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Results for The Royal Oak Launch Story

43,193 articles · 260 videos found · page 15 of 1449

Audemars Piguet × Swatch Royal POp: Here’s What We Know! Fratello
Audemars Piguet × Swatch Royal POp May 11, 2026

Audemars Piguet × Swatch Royal POp: Here’s What We Know!

Swatch has been teasing us for the last week about a secret release scheduled to debut on May 16th. The teasers refer to the Swatch POP (a watch introduced in 1986), a lanyard, a “clac” sound, Audemars Piguet’s Royal Oak, and a Sistem51 mechanical movement.   View this post on Instagram   A post shared […] Visit Audemars Piguet × Swatch Royal POp: Here’s What We Know! to read the full article.

SJX Podcast: Audemars Piguet Thinks Beyond the Royal Oak SJX Watches
Audemars Piguet Thinks Beyond Feb 16, 2026

SJX Podcast: Audemars Piguet Thinks Beyond the Royal Oak

Recorded shortly after Brandon’s return from Audemars Piguet’s launch event in Switzerland, Episode 28 of the SJX Podcast provides analysis of all the brand’s new releases, including the Neo Frame Jumping Hour, the 150 Heritage pocket watch, the upgraded Royal Oak Chronograph 38 mm and its new in-house movement, and the latest open-worked perpetual calendar, which works equally well in Code 11.59 and Royal Oak guise. The conversation also touches on the internal reorganisation at AP that saw the creation of a multi-disciplinary fabrication laboratory dubbed the ‘Fab Lab.’ Listen now on Apple Podcasts, Spotify, and YouTube.  

First Look - The Titanium/BMG AP Royal Oak Perpetual Calendar Openworked “150th Anniversary” Monochrome
Audemars Piguet announced Feb 25, 2025

First Look - The Titanium/BMG AP Royal Oak Perpetual Calendar Openworked “150th Anniversary”

Last year, with the John Mayer limited edition, Audemars Piguet announced the end of its older perpetual calendar movement, the calibre 5134. And indeed, as we have seen with the launch of the next-gen Royal Oak Perpetual Calendar Selfwinding, there is now a new and modern calibre 7138. But it’s not entirely the end of […]

Audemars Piguet & Travis Scott Introduce the Royal Oak Perpetual Calendar “Cactus Jack” SJX Watches
Audemars Piguet & Travis Scott Introduce Dec 1, 2023

Audemars Piguet & Travis Scott Introduce the Royal Oak Perpetual Calendar “Cactus Jack”

Rumours of a brown ceramic Royal Oak began circulating several months ago, and the latest launch from Audemars Piguet (AP) has proven them true. However, the Audemars Piguet Royal Oak Perpetual Calendar Openworked “Cactus Jack” 41 mm is more than a new colour, and instead it’s a 200-piece limited edition collaboration with American Rapper Travis Scott and his streetwear label Cactus Jack. The Royal Oak Perpetual Calendar “Cactus Jack” is interesting for being more than just a change of dial colour, which is usually the route taken for limited editions. While it is based on the standard model, the “Cactus Jack” gets a brown ceramic case as well as typography based on the musician’s handwriting on the dial, along with Cactus Jack’s smiley emblem for the moons. Notably, the Royal Oak Perpetual Calendar “Cactus Jack” is just one part of AP’s collaboration with Mr Scott. Their tie-up also includes a line of clothing, including hoodies, t-shirts, and caps, that will be available on Cactus Jack’s own retail site. Initial thoughts Although the “Cactus Jack” is fundamentally identical to the regular production skeleton perpetual in ceramic, it looks strikingly different because of the case. Typically I am not a fan of brown ceramic, but here the material sets the watch apart instantly. This differentiation is a good thing since there are many, many version of the Royal Oak perpetual calendar – the non-skeleton ceramic model is already available in b...

Audemars Piguet Introduces the Royal Oak Concept Tourbillon “Spider-Man” SJX Watches
Audemars Piguet Introduces May 25, 2023

Audemars Piguet Introduces the Royal Oak Concept Tourbillon “Spider-Man”

Two years ago, Audemars Piguet (AP) introduced the Royal Oak Concept “Black Panther”, a watch that caused a stir, to put it mildly. While the comics-and-complications combination was unorthodox, the watch was a commercial success. Now AP is following up – as promised – with its second Marvel collaboration, the Royal Oak Concept Tourbillon “Spider-Man”. Like its predecessor, it has a miniature sculpture of the superhero as the dial and it is once again again a Royal Oak Concept, but now powered by a new calibre.  And the Royal Oak Spider-Man watch also continues the charitable tradition started by its predecessor. A unique version of the new watch, the Royal Oak Concept Tourbillon “Black Suit Spider-Man” that depicts a black-and-silver superhero, will be sold at auction to benefit First Book and Ashoka, a pair of charities that bring education to disadvantaged youth. Initial thoughts In some ways, the Royal Oak Black Panther did not look serious enough for such an expensive watch; it was perhaps too purple. While its aesthetics were subjective, it was certainly well executed. The miniature sculpture was done well in both detail, colour, and form. The same holds true for the Royal Oak Spider-Man, but it is an altogether more attractive watch. For one, it is less purple and more monochromatic, with much of the watch being black and white, leaving only the superhero figure to convey colour. And the figure itself is better positioned in that it allows more of t...

Introducing: The Swatch Mission To The Moon 1969 Moonswatch Hodinkee
Audemars Piguet launch it makes Jul 16, 2026

Introducing: The Swatch Mission To The Moon 1969 Moonswatch

What We Know It's kind of funny saying this, but it's been a bit of time since we've seen a new Moonswatch. Given the news cycle around this year's Swatch x Audemars Piguet launch, it makes a lot of sense that Swatch has held more Moonswatch releases in its back pocket, ready for when the time is right to get people talking again about its most popular high/low collab. Today's new Mission To The Moon 1969 Moonswatch is the most limited of the Moonswatches, with only 1,969 pieces made in total. It's certainly a special execution, with an homage to Apollo 11's Moon landing in—you guessed it—1969. But unlike an actual Omega Speedmaster Moonwatch, where the story is a huge part of the appeal to the collector, I have a feeling that this Moonswatch's appeal lies in its use of Omega's 18K Moonshine Gold. It's certainly not the first time Swatch has used Omega's gold alloy in Moonswatches, but this one has a lot of that gold. With the dial, hands, pushers, and crown all in Moonshine Gold, there are eleven grams total in each of these watches. Interestingly, Swatch is saying that the gold used for this edition is melted down from spare Omega parts from that era, which then ties the connection with Omega much closer together. This edition pairs a matte black Bioceramic case with all those bits of gold and black accents to complete the look. The Moonshine Gold dial is given a vertically brushed finish. No lume to be found on these hands, as the gold beveled applied indices are fi...

The Swatch Collaboration Effect - Here’s What Happened (This Time) Fratello
Audemars Piguet × Swatch Royal Pop Jun 9, 2026

The Swatch Collaboration Effect - Here’s What Happened (This Time)

The Audemars Piguet × Swatch Royal Pop watch resulted in long queues at Swatch boutiques worldwide. We witnessed the chaos and mayhem at several of them on May 16th. Police had to enforce order, stores had to close, mall owners were angry, and managers of nearby shops were pissed because they couldn’t open or had […] Visit The Swatch Collaboration Effect — Here’s What Happened (This Time) to read the full article.

Introducing - Audemars Piguet Brings Summer Colours to the Royal Oak Offshore Chronograph Monochrome
Audemars Piguet Brings Summer Colours Jun 1, 2026

Introducing - Audemars Piguet Brings Summer Colours to the Royal Oak Offshore Chronograph

More than three decades after its debut in 1993, the Offshore remains arguably the version of the iconic Royal Oak best suited to an active summer lifestyle. Nicknamed “The Beast” when it was launched, the Royal Oak Offshore challenged the conventions of luxury watchmaking with its oversized proportions, visible rubber elements and bold, muscular design… […]

Sunday Morning Showdown: Audemars Piguet × Swatch Royal Pop Vs. Omega × Swatch Speedmaster MoonSwatch Fratello
Audemars Piguet × Swatch Royal Pop Vs May 31, 2026

Sunday Morning Showdown: Audemars Piguet × Swatch Royal Pop Vs. Omega × Swatch Speedmaster MoonSwatch

Welcome to another Sunday Morning Showdown! This week, we pit two Bioceramic hype monsters against each other. Daan defends the original Omega × Swatch Speedmaster MoonSwatch. Thomas counters with the recent Audemars Piguet × Swatch Royal Pop. Which collaborative Swatch model did it better? Let’s see! The Royal Pop retails for €385 or €400, depending […] Visit Sunday Morning Showdown: Audemars Piguet × Swatch Royal Pop Vs. Omega × Swatch Speedmaster MoonSwatch to read the full article.

Audemars Piguet Upgrades the Royal Oak Chronograph 38 mm SJX Watches
Audemars Piguet Upgrades Feb 4, 2026

Audemars Piguet Upgrades the Royal Oak Chronograph 38 mm

Audemars Piguet (AP) updates the Royal Oak Selfwinding Chronograph 38 mm with a new manufacture calibre, sapphire display back, while slightly tweaking the iconic design – and retaining the price of its predecessor. The new cal. 6401 comes with welcome quality-of-life improvements such as a longer power reserve and instantaneous date without tradeoffs in wearability, beat rate, or even cost, making this compact chronograph one of the most sensible and compelling offerings in the Royal Oak line. Initial Thoughts AP debuted the first Royal Oak chronograph in 1997 and it was powered by the Frederic Piguet cal. 1185, a landmark movement for automatic chronograph design. Now, nearly three decades later, AP is a true industrialised manufacture, and the cal. 1185 has been replaced with the new cal. 6401, a modern movement that with meaningful upgrades under the hood. This also comes with some minute tweaks to the dial and a crowd pleasing display case back, while the case and bracelet remain as excellent as always. Laudably, this comes without a significant price increase, with the new Royal Oak Chronograph 38 mm in steel costing only 3.6% more than its predecessor. New Engine AP’s new cal. 6401 is a solidly-spec’ed movement despite being small and thin for a modern chronograph. It’s wide and taller than the Frederic Piguet cal. 1185 but only slightly. It is 27 mm in diameter (up from 26.2 mm) and 5.7 mm tall (up from 5.5 mm) though even with the addition of a sapphire ...

In-Depth - Audemars Piguet Reimagines the Chronograph with the Royal Oak Jumbo Chronograph RD#5 (Incl. Video) Monochrome
Audemars Piguet Reimagines Oct 1, 2025

In-Depth - Audemars Piguet Reimagines the Chronograph with the Royal Oak Jumbo Chronograph RD#5 (Incl. Video)

The chronograph is undoubtedly one of the most, if not the most, popular complications among watch enthusiasts. However, few people realise that this mechanism is one of the most complex in watchmaking. Most chronographs operate on the same fundamental principles. However, with the Royal Oak Jumbo Chronograph RD#5, Audemars Piguet dares to challenge conventions that […]

Audemars Piguet Scales Down the Royal Oak Perpetual Calendar SJX Watches
Audemars Piguet Scales Down Sep 13, 2025

Audemars Piguet Scales Down the Royal Oak Perpetual Calendar

Audemars Piguet (AP) shrinks its innovative new perpetual calendar movement, reflecting the industry-wide shift towards more compact sizing. The scaled-down model arrives in two models to start: the Royal Oak Selfwinding Perpetual Calendar 38 mm ref. 26684 loses the controversial week-of-the-year indicator, while the Code 11:59 Selfwinding Perpetual Calendar 38 mm ref. 26441 retains the pointer. Notably, the marketing for the new 38 mm models implies a more feminine target audience, but the appeal of a mid-sized Royal Oak perpetual transcends gender. Initial Thoughts The march towards smaller sizes continues. Regardless of the client’s gender, it helps that Audemars Piguet has a real winner here, with a user-friendly movement that is also extremely technically interesting, contained inside the iconic and very well built Royal Oak case. Pricing is relatively reasonable as well – US$110,000 in stainless steel hardly screams “good deal” but is fair against the wider market. The absence of a 52-week scale on the Royal Oak 38 mm models is necessitated by the narrower dial and differentiates the 38 mm from the 41 mm. Many will welcome this change given the niche nature of a week indicator, though the result is arguably less distinct from the many other sub-dial-centric perpetual calendars on the market. Also, a matching 38 mm and 41 mm pair in the same colourway would be cute, and a missed opportunity. Compact Case At 38 mm, this is the smallest Royal Oak perpetual calen...

Audemars Piguet’s New Ceramic is the Same Hue as the Royal Oak 5402 SJX Watches
Audemars Piguet s New Ceramic Apr 16, 2025

Audemars Piguet’s New Ceramic is the Same Hue as the Royal Oak 5402

“Bleu Nuit, Nuage 50” was the colour code for the original Royal Oak “Jumbo” ref. 5402 ST of 1972, and now Audemars Piguet has translated the dark blue shade into its latest ceramic. Making its debut in three Royal Oak models, including the Royal Oak Double Balance Wheel Openworked, the “Bleu Nuit, Nuage 50” ceramic is restrained and a departure from the bright, almost electric blue of the brand’s earlier blue ceramic. Initial thoughts Ceramic is a material that lends itself well to the Royal Oak design; the brushed and polished surfaces that are the trademark Royal Oak surface finishing look good with the hardness and glossiness of ceramic. The earlier bright blue ceramic used by AP was too bright in my opinion. The new dark blue hue, on the other hand, feels just nice. The downside of an all-ceramic Royal Oak is the price. The Royal Oak Offshore Chronograph with a matching ceramic bracelet costs almost US$90,000, double the price of the steel equivalent and almost as much as the gold model. According to AP, the cost is primarily due to the difficult in finishing the ceramic – every element of the case and bracelet is brushed or polished by hand – which is true, but it’s still expensive. The most affordable model with the new ceramic only has its bezel and pushers in ceramic ” Night blue” According to AP, “Bleu Nuit, Nuage 50” (which translates as “night blue, cloud 50”) was the code for the dark blue, almost grey, in the catalogue of Stern...