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Results for The 1985 Swatch Consolidation

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The 1985 Swatch Consolidation

How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.

First Look – The new Jaeger-LeCoultre Reverso Tribute Geographic Monochrome
Jaeger-LeCoultre Reverso Tribute Geographic Jaeger-LeCoul... Mar 31, 2025

First Look – The new Jaeger-LeCoultre Reverso Tribute Geographic

Jaeger-LeCoultre’s Reverso started life in 1931 as a pragmatic solution for British polo players in India who were constantly smashing the glass on their watches. Thanks to its patented swivelling case, players could protect the dial and switch it back in time for a Pimms Cup. A pivotal moment in the life of the Reverso, […]

Ulysse Nardin Debuts Lightest Diver’s Watch SJX Watches
Ulysse Nardin Debuts Lightest Diver’s Watch Mar 31, 2025

Ulysse Nardin Debuts Lightest Diver’s Watch

At Watches & Wonders 2025, Ulysse Nardin is taking the covers off the lightest ever mechanical dive watch, the Diver [Air]. Weighing only 52 grams, strap included, UN’s newest diver is unexpected and impressive in a number of ways.  Initial thoughts UN’s engineers have succeeded in marrying lightness with utility in the Diver Air. The case, strap, and the movement in particular, have all been developed to carry as little weight as possible - without compromising structural reliability. At 52 g with the strap, and 46 g without, the Diver Air weighs about as much as 10 sheets of A4 paper. Impressive as it is, however, the Diver Air doesn’t really look the part, which is arguably its biggest weakness. Visually the Diver Air is almost undistinguishable from the standard Diver X Skeleton, which is a shame given that this is entirely different. The result is a missed opportunity in creating something that looks like what it is, an ultra-light performance watch.  The movement, however, looks good in a contemporary manner, with clear sapphire jewels and a clean, industrial finish. The seven grams UN-374 movement At the core of this ultra-light diver lies an in-house movement engineered for both lightness and sturdiness - the UN-374, with 90% recycled titanium bridges. The UN-374 only weighs a staggering 7 g and yet can run for 90 hours on a full wind at a 3 Hz frequency. Based off Diver X Skeleton’s UN-372, the new UN-374 was tweaked to keep its structural stability ...

Three Weeks In New Zealand With An IWC Watch - Witnessing Avalanches And Trekking On Glaciers Fratello
IWC Watch - Witnessing Avalanches Mar 22, 2025

Three Weeks In New Zealand With An IWC Watch - Witnessing Avalanches And Trekking On Glaciers

The first thing you notice when you’re thousands of feet above the earth is the silence. Weather is highly changeable in mountain ranges, and where I find myself is particularly known for sudden shifts. In 10 minutes, it can go from crystal clear and sunny to a dense, cloudy fog that threatens rain and dangerous […] Visit Three Weeks In New Zealand With An IWC Watch - Witnessing Avalanches And Trekking On Glaciers to read the full article.

Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet! Fratello
Breitling Acquires Another Historic Watch Mar 17, 2025

Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet!

Following Breitling’s acquisition of the renowned Universal Genève brand, the Grenchen-based watchmaker has done it again with another iconic name in chronographs - Gallet. With Gallet, Breitling, and Universal Genève, the group will cover a wide range, from entry-level luxury to the high-end segment and everything in between. Gallet’s heritage In a separate article, Fratello […] Visit Breaking News: Breitling Acquires Another Historic Watch Brand! It’s Gallet! to read the full article.

Everything You Need to Know About Sinn’s Latest Dive Watch Collection Worn & Wound
Sinn s Latest Dive Watch Mar 3, 2025

Everything You Need to Know About Sinn’s Latest Dive Watch Collection

There are several places you’d never find me-gas station bathrooms, water parks, and tiny airplanes come to mind-but perhaps the very last place I’d ever agree to set foot would be inside a submarine. Stuck inside a metal tube with the crushing weight of the ocean all around you? No thanks, I’ll stay on land. Still, it’s hard to deny the romance of the submarine, especially given that our ocean is still largely unexplored. Whether in scientific expeditions or military endeavours, the remarkable underwater vessel has long gripped the human imagination.  With their latest U series of divers, Sinn is honoring a piece of that maritime history. In part a celebration of 20 years of the German brand using submarine steel in its diving watches, the U15, U16, and U15 each represent a different 1970s German submarine of matching name. The name isn’t just a superficial connection, though-each model of these new U series is limited to 1,000 pieces, and features a case and bezel constructed with submarine steel from the outer hull of the actual corresponding namesake submarine.  What Sets the Models Apart?  At first glance, each U diver looks very similar-they all share that satinized submarine steel case, a captive dive bezel with minute ratcheting, a screw-down crown at the 4 o’clock position, and a striking dark blue-green high-gloss dial with a stream of lighter blue bubbles down the center. But as the names suggest, each yields slightly different design elem...

Up Close With Elvis Presley’s Omega Watch Fratello
Omega Watch Elvis Presley was Feb 25, 2025

Up Close With Elvis Presley’s Omega Watch

Elvis Presley was known to have a soft spot for nice watches. In 2018, Presley’s Omega dress watch, made of white gold and with 44 brilliant-cut diamonds on the bezel, was auctioned for US$1.8 million. The watch ended up in the Omega Museum in Biel, Switzerland. Elvis Presley’s Omega watch During my last visit to […] Visit Up Close With Elvis Presley’s Omega Watch to read the full article.