SJX Watches
Introducing the Zenith x SJX Chronomaster Revival “Poker Chip”
I’m pleased to announce the Zenith Chronomaster Revival “Poker Chip”, a collaborative edition loosely inspired by the disco-era El Primero G383, but reimagined with lots of lume – the dial is disco at night and also in the day. Update: Sold out, thank you for the interest. A brief background Zenith is a brand that appeals to me on an intellectual level because it’s historically significant for its chronometers and chronographs, but also on a personal level, simply because the brand makes watches that are both appealing and affordable. So it was a no-brainer for me to work with Zenith – since it meant I could create my fantasy El Primero. One of my favourite vintage Zenith models is the G383, a truly funky watch with a design that is unmistakably of the late 1960s and 1970s – the dial is over the top and truly disco. The El Primero G383 of 1969 But a one-for-one vintage remake has never interested me (plus I’m not a fan of the tiny lugs of the G383). So in early 2020, I got in touch with Romain Marietta, Zenith’s head of product development, and together we spent several months refining the concept, creating the Chronomaster Revival “Poker Chip”. (Full disclosure: The several months spent tweaking the idea produced more than one outstanding design, so a variant is a possibility.) At the same time, the Poker Chip will also be more accessible than our past editions. It’s as affordable as Zenith watches typically are – in fact it costs just 10% more t...
