle of vintage-inspired daily wearers. Jorg picked the Longines Ultra-Chron Classic, which honors the original Longines Ultra-Chron from 1967. Mike’s pick is the King Seiko SJE089, which was inspired by the classic […] Visit Sunday Morning Showdown: Longines Ultra-Chron Classic Vs. King Seiko SJE089 to read the full article.

A Look at the Timex Q Nebula, the Forgotten Pulp Fiction Watch Worn & Wound
Seiko pieces from Jan 29, 2026

A Look at the Timex Q Nebula, the Forgotten Pulp Fiction Watch

Turning on Quentin Tarantino’s 1994 masterpiece Pulp Fiction for the first time is a moment I’m sure many of us would like to relive. Among the many unexpected moments the film has to offer is a four-minute-long scene where Christopher Walken details the history of a Lancet trench watch and its unfortunate journeys through the human anatomy. The familial heirloom timepiece that Captain Koons passes down to his son, Butch, is often considered by watch buffs and film aficionados to be the true “Pulp Fiction watch” because of its inclusion in the iconic scene. I personally feel there’s another timepiece featured in the movie that should be in the running for that title as well (and no, I’m not talking about Harvey Keitel’s Gucci 3300M). The Timex Q Red Nebula never gets any clear-cut screen time, but for those keen-eyed viewers, it can be spotted on John Travolta’s wrist numerous times throughout the film. Several stories and blogs have been written about the history of the Lancet featured in the movie, but very little exists about this Timex Q in the watch space. Let’s change that, shall we? History of the Red Nebula  This model was advertised as the ref. 989502 in Timex catalogues, but quickly gained the far catchier Red Nebula moniker because of its dial from consumers upon release. When it initially launched in 1977, it featured a faceted mineral crystal, similar to those seen on Seiko pieces from that era. The 1978 release of this same model features a...

Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More Fratello
TAG Heuer Jan 23, 2026

Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More

Another Friday, another list! This week, we look at some of the most memorable watches created in collaboration with video game franchises. As most of you will know, gaming has grown into a massively successful global industry. As a result, there is a massive audience for watches connected to the many video games out there. […] Visit Fratello’s Top 5 Video Game Watches - Featuring Hamilton, Seiko, TAG Heuer, And More to read the full article.

Grand Seiko Brings Shibuya to Singapore SJX Watches
Grand Seiko Brings Shibuya Jan 22, 2026

Grand Seiko Brings Shibuya to Singapore

Grand Seiko’s flagship boutique in Singapore is host to Tokyo Time, an event designed to bring the vibrancy of Tokyo into the heart of Singapore. Thematically, the event focuses on the people of the world’s largest city experiencing the flow of time. As explained by Ida Idris-Low, Managing Director of Grand Seiko APAC, “Tokyo is defined by a beautiful intricacy – eight distinct districts moving in tandem, each with its own culture and cadence”. Ref. SLGH0055 White Birch in Kagurazaka. Image – Seiko Watch Corp / Gregory Harris In order to capture this, the brand enlisted New Zealand-based photographer Gregory Harris to shoot each watch in situ. The pop-up seeks to connect eight Grand Seiko watches to eight parts of Tokyo. For example, Mr Harris shot the Tentagraph ref. SLGC001 in Toyosu, a man-made island home to the world’s largest wholesale fish market. The Icefall ref. SBGH347 was paired with Roppongi, known for its museums by day and clubs by night. Ginza’s champion is the Evolution 9 U.F.A. Ice Forest ref. SLGB003 – Grand Seiko’s most significant launch of last year. Ref. SBGW301 in Daikanyama. Image – Seiko Watch Corp / Gregory Harris Hosted by Grand Seiko, Tokyo Time takes place from January 16-29 at the brand’s Marina Bay Sands boutique. The exhibition is free and open to the public without registration. For more information visit the dedicated page on Grand-Seiko.com.  

India Watch Weekend 2026 Happening in Mumbai SJX Watches
Grand Seiko but also independents like Jan 13, 2026

India Watch Weekend 2026 Happening in Mumbai

India Watch Weekend returns for the second time this year, underlining the growth of the luxury watch market in the country. While Indian clients have long been patrons of luxury watchmakers, many historically shopped outside the country in places like Dubai and London. Now clients are moving towards domestic consumption, explaining rising sales in-country and events like India Watch Weekend. India Watch Weekend is happening in Mumbai, the nation’s commercial capital. Amongst the brands taking part are big brands like A. Lange & Söhne, Grand Seiko, but also independents like Ming and Dunselman Watchmaking. Also present for the first time is the Fondation de la Haute Horlogerie (FHH), a trade body dedicated to horological education. The event will take place over the weekend of January 17 and 18 at the Four Seasons. It’s open to the public but tickets are required. For more, visit Indiawatchweekend.com, while tickets can be purchased online.  

Seiko Introduces the Tonneau Shaped SPB537 to the Presage Collection Worn & Wound
Seiko Introduces Jan 12, 2026

Seiko Introduces the Tonneau Shaped SPB537 to the Presage Collection

While it’s tempting to build a collection of just tool watches and divers with beefiness and durability in spades, having a good dress watch is a boon for any collector. Not only can a dress watch give you an excuse to put on that dress or suit and accessorize, it can also help remind you that function isn’t everything then it comes to timepieces; style matters too.  Seiko’s Presage collection has long been a stalwart for dress watch shoppers on a budget who don’t want to sacrifice craftsmanship, and the new SPB537 reference is a tonneau-shaped addition to the Classic Series line. The enamel dial, paired with the tonneau case, is the major selling point for the SPB537, as it was designed by master artisan Mitsuru Yokosawa and his apprentice, Kazunori Uchiyama. This extra level of prestige elevates the SPB537, and adds a sort of intimacy to the design, despite it being introduced as a non-limited, continuous production model. The dial is white, a gentle contrast to the 46mm by 35.9mm stainless steel case and bracelet, and features sharp black Roman numerals, with a black minute track around the outer edge. A matching 24-hour sub-dial at 6 o’clock balances the dial, with the Seiko Presage logo just below 12.  Blued steel hands provide a colorful accent, with a balancing half moon on the tail end of the seconds hand. The blue, though on the subtler side, is a welcome addition to the otherwise very business-like dial, and it furthers the artisan craftsmanship promi...

Hands On With The Delicious Seiko Presage Cocktail Time Frozen Banana Daiquiri WatchAdvice
Seiko Presage Cocktail Time Frozen Jan 9, 2026

Hands On With The Delicious Seiko Presage Cocktail Time Frozen Banana Daiquiri

An elegant watch for both day and night for the ladies, the Seiko Presage Cocktail Time ticks a lot of boxes and punches above its weight. What We Love The elegant and classic look Great size for smaller wrists The textured dial is reminiscent of a Frozen Banana Daiquiri What We Don’t The 34mm isn’t as dainty as some may like The date window isn’t colour-matched to the dial Finding the perfect bracelet fit may prove tricky on smaller wrists Overall Rating: 8.75 / 10 Value for Money: 9/10 Wearability: 8.5/10 Design: 9/10 Build Quality: 8.5/10 The Seiko Presage Cocktail Time collection has earned a dedicated following by delivering dress-watch elegance with a uniquely spirited twist — each model draws inspiration from classic cocktails, pairing refined dial artistry with Seiko’s dependable automatic movements. With so many cocktails in the world, inspiration is endless for this lineup, and last year, Seiko released the Summer Cocktail collection, featuring a range of watches inspired by refreshing summer drinks. At the heart of this lineup lies the Seiko Presage Cocktail Time SRPL64J, a two-tone timepiece inspired by the Frozen Banana Daiquiri. With the playful vibrancy of its muse, it showcases a textured gold-toned dial and subtle diamond accents. With a blend of vintage charm and modern wearability, the Presage Cocktail Time Frozen Banana Daiquiri showcases how Presage transforms everyday timekeeping into something distinctly stylish and expressive, while be...

Seiko Kicks off their 145th Anniversary Year with Four Limited Editions Worn & Wound
Seiko Kicks off their 145th Jan 9, 2026

Seiko Kicks off their 145th Anniversary Year with Four Limited Editions

I think it’s fair to say that for any watch enthusiast out there that Seiko has played some role in discovering this hobby. As a brand that encompasses a variety of styles and price points, anyone can be introduced to the brand at any level of their growing interest. Because of this, the Japanese watchmaker’s 145th anniversary feels particularly special for anyone who, like me, spent hours scouring eBay for a Seiko, and feeling, in a small way, like you’re a legitimate collector now that you’ve graduated away from the generic watch you grabbed at Wal-Mart on a whim. To celebrate this milestone, Seiko has released four limited-edition gold-accented models, across the King Seiko, Prospex, Presage, and Astron collections. While one may think that these four watches feel slightly disjointed when taken together, each showcases what Seiko does best: balancing form and function in equal measure without ever falling into the trap of ostentation. Take, for example, the King Seiko. This anniversary edition, which joins the KS1969 series, is the first of the four and nods directly to Seiko’s founder himself, Kintaro Hattori. The dial pattern is inspired by one that Hattori-san had engraved on his personal watches and is rendered here in a grey gradient that darkens towards the edges. Keeping with Seiko’s innate ability to add decoration without excess, we see the King Seiko has added gold-colored hands, indexes, and text for a bit of personality against the grey. Most not...

Introducing - Credor Goldfeather Imari Nabeshima Porcelain Dial GCBY991 Monochrome
Seiko Group was founded Jan 8, 2026

Introducing - Credor Goldfeather Imari Nabeshima Porcelain Dial GCBY991

Credor, a high-end division of the Seiko Group, was founded in 1974 with a focus on refined, ultra-thin timepieces that emphasise artistic and artisanal techniques. Originally catering to the Japanese domestic market, Credor has begun to expand internationally only recently (mostly with the Locomotive, based on a Genta design) and will make its debut at […]

Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537 Fratello
Seiko Brings Back Jan 8, 2026

Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537

You would be forgiven for thinking this new Seiko SPB537 looks somewhat familiar. After all, Seiko made numerous Presage models in this tonneau form factor in the past. However, all of them were discontinued, and no new ones were introduced to the collection. Well, until today, that is! This is the new Seiko Presage SPB537 […] Visit Seiko Brings Back The Tonneau Case To The Presage Line With The New SPB537 to read the full article.