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Business News: Swiss Watch Exports Forecast to Drop 25% in 2020 SJX Watches
Patek Philippe have shut their factories Apr 6, 2020

Business News: Swiss Watch Exports Forecast to Drop 25% in 2020

Swiss private bank Vontobel has just published its highly-regarded annual report on the luxury watch industry – the news for 2020 is grim. Put together by a team led by managing director Rene Weber, the Vontobel Luxury Goods Shop predicts a 25% fall in Swiss watch exports in 2020 – the biggest drop in 50 years as a result of the COVID-19 coronavirus pandemic. A proxy for the global luxury watch market, Swiss watch exports declined 22% during the 2008 financial crisis, and recovered swiftly the year after. But during the financial crisis there were no store or factory closures, and no halt to international travel. Since mid-March most watch brands, including giants Rolex and Patek Philippe, have shut their factories, or introduced short-time work, with between 60-70% of employees at Swatch Group working reduced hours. File photo of the Rolex factory in Bienne that’s gone quiet for now. Photo – Rolex At the peak of the pandemic in China, when practically the entire country was in lockdown, Vontobel estimated February sales fell 80%, something it expects will be repeated throughout the rest of the world. And even e-commerce is not enough to alleviate the situation substantially, because of logistical challenges. The report notes that as of mid-March,”the Swiss watch industry has come to an almost global standstill.” Unsurprisingly, the bank expects the pandemic to result in a steeper fall and slower recovery for the Swiss watch industry. The bank expects a s...

Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales) Quill & Pad
Apr 5, 2020

Watch Brand Marketing And Communication Teams: Here Are 3 Relatively Easy Steps That You Can Start Taking Right Now To Maximize Your Efficiency (And Sales)

In the old, pre-COVID-19 watch world, the far-too-prevalent low standard of press material supplied by brands to journalists was amply counterbalanced by the sheer number of journalists and collectors around the world supplying lots of hands-on, third-party information, opinion, and photography. Now that's gone, so it’s time for brand marketing and communication teams to lift their games. Ian Skellern shares three easy ways how.

Omega, Patek Philippe, And Jaeger-LeCoultre: A Contemporary Watch Collector Goes Vintage – Reprise Quill & Pad
Jaeger-LeCoultre Apr 5, 2020

Omega, Patek Philippe, And Jaeger-LeCoultre: A Contemporary Watch Collector Goes Vintage – Reprise

To my longtime friends in the watch hobby, and perhaps to regular readers here as well, the mention of my name may conjure up a number of connotations: patron of the independents, fan of A. Lange & Söhne, admirer of Patek Philippe grand complications, and longtime customer of Jaeger-LeCoultre, among other characterizations more or less favorable. But vintage?

CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results Time+Tide
Apr 4, 2020

CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results

We’ve tallied up the results from last week’s CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran … there’s been an upset, and it’s a big one. I declared the bout, which was mostly a Patek vs Patek punch-up, a win for the longer in the tooth collector that is John Mayer. I marked him … ContinuedThe post CELEBRITY WATCH DEATH MATCH: John Mayer Vs. Ed Sheeran – the results appeared first on Time+Tide Watches.

EVERY WATCH TELLS A STORY: A gifting fail gave Alex his TAG Heuer and, a little down the track, a wife  Time+Tide
TAG Heuer Mar 31, 2020

EVERY WATCH TELLS A STORY: A gifting fail gave Alex his TAG Heuer and, a little down the track, a wife 

I expect we’ve all been there. A special occasion rolls around - Valentine’s Day, Christmas - and you buy your partner a gift. He or she does the same for you. And, shock horror. They ain’t equitable. They ain’t even close. This sets the scene for episode two of the second series of Every Watch Tells A … ContinuedThe post EVERY WATCH TELLS A STORY: A gifting fail gave Alex his TAG Heuer and, a little down the track, a wife  appeared first on Time+Tide Watches.

INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious Time+Tide
Sinn EZM 12 Mar 31, 2020

INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious

Editor’s note: When this landed in our inbox with imagery of surgical scrubs, a soapy petri dish and a headline along the lines of ‘finally, a super-hygienic watch for medical personnel’, we recoiled. It seemed opportunistic, given the obsession the world currently has with personal - and professional - hygiene. So I called a few friends who … ContinuedThe post INTRODUCING: The Sinn EZM 12, a German Design Award-winning watch for the sanitary conscious appeared first on Time+Tide Watches.

Business News: Sotheby’s to Start Weekly Online Watch Auctions SJX Watches
Audemars Piguet Mar 31, 2020

Business News: Sotheby’s to Start Weekly Online Watch Auctions

Having postponed its traditional April and May watch auctions till June and July respectively – no doubt with fingers crossed and a quiet prayer – as a result of the COVID-19 coronavirus, Sotheby’s has just announced Watches Weekly, an ongoing series of online-only watch auctions starting April 1, 2020. The auctions will take place on a rolling basis, with each sale lasting a week, then followed by the next sale, and so on. Each auction be centred around a theme while being relatively compact – the first sale is made up of 19 watches by Rolex and Audemars Piguet. The subsequent auctions will be Patek Philippe Design and Horology from April 8-15, then something for bargain hunters, Swiss Wristwatches with no reserve on April 15-22. Sam Hines, Sotheby’s global head of watches, explained the move in the announcement: “[Clients] are also increasingly confident [of buying] important pieces online. This was demonstrated last week, when we set a new record for a watch sold online at Sotheby’s [162,500 Swiss francs for a Rolex Daytona “Paul Newman” ref. 6262].” According to Mr Hines, the newly-announced online auctions will “complement the calendar of live sales and other online auctions already planned for the rest of the year”, implying that the rest of the auction calendar will proceed as planned. Watches Weekly makes Sotheby’s the first mainstream watch auctioneer – its peers are Christie’s, Phillips, and to a lesser degree, Antiquorum – to s...

CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… Time+Tide
Mar 27, 2020

CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is…

Well, the results are in for the inaugural round of Celebrity Watch Death Match, and everything is coming up not just roses for Jay-Z, but “Rose Gold Concepts”. Which the man himself raps about in ‘Summer’ from the Everything Is Love album, a reference to his Royal Oak Concept Tourbillon Chronograph in 18KT Rose Gold. Hove smashed Drizzy … ContinuedThe post CELEBRITY WATCH DEATH MATCH: Jay-Z Vs. Drake’s watch collection – and the winner is… appeared first on Time+Tide Watches.

Strip clubs, the Pink Panther & Rafa Nadal – 5 of the most notorious watch robberies of the last decade Time+Tide
Mar 26, 2020

Strip clubs, the Pink Panther & Rafa Nadal – 5 of the most notorious watch robberies of the last decade

Have you ever bought a pre-owned watch? Do you know exactly where it came from? It’s worth asking yourself that question because luxury watches are wildly attractive to thieves. Not only do they command a strong resale value, but the fact that watches are small enough to slip into a pocket makes them easy to … ContinuedThe post Strip clubs, the Pink Panther & Rafa Nadal – 5 of the most notorious watch robberies of the last decade appeared first on Time+Tide Watches.

EVERY WATCH TELLS A STORY: Joseph’s murdered out Seiko 5 Sports SRPD79K1 on integrated rubber Crafter Blue strap is a cold killer Time+Tide
Seiko 5 Sports SRPD79K1 Mar 24, 2020

EVERY WATCH TELLS A STORY: Joseph’s murdered out Seiko 5 Sports SRPD79K1 on integrated rubber Crafter Blue strap is a cold killer

Last year, we aired the first series of ‘Every Watch Tells A Story’ on YouTube. The premise is as simple as it gets. When we invite raucous crowds into the Time+Tide home base for events, occasionally we offer them the chance to tell the story of their watch. Which promptly explains why everyone in these … ContinuedThe post EVERY WATCH TELLS A STORY: Joseph’s murdered out Seiko 5 Sports SRPD79K1 on integrated rubber Crafter Blue strap is a cold killer appeared first on Time+Tide Watches.

Bulletproof: These G-Shock Utility Series watches show off Casio’s 21st century take on the mil-spec watch Time+Tide
Casio s 21st century take Mar 19, 2020

Bulletproof: These G-Shock Utility Series watches show off Casio’s 21st century take on the mil-spec watch

Casio’s G-Shock watches are already widely regarded as some of the toughest SOBs in the business, capable of taking more punishment than Tyson Fury and still coming back for more. But the Japanese watchmaker has seen fit to, aesthetically at least, step it up a notch, by taking some of their most iconic timepieces and … ContinuedThe post Bulletproof: These G-Shock Utility Series watches show off Casio’s 21st century take on the mil-spec watch appeared first on Time+Tide Watches.

Business News: Swiss Watch Exports to Hong Kong Post Biggest Fall in 20 Years SJX Watches
Mar 19, 2020

Business News: Swiss Watch Exports to Hong Kong Post Biggest Fall in 20 Years

Trade body Federation of the Swiss Watch Industry (FH) just released its monthly export figures for Swiss watches – a proxy for the broader luxury watch market since Swiss timepieces dominate – and the February numbers are bleak. The month’s statistics illustrate two obvious trends that have shaped in the industry recently: the COVID-19 coronavirus is having a massive impact, and low-cost Swiss watches are being trounced by low-cost smartwatches. An Asian crisis, for now Compared with February last year, the value of exports globally declined by 9.2% – with export volume plunging 22.2% – but as the report notes darkly, the drop “does not yet fully reflect the actual situation in certain markets.” Unsurprisingly, the steepest declines were in the biggest Asian markets – China and Hong Kong – which suffered the worst period of the COVID-19 coronavirus pandemic in the first two months of the year. The biggest fall was in Hong Kong, where exports fell 42% – the largest monthly decline in 20 years. The city imported just CHF143m of Swiss watches, compared to CHF246m for the same month last year. Exports to China fell 51.5% to CHF73m, from CHF151m for February 2019. February was merely an acceleration of a months-long decline. For the first three months of the year, exports to Hong Kong have fallen 33% compared to the same period last year, while exports to China are down 22%. Though exports to other large markets like the United States, Singapore, and Germa...

Is AFL star Dustin Martin’s hook-up with luxury watch chain Kennedy a case of retailers finally getting real? Time+Tide
Mar 15, 2020

Is AFL star Dustin Martin’s hook-up with luxury watch chain Kennedy a case of retailers finally getting real?

Luxury brands invariably dangle a world of mahogany-panelled exclusivity. Viewed through the prism of their marketing, life is presented as a stately whirl of weekend polo, yachts and vintage convertibles. Access is restricted by a velvet rope and the relative depth of your wallet. But the chance to belong to this rarified community - the champagne … ContinuedThe post Is AFL star Dustin Martin’s hook-up with luxury watch chain Kennedy a case of retailers finally getting real? appeared first on Time+Tide Watches.

IN-DEPTH: The Apple Watch Series 5 review for people on the go Time+Tide
Mar 13, 2020

IN-DEPTH: The Apple Watch Series 5 review for people on the go

As I mentioned in my video review of the Apple Watch Series 5, this isn’t the sort of watch that Time+Tide typically reviews. But since 2017, when the Series 2 was launched, the Apple Watch has made headline after headline as it sold millions of units and increasingly worried Swiss watch executives. This shifted the … ContinuedThe post IN-DEPTH: The Apple Watch Series 5 review for people on the go appeared first on Time+Tide Watches.

Join us at our Dive Watch Fundamentals event, at Oscar Hunt Tailors in Melbourne next week Time+Tide
Mar 10, 2020

Join us at our Dive Watch Fundamentals event, at Oscar Hunt Tailors in Melbourne next week

Next Thursday, March 19, at Oscar Hunt Tailors in the Melbourne CBD, we will hold an event called Dive Watch Fundamentals. This is at the request of Oscar Hunt, who, like many, noticed that dive watches are featuring more than ever on men’s wrists in the most formal of places. For example, the Oscars.  So, … ContinuedThe post Join us at our Dive Watch Fundamentals event, at Oscar Hunt Tailors in Melbourne next week appeared first on Time+Tide Watches.